Chapter 2: Ethical and Legal Fundamentals in Social Media

Test Bank

Multiple Choice

1. ______ are the set of moral guidelines and principles that influence our behaviors and interactions

A. Values

B. Norms

C. Ethics

D. Personal brand

2. Jumping onto a trend, similar to creating a popular meme like Crying Jordan or Running Man, is an example of what type of deadly social media sin?

A. misappropriation

B. manipulation

C. narcissism

D. uniformity

3. Being consistent across social media platforms, whether it is look or even content, is important, but sharing exact same piece of content on all platforms is not appropriate. This is considered ______ of the deadly sins of social media.

A. uniformity

B. narcissism

C. misappropriation

D. abandonment

4. ______ are a popular trend in striking a heated discussion with someone else on social media.

A. Bullying

B. Buying fake followers

C. Flame wars

D. Automation

5. When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

A. They are starting a flame war.

B. They are going rogue.

C. They are being narcissistic.

D. They are misinforming audiences of who they are.

6. The agreement you sign up for when creating a social media account is called a ______.

A. parody account

B. alternative account

C. terms of services agreement

D. access to platform agreement

7. In 2014, Facebook got into trouble when they disclosed they ran an experiment that shared certain pieces of content to their users without their knowledge. This was an issue of ______.

A. not providing consent to participate in the study

B. not providing an adoption to their terms of services agreement

C. not acknowledging their role in the process

D. not acknowledging how the data was going to be used

E. none of these

8. The case involving Anthony Elonis focused on ______.

A. privacy

B. first amendment rights

C. cyberbullying and online threats

D. influencer advertisement

9. Like Chad Shanks and Justine Sacco, the lessons for both of these cases should be all EXCEPT______.

A. it is okay to post anything you want because there are no consequences

B. be aware of what you post on social media since it is public

C. others may perceive posts differently than you, and may not consider it to be humorous

D. you can get fired for posting on social media

10. ______ is someone who writes reviewers and posts in the context of their friends.

A. Consumer

B. Brosumer

C. Prosumer

D. Influencer

11. The NFL went after Deadspin for their use of game coverage on their social media channels, specifically their GIFs. What was the claim the NFL had against Deadspin?

A. They were using original footage of their game without permission, which was a copyright infringement act.

B. They were using original footage of their game without permission, which was a privacy act.

C. They were using original footage of their game with permission, but did not have the appropriate hashtags.

D. They were using original footage of their game with permission but did not include all of the branded names and hashtags.

E. none of these

12. Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to endorsements.

A. SEC

B. FTC

C. FCC

D. FDA

13. What do influencers need to have in order to let others know their content has been sponsored?

A. Nothing. They do not have to let others know about this since this is their own business.

B. They have to disclose it has been sponsored with a hashtag #ad or #sponsored.

C. They have to let others know after the fact of the content has been paid for by someone else.

D. none of these

14. How do employees disclose they work for a company on social media, according to what Humana has set up for their employees?

A. They do not have to do anything and are not forced to post on social media.

B. They are not allowed on social media.

C. They have to use #HumanaEmployee to disclose they work for the company.

D. They have to use #Employee only when mentioning the company, but not health-care-related items relevant for the brand.

1. Bots are part of an ethical social media policy for most social media companies.

2. Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media.

3. Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous.

4. Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals.

5. A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.

6. Domino’s did not have a Twitter account before two employees went rogue in 2009, which then prompted them to create a social media policy.

1. Identify two main issues we are seeing in the legal and ethical landscape.

2. There are several new deadly sins of social media. Identify two that are most prevalent for today’s social media landscape.

3. What are the risks associated with “rogue” social media accounts?

4. What is automation and how does this tie to ethical practices on social media?

5. What are two legal implications for influencers NOT disclosing their sponsorship on social media?

1. Outline the key deadly sins Parker mentioned in the chapter. What are some of the main takeaways here?

2. You are working for a brand and want to share a piece of content that is out there (e.g., Meme, Gif, etc.), but you do not have rights to it. Your boss says that this is a great way to get traffic and impressions on your site, so they want you to share this. How would you respond to this?

4. Justine Sacco has been the poster child for what not to do on social media, but has paid the price with public shaming around the world. What are two other takeaways from this case?

5. You have been asked to create a social media policy for yourself. Write down three core principles you will make sure to address in your own policy based on the readings.