Ch12 Complete Test Bank Marketing, Society, Sustainability,

Chapter 12: Marketing, society, sustainability, and ethics

Test Bank

Type: multiple choice question

Title: Chapter 12 Question 01

1) Marketing activities undertaken to meet the wants/needs of present customers without comprising the wants/needs of future customers, particularly in relation to negative environmental impacts on society is called:

a. sustainable marketing.

b. service marketing.

c. responsible marketing.

d. postmodern marketing.

Type: multiple choice question

Title: Chapter 12 Question 02

2) This involves the setting of different prices for different groups of people:_____________

a. Price fixing.

b. Price gouging.

c. Price discrimination.

d. Price differential.

Type: multiple choice question

Title: Chapter 12 Question 03

3) The following occurs when companies operate a demand pricing formula where demand is very high, leading to high prices to customers.

a. Bait and switch.

b. Price gouging.

c. Price collusion.

d. Price discrimination.

Type: multiple choice question

Title: Chapter 12 Question 04

4) _____________ stresses the importance of developing virtuous principles, with ‘right’ character, and the pursuit of a virtuous life.

a. Utilitarianism

b. Managerial egoism

c. Deontological ethics

d. Virtue ethics

Type: multiple choice question

Title: Chapter 12 Question 05

5) _____ advertising appeals can create controversy. Charities often use this type of appeal to raise funds for sick children in Africa.

a. Shock

b. Logic

c. Slice of life

d. Humour

Type: multiple choice question

Title: Chapter 12 Question 06

6) Normative ethics, the branch of ethics related to how we should behave, is particularly important for marketing. Three types of normative ethics should be considered. Which is NOT included?

a. deontological

b. descriptive

c. virtue

d. teleological

Type: multiple choice question

Title: Chapter 12 Question 07

7) This branch of ethics stresses the importance of developing virtuous principles, with ‘right’ character, and the pursuit of a virtuous life:_____

a. Normative ethics.

b. Virtue ethics.

c. Utilitarianism.

d. Teleological ethics.

Type: multiple choice question

Title: Chapter 12 Question 08

8) In many countries, which type of advertising is exempt from the rules and regulations associated with traditional advertising?

a. Emotional.

b. Non-profit.

c. Political.

d. Religious.

Type: multiple choice question

Title: Chapter 12 Question 09

9) ______refers to the set of business practices an organization undertakes to adopt a sustainable approach while considering its impact on stakeholders, typically via its corporate or marketing communications team.

a. Corporate environmental responsibility

b. Corporate social responsibility

c. Industrial environmental responsibility

d. Industrial social responsibility

Type: multiple choice question

Title: Chapter 12 Question 10

10) The idea that corporations have responsibilities that go beyond the production of goods and services at a profit is an example of one of the core tenants of which type of initiative?

a. CSR initiatives.

b. Social initiatives.

c. Sustainability initiatives.

d. Quality initiatives.

Type: true-false

Title: Chapter 12 Question 11

11) Authenticity has become less important for companies to gain the trust of their stakeholders when implementing CSR practices.

a. True

of their stakeholders when implementing CSR practices. To maximize their impact, organizations

should communicate their purpose and their own stories transparently and take humans into consideration for each decision (Deloitte, 2019).

b. False

of their stakeholders when implementing CSR practices. To maximize their impact, organizations

should communicate their purpose and their own stories transparently and take humans into consideration for each decision (Deloitte, 2019).

Type: true-false

Title: Chapter 12 Question 12

12) Supporters of sustainable marketing accept the limitations of marketing philosophy and acknowledge the need to impose regulatory constraints on marketing, particularly concerning its impact on the environment.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 13

13) Universal consequentialism, however, considers an action

ethical if, for all members of society, the positive consequences of that action exceed the negative ones (Sinnott-Armstrong, 2019).

a. True

is considered ethical if its consequences are favourable to the person (or organization) performing that action (Hunt and Vitell, 1986). Universal consequentialism, however, considers an action ethical if, for all members of society, the positive consequences of that action exceed the negative ones (Sinnott-Armstrong, 2019).

b. False

is considered ethical if its consequences are favourable to the person (or organization) performing that action (Hunt and Vitell, 1986). Universal consequentialism, however, considers an action ethical if, for all members of society, the positive consequences of that action exceed the negative ones (Sinnott-Armstrong, 2019).

Type: true-false

Title: Chapter 12 Question 14

14) Corporations serve a wider range of human values, not captured solely by a focus on economic values.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 15

15) Scholars have no debated whether or not children should be targeted by advertising.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 16

16) Managerial egoism is a branch of ethics that stresses the importance of developing virtuous principles, with right character, and the pursuit of a virtuous life.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 17

17) Price gouging which happens when sellers set the price of their products or services beyond a level that is considered reasonable.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 18

18) The best-known and most tolerated global example of production collusion is that which takes place in the oil industry, through the Organization of Oil-Exporting Countries, to co-manage oil production quotas in countries such as Nigeria, Saudi Arabia, Iran, and Venezuela.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 19

19) Shock advertising appeals can also create controversy. Charities often use hard-hitting guilt appeal messages to raise funds for sick children in Africa, for example.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 20

20) Managerial egoistic approaches propose that we have not only a moral duty to ensure customer satisfaction via the finished offering, but also a duty to ensure integrity in how the offering is produced and marketed.

a. True

b. False

Type: multiple choice question

Title: Chapter 12 Question 21

21) Sustainable marketing is an attempt to broaden the concept of marketing beyond simple economic development. It introduces maxims, known as the three Es of sustainability, which are:________

a. ecological, equitable and economic.

b. ecological, ethics and equitable.

c. ecological, energy and economic.

d. equitable, ethics and economic.

Type: multiple choice question

Title: Chapter 12 Question 22

22) ______ occurs when competitors work together to set prices to the detriment of consumers and competitors. It is unethical because it results in unfair, and higher, charges to customers and it stifles innovation because competitors do not need to develop better offerings.

a. Price gouging.

b. Price collusion.

c. Price discrimination

d. Price differentiation.

Type: multiple choice question

Title: Chapter 12 Question 23

23) In France, the Châtel Act stops supermarkets selling at belowcost prices (which damage supply chain partners’ margins) and is aimed at increasing competition in the sector. All discounts and services provided by the distributor to the supplier now require stipulation upfront in an annual agreement (Boutin and Guerrero, 2008). In which ethical breaches have this occurred?

a. Exploitation of supply chain partners

b. Collusion

c. Abuse of monopoly status

d. Price collusion.

Type: multiple choice question

Title: Chapter 12 Question 24

24) ________ can raise ethical issues when it is perceived as misleading the public. It is important in the food, pharmaceutical, and cosmetic industries because we consume and absorb these offerings into our bodies.

a. Political Advertising

b. Marketing to Children

c. Product Labelling

d. Stakeholder marketing

Type: multiple choice question

Title: Chapter 12 Question 25

25) _________________ is the action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding.

a. Framing

b. Public Relations

c. Campaigning

d. Propaganda