Social Media Strategy 1e Test Bank

Chapter 1 Introduction to Social Media An Art and Science
Chapter 2 Ethical and Legal Fundamentals in Social Media
Chapter 3 Personal and Professional Branding
Chapter 4 Industry Qualifications and Roles
Chapter 5 Research in Social Media Monitoring, Listening, and Analysis
Chapter 6 Strategic Planning For Social Media
Chapter 7 Strategic Writing for Social Media
Chapter 8 Audience segmentation and analysis
Chapter 9 Creating, Managing, and Curating Content
Chapter 10 Measurement, Evaluation, Budget and Calendar
Chapter 11 How Social Media Is Applied Exploring Different Specializations, Part I
Chapter 12 How Social Media Is Applied Exploring Different Specializations, Part II
Chapter 13 What Does the Social Media World Have That Is New?