Ch.1 Complete Test Bank Historcal Perspective On Consumption

Chapter 1: Historcal Perspective on Consumption

Type: multiple choice question

Title: Chapter 01 Question 01

1) What occurs when individuals or groups acquire, use, and dispose of products, services, ideas, or experiences?

Feedback: Page reference: Introduction

Learning objective: 1.1

a. Activism

b. Representation

c. Consumption

d. Obsolescence

Type: multiple choice question

Title: Chapter 01 Question 02

2) _______ is the area of study that deals with the internal workings of the human mind.

Feedback: Page reference: Introduction

Learning objective: 1.1

a. Psychology

b. Sociology

c. Entomology

d. Anthology

Type: multiple choice question

Title: Chapter 01 Question 03

3) _______ is the area of study that examines the external influences on individuals.

Feedback: Page reference: Introduction

Learning objective: 1.1

a. Psychology

b. Sociology

c. Entomology

d. Anthology

Type: multiple choice question

Title: Chapter 01 Question 04

4) Buyer behavior

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. determines what consumers do.

b. is difficult to assess.

c. determines why consumers do something.

d. assesses underlying motivations of the consumer.

Type: multiple choice question

Title: Chapter 01 Question 05

5) Sumptuary laws were designed to

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. encourage the consumption of luxury goods.

b. encourage constant currency exchange.

c. regulate consumption.

d. regulate the price of salt.

Type: multiple choice question

Title: Chapter 01 Question 06

6) Scottish philosopher and economist Adam Smith believed that

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. excessive consumption was the right of the upper class and they should not be regulated.

b. consumption should be regulated by conducting audits and imposing strict fines for excessive consumption.

c. wealth distribution would have a devastating impact on the welfare of the worker.

d. excessive consumption should only be used to prevent economic stagnation.

Type: multiple choice question

Title: Chapter 01 Question 07

7) A commodity product is

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. brand-specific and proprietary.

b. mass-produced and indistinct.

c. sustainable and regulated by the government.

d. specialized and expensive.

Type: multiple choice question

Title: Chapter 01 Question 08

8) The connection between consumer purchasing and the strength of the economy is known as the

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. representativeness issue.

b. expected value comparison.

c. consumption function.

d. appropriation of resources.

Type: multiple choice question

Title: Chapter 01 Question 09

9) Planned obsolesce is the situation in which

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. products are designed to go out of style.

b. consumers boycott a product or service.

c. products are designed to break.

d. consumers are mindful of consumption behaviors.

Type: multiple choice question

Title: Chapter 01 Question 10

10) Perceived obsolesce is the situation in which

Feedback: Page reference: Before We Get Started

Learning objective: 1.1

a. consumers are mindful of consumption behaviors.

b. products are designed to break.

c. consumers boycott a product or service.

d. products are designed to go out of style.

Type: multiple choice question

Title: Chapter 01 Question 11

11) What is the purpose of conspicuous consumption?

Feedback: Page reference: Before We Get Started

Learning objective: 1.2

a. To save money

b. To manage a household

c. To gain social recognition

d. To protect the environment

Type: multiple choice question

Title: Chapter 01 Question 12

12) During the Industrial Revolution,

Feedback: Page reference: Before We Get Started

Learning objective: 1.2

a. workers shifted from the farm to the factory.

b. consumption rates became stagnant.

c. there was an equitable distribution of wealth.

d. workers shifted from factories to farms.

Type: multiple choice question

Title: Chapter 01 Question 13

13) The expansion of global trade and advancements in manufacturing meant that by the late 1800s,

Feedback: Page reference: Before We Get Started

Learning objective: 1.2

a. exportation caused domestic product shortages.

b. consumers had more options and spending increased.

c. the connection between producers and consumers strengthened.

d. spending decreased and weakened economic infrastructure.

Type: multiple choice question

Title: Chapter 01 Question 14

14) Which of the following exerted strong influence on consumption and conspicuous consumption?

Feedback: Page reference: Before We Get Started

Learning objective: 1.2

a. Economic regulation

b. The American Revolution

c. Wealth distribution

d. The Industrial Revolution

Type: multiple choice question

Title: Chapter 01 Question 15

15) How did innovations in transportation change the way consumers shopped?

Feedback: Page reference: Before We Get Started

Learning objective: 1.2

a. They introduced an array of new options to consumers.

b. They increased the wages of workers.

c. They ensured equitable distribution of wealth.

d. They drove up the cost of goods.

Type: multiple choice question

Title: Chapter 01 Question 16

16) During the First World War

Feedback: Page reference: Before We Get Started

Learning objective: 1.3

a. consumers were forced to ration their consumption.

b. wage restraints were temporarily lifted.

c. more products were accessible to more consumers.

d. increased consumption ensured economic stability.

Type: multiple choice question

Title: Chapter 01 Question 17

17) _______ refers to the process by which consumers communicate their specialized consumption knowledge or expertise to one another in order to attain status within their social group.

Feedback: Page reference: Before We Get Started

Learning objective: 1.3

a. Actuation

b. Commoditization

c. The statusphere

d. None of the above

Type: multiple choice question

Title: Chapter 01 Question 18

18) What did department stores and shopping malls offer consumers?

Feedback: Page reference: Before We Get Started

Learning objective: 1.3

a. One-stop shopping

b. A large variety of products

c. Convenience

d. All of the above

Type: multiple choice question

Title: Chapter 01 Question 19

19) What was one of the most important characteristics of the department and shopping mall format?

Feedback: Page reference: Before We Get Started

Learning objective: 1.3

a. The payoff calculation

b. The anonymity of the shopper

c. The affordability idea

d. The dominant element

Type: multiple choice question

Title: Chapter 01 Question 20

20) Karl Marx theorized that once a product was manufactured in great quantities and distributed widely, consumers no longer recognized or cared about the methods or purpose of production. Marx referred to this change of perceptions as the

Feedback: Page reference: Before We Get Started

Learning objective: 1.4

a. production paradox.

b. cost of insight.

c. creation process.

d. fetishism of commodities.

Type: multiple choice question

Title: Chapter 01 Question 21

21) Which type of research focuses on what consumers do?

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. Motivational

b. Cognitive

c. Behavioral

d. Prognostic

Type: multiple choice question

Title: Chapter 01 Question 22

22) What type of research focuses on how consumers process information?

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. Motivational

b. Cognitive

c. Behavioral

d. Prognostic

Type: multiple choice question

Title: Chapter 01 Question 23

23) Which type of research focuses on consumer’s desires and feelings?

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. Motivational

b. Cognitive

c. Behavioral

d. Prognostic

Type: multiple choice question

Title: Chapter 01 Question 24

24) What type of research used the techniques of Sigmund Freud to help predict why consumers behaved as they did?

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. Motivational

b. Cognitive

c. Behavioral

d. Prognostic

Type: multiple choice question

Title: Chapter 01 Question 25

25) A _______ is a behavior that society tells you is inappropriate.

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. consumption pattern

b. socialized inhibition

c. necessary task

d. tension spring

Type: multiple choice question

Title: Chapter 01 Question 26

26) In-depth interviews are important because sometimes _______ are not honest.

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. consumers

b. innovators

c. sellers

d. marketers

Type: multiple choice question

Title: Chapter 01 Question 27

27) Sigmund Freud’s research established a foundation for which type of research?

Feedback: Page reference: Research Perspectives

Learning objective: 1.4

a. Economic

b. Cognitive

c. Motivational

d. Behavioral

Type: multiple choice question

Title: Chapter 01 Question 28

28) What does caveat emptor mean?

Feedback: Page reference: The Rise of Consumerism

Learning objective: 1.1

a. Buyer motivation

b. Seller motivation

c. Buyer beware

d. Seller beware

Type: multiple choice question

Title: Chapter 01 Question 29

29) What does caveat venditor mean?

Feedback: Page reference: The Rise of Consumerism

Learning objective: 1.1

a. Consumer perception

b. Consumer sovereignty

c. Buyer beware

d. Seller beware

Type: multiple choice question

Title: Chapter 01 Question 30

30) What is the purpose of the Federal Trade Commission (FTC)?

Feedback: Page reference: The Rise of Consumerism

Learning objective: 1.3

a. To promote environmental stewardship

b. To regulate conspicuous consumption

c. To empower the worker

d. To protect the rights of the consumers

Type: multiple choice question

Title: Chapter 01 Question 31

31) _______ is the idea that consumers, not manufacturers, are the best judges of which products are the most appropriate, useful, or enjoyable.

Feedback: Page reference: The Rise of Consumerism

Learning objective: 1.3

a. Neuromarketing

b. Consumer culture theory

c. Selfnography

d. Consumer sovereignty

Type: multiple choice question

Title: Chapter 01 Question 32

32) Concerns about the moral implications of consumption resulted in the creation of

Feedback: Page reference: The Rise of Consumerism

Learning objective: 1.3

a. planned obsolescence.

b. consumer advocacy groups.

c. international trade agreements.

d. All of the above

Type: multiple choice question

Title: Chapter 01 Question 33

33) According to one classification system based on consumer attitudes about money, a 40-year-old person making $60,000 a year would be classified as a _______ consumer.

Feedback: Page reference: Classifying Consumers

Learning objective: 1.3

a. flourishing frugal

b. comfortable cautious

c. financial middle

d. financially distressed

Type: multiple choice question

Title: Chapter 01 Question 34

34) According to one classification system based on psychographic criteria, a person who is materialistic and individualistic would be classified as a _______ consumer, and a person who is nonmaterialistic and collectivist would be classified as a _______ consumer.

Feedback: Page reference: Classifying Consumers

Learning objective: 1.3

a. traditional; unique

b. responsible; traditional

c. unique; calculating

d. calculating; responsible

Type: multiple choice question

Title: Chapter 01 Question 35

35) What makes the marketing decision-maker’s job especially difficult?

Feedback: Page reference: The Postmodern Consumer

Learning objective: 1.5

a. Postmodern consumption

b. Regulatory standards

c. Exchange rates

d. Conspicuous consumption

Type: multiple choice question

Title: Chapter 01 Question 36

36) Which type of consumer is almost impossible to clearly characterize?

Feedback: Page reference: The Postmodern Consumer

Learning objective: 1.5

a. Productive

b. Postmodern

c. Unproductive

d. Responsible

Type: multiple choice question

Title: Chapter 01 Question 37

37) _______ is the useful interpretation of the data that are gathered from the consumer research process.

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. Indemnification

b. Suspension

c. Insight

d. Monetization

Type: multiple choice question

Title: Chapter 01 Question 38

38) Insights from _______ are insights generated when researchers uncover important information about consumption trends.

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. postmodernism

b. academia

c. the field

d. the boardroom

Type: multiple choice question

Title: Chapter 01 Question 39

39) Insights from _______ are insights that come from first-hand and inside knowledge about what makes customers tick.

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. postmodernism

b. academia

c. the field

d. the boardroom

Type: multiple choice question

Title: Chapter 01 Question 40

40) Insights from _______ are insights that are generated from professors and other research institutions dedicated to understanding consumers.

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. postmodernism

b. academia

c. the field

d. the boardroom

Type: multiple choice question

Title: Chapter 01 Question 41

41) Which of the following is used to generate insights from the field?

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. Proprietary information gathered from years of experience

b. Classification based on consumer attitudes about money

c. Consumer reactions to advertising or other communications

d. Specific dimensions of the consumer experience

Type: multiple choice question

Title: Chapter 01 Question 42

42) Which of the following is used to generate insights from the boardroom?

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. Proprietary information gathered from years of experience

b. Classification based on consumer attitudes about money

c. Consumer reactions to advertising or other communications

d. Specific dimensions of the consumer experience

Type: multiple choice question

Title: Chapter 01 Question 43

43) Which of the following is used to generate of insights from academia?

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. Proprietary information gathered from years of experience

b. Classification based on consumer attitudes about money

c. Consumer reactions to advertising or other communications

d. Specific dimensions of the consumer experience

Type: multiple choice question

Title: Chapter 01 Question 44

44) With insights from academia and better understanding of consumers, marketers make well-informed decisions about

Feedback: Page reference: Creating Insights About Consumers

Learning objective: 1.6

a. product features.

b. pricing strategies.

c. distribution.

d. All of the above

Type: multiple choice question

Title: Chapter 01 Question 45

45) The case study on microbeads proved that sometimes consumers base their decisions on

Feedback: Page reference: Case Study 1

Learning objective: 1.6

a. religion.

b. power.

c. emotions.

d. loyalty.

Type: multiple choice question

Title: Chapter 01 Question 46

46) The case study on microbeads proved that consumers

Feedback: Page reference: Case Study 1

Learning objective: 1.6

a. do not respond well to change.

b. purchase products based on price.

c. have short attention spans.

d. can influence change in the law.

Type: multiple choice question

Title: Chapter 01 Question 47

47) In the case study on microbeads, which strategy was used to build on a company’s reputation?

Feedback: Page reference: Case Study 1

Learning objective: 1.6

a. Being proactive

b. Waiting until the controversy blew over

c. Launching a scientific counterargument

d. Taking legal action

Type: essay/short answer question

Title: Chapter 1 Question 48

48) What is the difference between buyer behavior and consumer behavior?

Feedback:

• Buyer behavior determines what consumers do and is easy to track
• Consumer behavior determines why consumers do the things that they do

Page reference: Before We Get Started

Learning objective: 1.1

Type: essay/short answer question

Title: Chapter 1 Question 49

49) What is the difference between a consumer and a customer?

Feedback:

• Customers buy the product
• Consumers use the product
• You can be both

Page reference: Before We Get Started

Learning objective: 1.1

Type: essay/short answer question

Title: Chapter 1 Question 50

50) What is a commodity product? Give an example.

Feedback:

• Items that are mass produced and are not distinctly different from one another

Page reference: Before We Get Started

Learning objective: 1.1

Type: essay/short answer question

Title: Chapter 1 Question 51

51) What is the difference between planned obsolescence and perceived obsolescence? What do they have in common?

Feedback:

• Planned obsolescence: the manufacturer “plans” for the product to break or become obsolete
• Perceived obsolescence: products are “believed” to be out of date because of changes in style or design
• Both are intended to get customers to replace their products on a regular basis

Page reference: Before We Get Started

Learning objective: 1.1

Type: essay/short answer question

Title: Chapter 1 Question 52

52) Explain the concept of conspicuous consumption.

Feedback:

• The theory that products were utilized by some consumers as a way to compete in the social sphere and gain social recognition
• How individuals compared themselves to their social groups through the purchase of extravagant items

Page reference: Before We Get Started

Learning objective: 1.2

Type: essay/short answer question

Title: Chapter 1 Question 53

53) Can services help consumers demonstrate status? Support your answer.

Feedback:

• Yes
• A consumer can share an experience such as a trip or experience to gain recognition and admiration among others in a social group

Page reference: Before We Get Started

Learning objective: 1.3

Type: essay/short answer question

Title: Chapter 1 Question 54

54) Which type of research is based on the notion that the human brain is much like a computer? Why is this type of research useful?

Feedback:

• Cognitive research
• Develops a better understanding of how consumers learn, remember, retrieve information, process information, and form conclusions

Page reference: Research Perspectives

Learning objective: 1.6

Type: essay/short answer question

Title: Chapter 1 Question 55

55) How does consumer classification help the marketing decision-makers?

Feedback:

• It identifies important differences between consumers that can later be utilized in marketing strategy decisions

Page reference: Classifying Consumers

Learning objective: 1.3

Type: essay/short answer question

Title: Chapter 1 Question 56

56) How is the postmodern consumption different from other conceptualizations of consumption?

Feedback:

• It is difficult to define and categorize
• Postmodern consumers behave differently depending on the situation and defy predictability

Page reference: The Postmodern Consumer

Learning objective: 1.5

Type: essay/short answer question

Title: Chapter 1 Question 57

57) Sketch out a general outline of how the connection between production and consumption has evolved over the years.

Feedback:

• Closely linked, separated, closely linked again
• Influences: Early trade, The Industrial Revolution, technology, the postmodern consumption

Page reference: Before We Get Started

Learning objective: 1.6

Type: essay/short answer question

Title: Chapter 1 Question 58

58) Describe motivational research. What are some criticisms of motivational research?

Feedback:

• Motivational research focuses on a consumer’s desires and feelings
• Criticisms: Marketers were using psychological techniques to take advantage of consumers
• Consumers were purchasing products to achieve a consumerist lifestyle and consumer welfare suffered

Page reference: Research Perspectives

Learning objective: 1.4

Type: essay/short answer question

Title: Chapter 1 Question 59

59) Identify and describe the three broad perspectives in consumer research. Why are they important?

Feedback:

• Behavioral research: a focus on what consumers do
• Motivational research: a focus on a consumer’s desires and feelings
• Cognitive research: a focus on a consumer’s desires and feelings
• Understanding consumer behavior

Page reference: Research Perspectives

Learning objective: 1.4

Type: essay/short answer question

Title: Chapter 1 Question 60

60) Identify and describe the three pillars of consumer insights. Why are consumer insights important?

Feedback:

• Insights from the field: important information about consumption trends
• Insights from the boardroom: fist-hand knowledge and experiences of high-level executives
• Insights from academia: generated from professors and other scientists to better understand consumers
• Insights help marketers make well-informed decisions

Page reference: Creating Insights About Consumers

Learning objective: 1.6