Chapter 13: Sports, Tourism, and Entertainment

Test Bank

Multiple Choice

1. PR activities related to sporting events and sports teams are primarily intended for which purpose?

a. promoting fantasy leagues

b. turning viewers into fans

c. balancing network programs

d. educating viewers about rules

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

2. Cameron works in the communications department of the Seattle Seahawks football team. In his job, he develops and maintains strong relationships with sports writers and broadcasters, compiles media kits with team statistics, and provides content for the Seahawks’ website. Which of the following is most likely Cameron’s job title?

a. creative director

b. media planner

c. strategist

d. publicist

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

3. Which of the following is a task performed by a sports information director?

a. negotiating contracts with players

b. writing feature articles about players

c. developing team logos and apparel

d. creating advertisements for the team

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

4. Conner works as a publicist for the San Antonio Spurs, an NBA team. Which of the following would be one of Conner’s job tasks?

a. compiling media kits with player statistics

b. selling season tickets on the team website

c. developing artwork for billboards and print ads

d. providing input about the team roster

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Hard

5. PR departments for professional sports teams typically use Facebook, Twitter, and Instagram for which purpose?

a. booking player appearances

b. organizing team events

c. attracting collegiate athletes

d. interacting with team fans

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

6. Which of the following enable the PR department of a sports team to engage with fans?

a. daily press kits

b. social media platforms

c. fantasy sports leagues

d. player and team websites

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Knowledge

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Easy

7. The firm that makes and sells X-ERT, a new energy bar, wants to build awareness of the product through PR efforts. Which of the following would likely accomplish this goal?

a. offering coupons for X-ERT in local newspapers

b. tracking the sales of X-ERT through online retailers

c. developing strong relationships with X-ERT channel members

d. partnering with professional athletes to promote X-ERT

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Hard

8. Speedy Shoes, an athletic footwear company, provided $80,000 to the Chicago Marathon. The company name will appear on the back of t-shirts provided to marathon participants. Which term describes this PR activity?

a. product endorsement

b. corporate sponsorship

c. retail placement

d. venue sponsorship

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

9. Which of the following tasks are performed by PR departments at universities with nationally ranked football programs?

a. negotiating contracts with professional teams

b. developing campaigns for Heisman candidates

c. concealing information about player scandals

d. working with the NCAA to set game schedules

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

10. Firms such as Under Armour, Nike, and Adidas have PR campaigns connected to celebrity athletes to ______.

a. form corporate sponsorships

b. publicize their CSR activities

c. generate positive brand images

d. reduce advertising expenses

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

11. What is the benefit of a sports apparel company providing a university sports team with uniforms?

a. interacting with team fans

b. generating brand recognition

c. promoting its CSR efforts

d. engaging with sports celebrities

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

12. By quickly and honestly addressing a sports team’s crisis or scandal, a PR professional is able to accomplish which of the following?

a. maintain public support

b. reduce monetary penalties

c. prevent a litigation crisis

d. cover up the incident

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

13. What is the function of a PR professional whose client, a professional athlete, behaves badly?

a. directing the media to investigate other professional athletes

b. denying the facts of the incident to reduce media investigations

c. issuing false statements from the client to minimize damage

d. emphasizing the positive aspects and actions of the client

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

14. Which statement about the naming rights for athletic venues is true?

a. Few MLB venues have corporate names.

b. Corporate naming rights are permanent.

c. Most NFL venues are named for a corporation.

d. League venues have equivalent naming rights fees.

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

15. Which type of business is considered the worst for sports venue names?

a. fast-food

b. communications

c. automobile

d. electronics

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Knowledge

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Easy

16. According to a 2015 report by the World Economic Forum, which industry accounts for almost 10% of the world’s gross domestic product and is expected to employ more than 10% of the world’s workforce by 2022?

a. agriculture

b. tourism

c. entertainment

d. chemical

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

17. Which statement about the tourism industry is true?

a. Tourism accounts for one-fourth of GDP in the U.S.

b. Tourism is the largest industry and employer in the world.

c. Tourism has grown slowly since the economic recession.

d. Tourism is a key source of revenue in developing countries.

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Comprehension

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

18. What is the primary goal of the tourism industry?

a. spreading goodwill

b. developing relationships

c. attracting visitors

d. creating experiences

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

19. Which PR tactic is increasingly used to attract tourists to a destination?

a. developing video news releases

b. placing articles in magazines

c. creating printed travel brochures

d. providing social media content

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

20. The Coleman PR Group has been hired to promote the Rocky Top Marathon, which will take place in six months. Which of the following should be the first step the agency takes to promote the event?

a. working with local motels to participant discounts

b. creating a website with a schedule and course map

c. assembling goodie bags for participating runners

d. writing news stories about the history of the race

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Hard

21. What is the most effective way to use YouTube to promote a country music festival?

a. showing videos from previous festivals

b. providing festival schedule updates

c. answering questions about musicians

d. updating visitors about parking

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Comprehension

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

22. The PR team for a three-day film festival in Cincinnati needs to update potential visitors about schedule additions and changes. Which social media platform would be most appropriate for this goal?

a. YouTube

b. Snapchat

c. Tumblr

d. Twitter

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

23. The Daytona 500, a NASCAR motor race, runs over a one-week period in February. What is the first step the Daytona 500 PR team should take to promote the event?

a. forming partnerships with Daytona hotels and restaurants

b. establishing a website and Facebook page to attract racing fans

c. setting up kiosks around Daytona with information for visitors

d. creating a race blog that will be updated hourly with race results

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Hard

24. The PR team for the Bixby County Annual Food and Wine Festival wants to encourage interaction among festival visitors, potential visitors, and the PR team. The team also needs to be able to provide festival hours, ticket prices, and parking information. Which social media platform would be most appropriate for these objectives?

a. YouTube

b. Instagram

c. Twitter

d. Facebook

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

25. Which term refers to environmentally responsible travel to natural areas that promote conservation and provide for beneficially active socioeconomic involvement of local peoples?

a. greenwashing

b. staycation

c. ecotourism

d. green tourism

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

26. Which of the following illustrates ecotourism?

a. staying at a Costa Rican hotel that conserves water

b. hiking in Botswana to see elephants and hippos

c. taking a helicopter over a Hawaiian volcano

d. backpacking and camping in Yellowstone National Park

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

27. Which term refers to a radio broadcast made from outside a radio studio?

a. spot

b. relay

c. promo

d. remote

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

28. Which term refers to actors, musicians, designers, authors, and models?

a. celebrities

b. talent

c. entertainers

d. content producers

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

29. Which term refers to films, TV programs, video games, and magazines?

a. media relations

b. publicity

c. media products

d. general entertainment

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

30. Which term refers to filmmakers, publishing companies, and music studios?

a. content producers

b. brand developers

c. directors

d. publicists

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

31. The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium but is now called Hard Rock Stadium. Which PR activity by the Hard Rock Cafe organization does this example best illustrate?

a. positioning a product

b. sponsoring an event

c. purchasing naming rights

d. engaging in media relations

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

32. The Fiesta Bowl, a college football bowl game, takes place every year at the University of Phoenix Stadium. Since 2016, the game has been known as the PlayStation Fiesta Bowl, but it has previously been known as the Vizio Fiesta Bowl and the Tostitos Fiesta Bowl. Which PR tactic has been employed by PlayStation, Vizio, and Tostitos?

a. product endorsement

b. corporate sponsorship

c. product placement

d. naming rights ownership

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

33. What is the purpose of most radio station remotes?

a. driving listeners to a location

b. sponsoring a charity event

c. using multiplatform media

d. integrating a message

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Comprehension

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Medium

34. Dave, the DJ for KXYZ Radio, is broadcasting his morning show from the local library which is holding a community blood drive run by the American Red Cross. What is most likely the goal of Dave’s broadcast today?

a. promoting reading events at the library

b. drawing listeners to the library to donate blood

c. providing merchandise to blood drive volunteers

d. describing the benefits of donating blood regularly

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Comprehension

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Medium

35. Dave, the DJ for KXYZ Radio, is broadcasting his morning show from the local library, which is holding a community blood drive run by the American Red Cross. Which term describes Dave’s activity?

a. satellite

b. word-of-mouth

c. remote

d. promo

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Comprehension

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Medium

36. Dave, a DJ for KXYZ Radio, has a morning broadcast called “Drive Time.” On today’s show, Dave interviews Blake Shelton, a country music singer-songwriter. After the interview, the station records Blake making the following statement: “This is Blake Shelton, and I love Drive Time on KXYZ Radio.” Which term describes Blake’s recording?

a. press release

b. commercial

c. remote

d. promo

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Comprehension

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Medium

37. Based on information in the text, which of the following has been funded by the Entertainment Industry Foundation and its Stand Up to Cancer (SU2C) initiative?

a. videos about celebrity cancer survivors

b. celebrity PSAs about smoking risks

c. clinics for overcoming nicotine addiction

d. anti-smoking billboards with sports stars

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

38. The #NoFoodWasted campaign was initiated by ______.

a. NBC Universal

b. Sony Picture Entertainment

c. American Red Cross

d. 21st Century Fox

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

39. What role did food trucks play in the #NoFoodWasted campaign?

a. providing free meals to homeless children and adults

b. creating dishes from food that was normally thrown away

c. raising funds by selling recipes for dishes made from scraps

d. developing healthy, organic dishes on a limited budget

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Comprehension

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Medium

40. Which of the following primarily facilitated the #NoFoodWasted campaign?

a. remote radio broadcasts

b. digital and social media

c. mass media commercials

d. celebrity press conferences

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

41. Sport Sox is a new company that makes comfortable, breathable socks for runners. The owners of the firm want to use PR to make the targeted audience aware of Super Sox. Which of the following activities would be most effective?

a. creating a video news release

b. sponsoring a local marathon

c. placing an ad in a running magazine

d. buying naming rights to a stadium

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

42. If a university has two swimmers who have qualified for the Olympics, what would be a likely task of the university’s PR department?

a. negotiating contracts with swim apparel firms

b. writing feature articles about the swimmers

c. arranging the travel schedules of the swimmers

d. working with the NCAA to clarify swimming rules

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

43. Which of the following worsened Penn State’s reputation after the Jerry Sandusky scandal was publicized?

a. the media failing to present the case honestly

b. athletes hiding information from coaches

c. victims communicating directly with the press

d. the university attempting to cover up the situation

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

44. The actions of Maria Sharapova and Ryan Lochte both resulted in which of the following?

a. losing endorsement deals

b. being fined by the NCAA

c. establishing foundations

d. acquiring more sponsors

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Knowledge

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Easy

45. According to the text, why does Northwestern University promote the volunteer efforts of its student athletes?

a. to attract corporate sponsors

b. to fulfill program requirements

c. to build community awareness

d. to facilitate two-way communication

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

46. Ecotourism involves environmentally responsible travel to which of the following?

a. regions that are minimally developed

b. outdoor areas that encourage activity

c. natural habitats that promote conservation

d. hotels that are committed to sustainability

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

47. What is a benefit of buying the naming rights to an athletic venue?

a. receiving both onsite and offsite name mentions

b. eliminating the risk of negative associations

c. holding the naming rights permanently

d. being an inexpensive PR investment

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Comprehension

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

48. Colleen and her family decide that their budget is too tight to afford a summer vacation. Instead, the family visits free concerts in the park, takes day trips to nearby zoos, and spends time in the neighborhood pool. Which of the following does this situation describe?

a. staycation

b. ecotourism

c. conservation

d. virtual tourism

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Comprehension

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

49. Andrea recently returned from a one-week trip to Antarctica that involved snowshoeing to see and photograph penguin colonies up close. Which term describes Andrea’s trip?

a. green tourism

b. ecotourism

c. global tourism

d. sustainable tourism

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Comprehension

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

50. PR professionals must clarify which of the following when promoting ecotourism?

a. Which social media sites promote environmentalism?

b. How local agencies protect the environment?

c. Where tourists should make charitable donations?

d. How visitors should respect the environment?

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Comprehension

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

True/False

1. Soccer, football, baseball, and other sports are the most frequently watched events on television around the world.

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Knowledge

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Easy

2. Currently, less than half of all venues for NFL and MLB teams are sponsored by corporations, but athletic stadium sponsorship is a growing area of PR.

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Knowledge

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Easy

3. Tourism is one of the fastest-growing business sectors in the world.

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

4. Although social media is useful in most areas of PR, the tourism industry relies primarily on traditional tactics such as vacation brochures and feature stories in travel magazines.

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

5. Vacationing at a hotel that encourages guests to reuse towels and that reduces water and electricity usage is a form of ecotourism.

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

6. In the last few years, tourism to Greece has increased due in part to PR efforts that have emphasized how the financial crisis in Greece makes travel to the country affordable.

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Knowledge

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Easy

7. Publicists are responsible for arranging personal appearances and TV interviews for celebrities.

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

8. Actors, fashion models, and recording artists are considered content producers.

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

9. Surveys indicate that the best sports arena and stadium names are ones that belong to fast-food chains and telecommunication firms.

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Knowledge

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Easy

10. In the entertainment industry, PR services include crisis management, product launches, and brand enhancement.

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Knowledge

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Easy

Short Answer

1. Assume you are a PR professional in the sports industry, and one of your clients is arrested for driving under the influence and causing a serious accident. What should you do and not do in this situation?

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Application

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Hard

2. How do the PR departments for professional sports teams make the public aware of the team’s community outreach and charitable giving? Why is it important to communicate this information?

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Analysis

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Medium

3. What is the role of PR in the tourism industry? Which PR tools are applied?

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Hard

4. The Austin City Limits Music Festival runs through two weekends in October. Why would the event’s PR team continue promoting the festival on the final weekend?

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Analysis

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Medium

5. Choose a celebrity and discuss the tasks that you would perform as this person’s publicist.

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Application

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Hard

Essay

1. In a brief essay, discuss the role of PR in a sports organization. What are the responsibilities of sports information directors? How do PR departments use social media?

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Analysis

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Hard

2. Although expensive, why is it efficient for a corporation to purchase the naming rights to a sports venue? What are the potential risks to teams and corporations of purchasing these naming rights? Provide specific examples to illustrate your response.

Learning Objective: 13.1: Identify the opportunities and challenges of sports PR and how CSR initiatives are a fit for both teams and fans.

Cognitive Domain: Analysis

Answer Location: Opportunities and Challenges of Sports Public Relations

Difficulty Level: Hard

3. As the PR expert hired to promote a film festival, describe the steps you would take to attract as many visitors as possible.

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Hard

4. In a brief essay, define and provide examples of ecotourism. Why is ecotourism becoming more popular? What are the potential drawbacks of this rising popularity? What role does PR play in ecotourism?

Learning Objective: 13.2: Explore the scope of the tourism industry and the essential role of PR, gaining insight on socially responsible and sustainability aspects that support organizational goals.

Cognitive Domain: Application

Answer Location: Tourism--More Than Sightseeing

Difficulty Level: Hard

5. In a brief essay, discuss how and why the entertainment industry is visibly engaged in CSR. Illustrate your response with specific examples of CSR efforts by individuals and firms in the entertainment industry.

Learning Objective: 13.3: Examine the breadth of PR and CSR engagement within the entertainment industry through the perspectives of talent, agencies, and entertainment companies.

Cognitive Domain: Analysis

Answer Location: Entertainment Public Relations--Publicity and Much More

Difficulty Level: Hard