Consumer Behavior 1e | Test Bank Phillips

Chapter 1 Historcal Perspective On Consumption
Chapter 2 Contemporary Perspectives On Consumption
Chapter 3 Consumer Research
Chapter 4 Perceptual Process
Chapter 5 Learning And Memory
Chapter 6 Personality, Self, And Motivation
Chapter 7 Attitudes And Behaviors
Chapter 8 Decision-Making And Involvement
Chapter 9 Patterns Of Buyer Behavior
Chapter 10 Social Structures And Processes
Chapter 11 Culture
Chapter 12 Ethics And Social Responsibility
Chapter 13 What'S Trending In Consume Behavior