Chapter 16: What Does the Social Media World Have That Is New?

Test Bank

Multiple Choice

1. Social media professionals are actively changing the field as we speak, but we have to ______.

A. be fluid and adapt to the changes in the field and better understand them

B. embrace every new shiny new tool to be the first in the industry

C. create a brand campaign to market ourselves as gurus in the field

D. focus on the new strategies since the foundation doesn’t change

Learning Objective: 16-1: Understand the current state of social media.

Cognitive Domain: Comprehension

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Medium

2. What is an issue we have to be aware of for the future of social media?

A. voice search

B. having a defensive strategy

C. Facebook’s algorithm

D. the prevalence of long-lasting content

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Medium

3. ______ is one of the fastest growing areas of the future of social media, which connects to devices like Alexa and Siri.

A. Ephemeral content

B. Advocacy marketing

C. Human interaction marketing

D. Voice search

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Knowledge

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Easy

4. Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?

A. voice search

B. advocacy marketing

C. ephemeral content

D. human interaction marketing

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Knowledge

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Easy

5. ______ is defined as being “three dimensional” and puts the user in the environment.

A. AR

B. VR

C. MR

D. CR

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Knowledge

Answer Location: Future Trends and Directions

Difficulty Level: Easy

6. ________ can be used by social media professionals to interject a user into an experience and tap into emotional cues.

A. Live streaming

B. VR

C. AR

D. Campaigning

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Comprehension

Answer Location: Future Trends and Directions

Difficulty Level: Medium

7. Snapchat lenses is one example of ______ technology, which allows a user to create both real and visual elements to interact with.

A. AR

B. VR

C. MR

D. CR

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Comprehension

Answer Location: Future Trends and Directions

Difficulty Level: Medium

8. Virtual tours and advertisements, and integration into personal branding like a three-dimentional Bitmoji are examples of ______ technology.

A. AR

B. MR

C. VR

D. CR

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Comprehension

Answer Location: Future Trends and Directions

Difficulty Level: Medium

9. Kristin is working with a start up in IA, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources. What is Kristin seeing?

A. She is experiencing a virtual digital technology desert.

B. She is experiencing a future detachment of technology with this community.

C. She is experiencing a digital detox in this community.

D. She is experiencing a community that does not want social media in their community because it is a fad.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Application

Answer Location: Future Trends and Directions

Difficulty Level: Medium

10. The focus on relationship management and the currency that is exchanged in this relationship is called ______.

A. human interaction management

B. human interaction marketing

C. holistic interaction marketing

D. holistic interaction management

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Final Words of Wisdom and Recommendations

Difficulty Level: Medium

11. Mario Armstrong is an example of a professional who has ______.

A. never settled

B. embraced influencer marketing

C. did a ton of internships

D. paid it forward

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Final Words of Wisdom and Recommendations

Difficulty Level: Medium

12. Individuals who want to be part of the community, but they are also willing to put for their name and reputation to endorse brands is referred to as ______.

A. influencer marketing

B. advocacy marketing

C. engagement marketing

D. human interaction marketing

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Comprehension

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Medium

True/False

1. Reviewing all of the chapters and giving yourself the title of social media expert means you are able to take on the social media world.

Learning Objective: 16-1: Understand the current state of social media.

Cognitive Domain: Comprehension

Answer Location: Introduction

Difficulty Level: Medium

2. Learning does not stop after building a strong foundation of social media strategy.

Learning Objective: 16-1: Understand the current state of social media.

Cognitive Domain: Comprehension

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Medium

3. Brand protection is not necessarily a focus for the future for social media professionals.

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Knowledge

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Easy

4. Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Strategies Staying Relevant in the Future of Social Media

Difficulty Level: Medium

5. Learning from failures and embracing Plan B is another perspective to keep motivated in growing in social media.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Final Words of Wisdom and Recommendations

Difficulty Level: Medium

6. There are some things that still have not changed, like being authentic, on social media.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Medium

7. Twitter chats are one way to engage in conversations and be an active participant in the industry.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Comprehension

Answer Location: Strategies Staying Relevant in the Future of Social Media

Difficulty Level: Medium

8. There are no experts in social media since social media is constantly changing and evolving.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Knowledge

Answer Location: Introduction

Difficulty Level: Easy

Short Answer

1. What are two best practices for staying relevant in the social media field?

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Analysis

Answer Location: Strategies Staying Relevant in the Future of Social Media

Difficulty Level: Medium

2. What are the two areas to watch for the future?

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Analysis

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Hard

3. What is the main difference between AR and VR?

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Analysis

Answer Location: Future Trends and Directions

Difficulty Level: Medium

4. What are two questions should you ask when it comes to your job in social media?

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Analysis

Answer Location: Final Words of Wisdom and Recommendations

Difficulty Level: Hard

5. Name two ways to take your skills to the next level.

Learning Objective: 16-3: Explain best practices and next steps for continuing to learn about the science and art of social media.

Cognitive Domain: Analysis

Answer Location: Strategies Staying Relevant in the Future of Social Media

Difficulty Level: Hard

Essay

1. You have graduated from the program, and you have a family member state, “You are a social media expert!” Discuss how you would respond to this point and provide clear rationale.

Learning Objective: 16-1: Understand the current state of social media.

Cognitive Domain: Analysis

Answer Location: Introduction

Difficulty Level: Hard

2. As you are entering a job interview, you get the question “What is one trend that we need to be aware of?” Discuss what trend you would state as being one that would need further exploration in.

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Analysis

Answer Location: Future Trends and Directions

Difficulty Level: Hard

3. You have been paired as a mentor at a local middle school, and this student is interested in the field. What would be some points of advice you would give the student about the field?

Learning Objective: 16-1: Understand the current state of social media.

Cognitive Domain: Analysis

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Hard

4. A professor invites you back to be a guest speaker to your class and share what you have learned about the field of social media. Discuss what you feel is the current state of social media, and your tips for how to keep engaged with the field.

Learning Objective: 16-1: Understand the current state of social media.

Cognitive Domain: Application

Answer Location: Current (So Far) State of Social Media

Difficulty Level: Hard

5. You have been asked to propose ideas for a social media strategic plan for Voice Search and AR for Taco Bell. Discuss how you would integrate these two trends into a campaign for the brand in a new and innovative way.

Learning Objective: 16-2: Identify emerging trends to note for the future in social media.

Cognitive Domain: Application

Answer Location: Future Trends and Directions

Difficulty Level: Hard