Chapter 13: What Does the Social Media World Have That Is New?

Test Bank

Multiple Choice

1. Social media professionals are actively changing the field as we speak, but we have to ______.

A. be fluid and adapt to the changes in the field, and better understand them

B. embrace every new shiny new tool to be the first in the industry

C. create a brand campaign to market ourselves as gurus in the field

D. focus on the new strategies since the foundation doesn’t change

2. What are some of the issues we have to be aware of for the future of social media?

A. the “pay to play” game for paid media on social

B. Which platforms will continue to change and evolve?

C. the algorithm changes from FB

D. all of these

3. ______ is one of the fastest growing areas of the future of social media, which connects to devices like Alexa and Siri.

A. Ephemeral content

B. Advocacy marketing

C. Human interaction marketing

D. Voice search

4. Content that is short lived, like Snapchat and Instagram stories, are an example of what rising trend?

A. voice search

B. advocacy marketing

C. ephemeral content

D. human interaction marketing

5. ______ is defined as being “three dimensional” and puts the user in the environment.

A. AR

B. VR

C. MR

D. CR

6. How can VR be used by social media professionals?

A. experiential storytelling

B. education

C. cause-related marketing

D. all of these

7. Snapchat lenses is one example of ______ technology, which allows a user to create both real and visual elements to interact with.

A. AR

B. VR

C. MR

D. CR

8. Virtual tours and advertisements, and integration into personal branding like a 3-D Bitmoji are examples of ______ technology.

A. AR

B. MR

C. VR

D. CR

9. Kristin is working with a start up in Iowa, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources. What is Kristin seeing?

A. She is experiencing a virtual digital technology desert.

B. She is experiencing a future detachment of technology with this community.

C. She is experiencing a digital detox in this community.

D. She is experiencing a community that does not want social media in their community because it is a fad.

10. The focus on relationship management and the currency that is exchanged in this relationship is called ______.

A. human interaction management

B. human interaction marketing

C. holistic interaction marketing

D. holistic interaction management

11. Mario Armstrong is an example of a professional who has ______.

A. never settled

B. embraced influencer marketing

C. did a ton of internships

D. none of these

12. Individuals who want to be part of the community, but they are also willing to put for their name and reputation to endorse brands is referred to as ______.

A. influencer marketing

B. advocacy marketing

C. engagement marketing

D. human interaction marketing

1. Reviewing all of the chapters and giving yourself the title of social media guru means you are able to take on the social media world.

2. Learning does not stop after building a strong foundation of social media strategy.

3. Brand protection is not necessarily a focus for the future for social media professionals.

4. Treating your work in social media like a professional sport is one way to continue to stay relevant in the field.

5. Learning from failures and embracing Plan B is another perspective to keep motivated in growing in social media.

6. There are some things that still have not changed, like being authentic, on social media.

7. Twitter chats are one way to engage in conversations and be an active participant in the industry.

8. There are no experts in social media since social media is constantly changing and evolving.

1. What are the two best practices to stay relevant?

2. What are the two areas to watch for the future?

3. What is the main difference between AR and VR?

4. What are two questions would you like to ask when it comes to new tools and technologies?

5. Name two ways to take your skills to the next level.

1. You have graduated from the program and you have a family member state “You are a social media guru!” Discuss how you would respond to this point and provide clear rationale.

2. As you are entering a job interview, you get the question “What is one trend that we need to be aware of?” Discuss what trend would you state as being one that would need further exploration in.

3. You have been paired as a mentor at a local middle school, and this student is interested in the field. What would be some points of advice you would give the student about the field?

4. A professor invites you back to be a guest speaker to your class and share what you have learned about the field of social media. Discuss what you feel is the current state of social media, and your tips for how to keep engaged with the field.

5. You have been asked to propose ideas for a social media strategic plan for Voice Search and AR for Taco Bell. Discuss how you would integrate these two trends into a campaign for the brand in a new and innovative way.