Chapter 15: How Social Media Is Applied: Exploring Different Specializations + Case Studies II

Test Bank

Multiple Choice

1. Social care is focused on primarily doing ______ on social media.

A. fundraising

B. customer service

C. crisis management

D. advertising

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Easy

2. Keith Quesenberry states that social care should be ______.

A. in the PR department

B. in the marketing department

C. in the advertising department

D. in their own department

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Easy

3. J. J. Watt used social media to raise funds for Hurricane Harvey. What did he do specifically?

A. He created a GoFundMe page on FB.

B. He shared videos on Twitter on his official account.

C. He created an influencer campaign for the NFL to raise funds.

D. He created a Snapchat lense, and each time someone used it, Snapchat would donate to his cause.

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Sports

Difficulty Level: Medium

4. Having a social care program can help brands especially when ______.

A. a crisis hits

B. a customer needs to get a question or inquiry solved in a timely manner

C. godzilla comes into your city and creates chaos

D. a campaign needs to be launched

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Medium

5. A college team that excels in the college sports industry for social media practices, was ______.

A. UCLA

B. Clemson

C. USC

D. Florida

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Sports

Difficulty Level: Easy

6. Because of the “______” mentality, nonprofits have to be more creative in their use of resources and tools.

A. follower

B. brand building

C. recruit all

D. pay to play

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Nonprofits

Difficulty Level: Medium

7. Chloe Decker is focused on raising funds for her friend, Lars Morningstar, so he can get some help with a campaign he wants to do to bring students to the Cannes Lions Festival for the summer to get experienced. She posts on Facebook a link to GoFundMe, and is looking for her friends to help contribute. What is Chloe trying to do?

A. She is trying to crowdfund resources and raise funds.

B. She is trying to crowdsource ideas for how to get the group to cannes.

C. She is trying to create a strategic campaign.

D. She is trying to create great customer service for her friend Lars.

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Nonprofits

Difficulty Level: Medium

8. Volunteering at a local university for a sports team and explore future opportunities is a best practice for sports and social media. What best practice does this fall under?

A. It falls under personal branding.

B. It falls under networking offline.

C. It falls under investing in your influencer relations.

D. It falls under getting a job.

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Sports

Difficulty Level: Medium

9. ______ is the field that has to deal with government regulations for what they share and post on social media.

A. Social care

B. Health care

C. Nonprofit

D. International social media

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Health Care

Difficulty Level: Easy

10. What is the primary focus for many health care professionals when it comes to social media?

A. privacy

B. data marketing

C. fundraising

D. social care

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Health Care

Difficulty Level: Medium

11. Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.

A. employee advocacy program

B. brand ambassador program

C. social care program

D. influencer program

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Health Care

Difficulty Level: Medium

12. Several brands have utilized social media in many ways to create impact of visuals to generate social media awareness. Which campaign did this effectively?

A. Movember Campaign

B. Meet Graham

C. Marc Jacobs and his UK store launch

D. Amarula’s influencer campaign

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Medium

13. The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?

A. They created a global crowdfunding campaign to raise funds for elephant sanctuaries.

B. They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis.

C. They partnered with influencers to document their journey in kenya to raise awareness about the issue.

D. They created a gala supporting the initiative and livestreamed it for the world to see.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Medium

14. What company has done a particularly good job of creating campaigns that resonate across all audiences, culture, and communities?

A. LEGO

B. Mattel

C. Hasbro

D. Toys R Us

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Medium

15. Two platforms that are popular in China include ______.

A. Twitter and Facebook

B. Facebook and WeChat

C. WeChat and Weibo

D. Twitter and Weibo

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Easy

True/False

1. To be the best in social care, you need to invest only 50% of your time and energy to it.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Easy

2. Crowdsourcing is the process of providing insights to solve a program and crowdfunding is focused on coming together to raise funds.

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and Nonprofits

Difficulty Level: Medium

3. Allowing people to share their stories is one of the best practices to keep in mind when using social media for nonprofits.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Nonprofits

Difficulty Level: Easy

4. Hospitals are the only health care entity that are incorporating social media into their practices.

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Knowledge

Answer Location: Overview of Social Media and Health Care

Difficulty Level: Easy

5. Being aware of new platforms emerging around the world is a key strategy for social media professionals today.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Comprehension

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Medium

Short Answer

1. Discuss two best practices for international social media practices.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Medium

2. Discuss two best practices for using social media in the sports industry.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and Sports

Difficulty Level: Medium

3. What role do reviews play to health care and social media professionals?

Learning Objective: 15-1: Discuss the key ways sports, social care, nonprofits, health care, and international campaigns integrate social media into their industries and practices.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and Health Care

Difficulty Level: Hard

4. In terms of best practices for social care, discuss what it means to be “engaged” on channels where your audiences are located.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Medium

5. Name three KPIs for social care.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Medium

Essay

1. You have been asked to create a social care plan for a local festival. They are just promoting content, but there is little to no engagement. Outline the steps you will want to take in order to proactively set up a social care program.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Application

Answer Location: Overview of Social Media and Social Care

Difficulty Level: Hard

2. At a conference, you hear a speaker share this point “the only social media platforms you need to be aware of are ones here in the United States.” Discuss your perspective on this point and some campaigns and platforms that need to be explored at the global level.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Hard

3. As part of a practicum, you are asked to help out a local health clinic in your city. You realize they do not have a social media plan and are not aware of the benefits as well as the challenges facing their clinic. Help them set up a social media plan.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Application

Answer Location: Overview of Social Media and Health Care

Difficulty Level: Hard

4. Entering a new place to work could be challenging, especially if it is in another country. You have been asked to be part of the social media team for Samsung in Seoul. What would be some steps you will want to take to be prepared for this new role?

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Analysis

Answer Location: Overview of Social Media and International Campaigns

Difficulty Level: Hard

5. Nonprofits have to raise funds, like Blessings in a Backpack, and utilizing social media can help. You have been brought in by the team to propose new ideas and ways they could raise funds about their upcoming partnership with Unbridled Eve, one of the official Kentucky Derby galas. Discuss your ideas.

Learning Objective: 15-2: Explain the best practices and guidelines for social media to note for social care, nonprofits, health care, and international campaigns.

Cognitive Domain: Application

Answer Location: Overview of Social Media and Nonprofits

Difficulty Level: Hard