Using Media Advocacy to Influence Policy Exam Prep Ch13

Chapter: Chapter 13 - Quiz

Multiple Choice

1. The __________ and ____________ do not consider issues unless they are visible, and they are not visible unless the news has brought them to light.

A) Senators, legislators

B) Advocates, opposition

C) Public, policymakers

D) Left wing, right wing

E) None of the above

Subject: Chapter 13

Complexity: Easy

2. _______________ harnesses the power of the news to mobilize advocates and apply pressure for policy change.

A) Media advocacy

B) Slander of public opposition

C) Social accountability

D) Mud slinging

E) Authentic flattery

Subject: Chapter 13

Complexity: Easy

3. Changing a regulation may require focusing on different targets depending on the stage of development of the issue. The _____________ is the person or body (e.g., school board or city council) who has the power to make the necessary change.

A) Secondary target

B) Main objective

C) Bullseye

D) Primary target

E) Engaged audience

Subject: Chapter 13

Complexity: Easy

4. According to George Lakoff, cognitive linguist, the first level of messages is the articulation of core values including all of the following except:

A) Fairness

B) Justice

C) Self-righteousness

D) Human dignity

E) None of the above

Subject: Chapter 13

Complexity: Easy

5. Which of the following is a general strategy for getting in the news?

A) Creating news

B) Piggybacking on breaking news

C) Paying for advertising

D) Social media

E) All of the above

Subject: Chapter 13

Complexity: Easy

6. The practice of _____________ , defined by the WHO as “the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically.”

A) Health equity

B) Barrier removal

C) Social injustice

D) Discrimination

E) Social determinants of health

Subject: Chapter 13

Complexity: Easy

7. Examples of health equity interventions and policies include all of the following except:

A) Expanding educational and career opportunities for marginalized people of color

B) Providing opportunities for immigrants to integrate into society without sacrificing their language or cultural identity

C) Maintaining and strengthening the criminal justice system

D) Protecting communities of color against displacement

E) Ensuring access to healthy foods; and creating inviting spaces for physical activity

Subject: Chapter 13

Complexity: Easy

8. Which of the following are broad strategies that can be useful when framing health equity messages?

A) Connecting disparities to specific injustices

B) Naming and identifying privilege

C) Describing how equitable policies benefit all of society

D) All of the above

E) None of the above

Subject: Chapter 13

Complexity: Easy

9. Health education specialists can harness the power of the news media to advance healthy public policy and their effectiveness can be increased by all of the following except:

A) Developing an overall strategy

B) Learning about how the news media operate

C) Developing a message that frames that issue from a public health perspective

D) Understanding how to attract journalist attention

E) Using intimidation to assure their story is covered

Subject: Chapter 13

Complexity: Easy

True or False

1. True or False? Public health practitioners tend to overlook the power of the news media to influence change.

Subject: Chapter 13

Complexity: Easy

2. True or False? Media coverage of the issue will let policymakers realize that no one is paying attention to or cares about their vote or position that will be part of the public debate.

Subject: Chapter 13

Complexity: Easy

3. True or False? Media advocacy, on the other hand, focuses on the “power gap,” viewing health problems as arising from a lack of power to create change in social and physical environments.

Subject: Chapter 13

Complexity: Easy

4. True or False? The Truth Campaign’s use of paid advertising is an example of a powerful media advocacy strategy known as piggybacking, an approach that aims to co-opt the branding techniques used by tobacco, soda, and other industries to market harmful products to young people.

Subject: Chapter 13

Complexity: Easy

5. True or False? Social media should be embedded in a digital strategy, which just like media advocacy in general begins by establishing clear objectives.

Subject: Chapter 13

Complexity: Easy

6. True or False? Although the passage of civil rights legislation in the 1960s ended many legalized forms of discrimination, a large body of evidence shows institutional and structural racism and discrimination continue to harm the health of a great many individuals and communities today.

Subject: Chapter 13

Complexity: Easy

7. True or False? One of the most insignificant challenges in communicating about health equity is the perception that policies aimed at promoting the well-being of specific groups will necessarily detract from the welfare of others.

Subject: Chapter 13

Complexity: Easy

8. True or False? Because the default frame of individualism implies problem solving through self-reliance, it is important for advocates to use language that reinforces values of interdependence and shared responsibility.

Subject: Chapter 13

Complexity: Easy

9. True or False? Social math is the art of making small numbers appear less significant, usually by breaking them down and making a relevant, vivid comparison.

Subject: Chapter 13

Complexity: Easy

Essay

1. What ways can advocates be successful attracting journalists to a story?

Subject: Chapter 13

Complexity: Moderate

2. What does it mean to avoid murky strategy and how can you be successful?

Subject: Chapter 13

Complexity: Moderate