Test Questions & Answers Chapter 4 Measuring The Success Of

Business Driven Technology, 8e (Baltzan)

Chapter 4 Measuring the Success of Strategic Initiatives

1) The chief technology officer (CTO) is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks from hackers and viruses.

2) The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and safeguards against attacks from hackers and viruses.

3) The chief data officer (CDO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

4) The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within a company.

5) The chief data officer (CDO) is responsible for overseeing all uses of MIS and ensuring that MIS strategically aligns with business goals and objectives.

6) The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization's knowledge.

7) Most organizations maintain positions such as chief executive officer (CEO), chief financial officer (CFO), and chief operations officer (COO) at the strategic level.

8) The chief knowledge officer (CKO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

9) The chief data officer (CDO) is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

10) The chief data office (CDO) is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization's information technology.

11) The chief technology officer (CTO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.

12) The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization.

13) The chief intellectual property officer (CIPO) is responsible for collecting, maintaining, and distributing the organization's knowledge.

14) The chief security officer (CSO) is responsible for ensuring the security of MIS systems and developing strategies and MIS safeguards against attacks from hackers and viruses.

15) According to Fast Company magazine, a few executive levels you might see created over the next decade include chief intellectual property officer, chief automation officer, and chief user experience officer.

16) The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skill set.

17) Most CTOs do not possess a well-rounded knowledge of all aspects of MIS, like hardware, software, and telecommunications.

18) Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.

19) Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and competitive salaries.

20) MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.

21) Closing the MIS skills gap by aligning the current workforce with potential future business needs is a simple proposition.

22) In many instances, an MIS job will remain unfilled for an extended period of time when an employer needs to hire someone who has a very specific set of skills. In recruiting lingo, such candidates are referred to as purple turtles.

23) Benchmarks are baseline values the system seeks to attain.

24) Effectiveness MIS metrics include throughput, transaction speed, and system availability.

25) Measuring the amount of website traffic is the best way to determine an organization's success.

26) A project is a temporary activity a company undertakes to create a unique product, service, or result.

27) Metrics are temporary activities a company undertakes to create a unique product, service, or result.

28) Metrics are measurements that evaluate results to determine whether a project is meeting its goals.

29) Efficiency MIS metrics include throughput, speed, and availability.

30) Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

31) Efficiency MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

32) Best practices are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry.

33) Return on investment indicates the earning power of a project.

34) The construction of a new city subway station and the processing of monthly payroll are both considered types of projects as defined in your text.

35) Key performance indicators can focus on external and internal measurements.

36) The proportion of the market that a firm captures is called market share.

37) Measuring the amount of website traffic is the best way to determine a website's success.

38) What do most companies measure to determine the success of their websites?

A) Throughput

B) Speed

C) Traffic

D) Availability

39) Internal rate of return is the rate at which the net present value of an investment equals zero.

40) Abandoned shopping carts, click-through, and page exposures are a few types of website metrics.

41) Back order, customer order promised cycle time, and inventory turns are a few types of supply chain management metrics.

42) The balanced scorecard is a management system that enables organizations to clarify their visions and strategy and translate them into action.

43) CRM metrics include sales metrics, service metrics, and marketing metrics.

44) The balanced scorecard views the organization from seven perspectives.

45) A company cannot manage what it cannot measure.

46) Who is responsible for collecting, maintaining, and distributing company knowledge?

A) Chief knowledge officer (CKO)

B) Chief privacy officer (CPO)

C) Chief technology officer (CTO)

D) Chief information officer (CIO)

47) Who is responsible for ensuring the ethical and legal use of information within a company?

A) Chief knowledge officer (CKO)

B) Chief privacy officer (CPO)

C) Chief technology officer (CTO)

D) Chief information officer (CIO)

48) Who is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of the management information systems?

A) Chief knowledge officer (CKO)

B) Chief privacy officer (CPO)

C) Chief technology officer (CTO)

D) Chief information officer (CIO)

49) Who is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives?

A) Chief knowledge officer (CKO)

B) Chief privacy officer (CPO)

C) Chief technology officer (CTO)

D) Chief information officer (CIO)

50) Who is responsible for ensuring the security of MIS systems and developing strategies and safeguards against attacks by hackers and viruses?

A) Chief knowledge officer (CKO)

B) Chief security office (CSO)

C) Chief technology officer (CTO)

D) Chief information officer (CIO)

51) Jerry Berg works for Smith Electric as a corporate lawyer and part of his duties are to ensure the ethical and legal use of information within the company. Which of the following represents Jerry's role at Smith Electric?

A) Chief knowledge officer (CKO)

B) Chief privacy officer (CPO)

C) Chief technology officer (CTO)

D) Chief information officer (CIO)

52) Elaine Harris is an executive at Walmart where she is responsible for collecting, maintaining, and distributing knowledge for the company. What is Elaine's role at Walmart?

A) Chief knowledge officer (CKO)

B) Chief technology officer (CTO)

C) Chief information officer (CIO)

D) Chief security officer (CSO)

53) What is the primary responsibility of the CTO?

A) Overseeing all uses of MIS.

B) Ensuring the security of business systems.

C) Ensuring speed, accuracy, and reliability of the MIS.

D) Collecting and distributing company information.

54) Jason Cohen is an executive for Conner Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from online viruses and hackers. What is Jason's role within the company?

A) Chief executive officer (CEO)

B) Chief security officer (CSO)

C) Chief procurement officer (CPO)

D) Chief technology officer (CTO)

55) Which role within a company is responsible for overseeing all uses of information technology and ensuring that MIS strategic aligns with business goals and objectives?

A) Chief knowledge officer (CKO)

B) Chief privacy officer (CPO)

C) Chief information officer (CIO)

D) Chief security officer (CSO)

56) Recently, 150 of the Fortune 500 companies added this position to their list of senior executives.

A) Chief technology officer (CTO)

B) Chief data officer (CDO)

C) Chief privacy officer (CPO)

D) Chief knowledge officer (CKO)

57) Who is responsible for ensuring the speed, accuracy, availability, and reliability of the organization's information technology?

A) Chief technology officer (CTO)

B) Chief security officer (CSO)

C) Chief privacy officer (CPO)

D) Chief data officer (CDO)

58) Who is responsible for ensuring the ethical and legal use of information within a company?

A) Chief technology officer (CTO).

B) Chief security officer (CSO).

C) Chief privacy officer (CPO).

D) Chief knowledge officer (CKO).

59) Who is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses?

A) Chief technology officer (CTO).

B) Chief security officer (CSO).

C) Chief privacy officer (CPO).

D) Chief knowledge officer (CKO).

60) Who is responsible for collecting, maintaining, and distributing company knowledge?

A) Chief data officer (CDO).

B) Chief security officer (CSO).

C) Chief privacy officer (CPO).

D) Chief knowledge officer (CKO).

61) Who is responsible for 1) overseeing all uses of MIS and 2) ensuring that MIS strategically aligns with business goals and objectives?

A) Chief information officer (CIO).

B) Chief data officer (CDO).

C) Chief privacy officer (CPO).

D) Chief knowledge officer (CKO).

62) Who is responsible for determining the types of information the enterprise will capture, retain, analyze, and share?

A) Chief information officer (CIO)

B) Chief security officer (CSO)

C) Chief data officer (CDO)

D) Chief knowledge officer (CKO)

63) Which of the following includes the roles and responsibilities of the CTO?

A) Ensuring the speed, accuracy, availability, and reliability of the MIS

B) Ensuring the ethical and legal use of information within a company

C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses

D) Ensuring that MIS strategically aligns with business goals and objectives

64) Which of the following includes the roles and responsibilities of the CIO?

A) Ensuring the speed, accuracy, availability, and reliability of the MIS

B) Ensuring the ethical and legal use of information within a company

C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses

D) Ensuring that MIS strategically aligns with business goals and objectives

65) Which of the following includes the roles and responsibilities of the CPO?

A) Ensuring the speed, accuracy, availability, and reliability of the MIS

B) Ensuring the ethical and legal use of information within a company

C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses

D) Ensuring that MIS strategically aligns with business goals and objectives

66) Which of the following includes the roles and responsibilities of the CSO?

A) Ensuring the speed, accuracy, availability, and reliability of the MIS

B) Ensuring the ethical and legal use of information within a company

C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses

D) Ensuring that MIS strategically aligns with business goals and objectives

67) Which of the following includes the roles and responsibilities of the CDO?

A) Determining the types of information the enterprise will capture, retain, analyze, and share

B) Ensuring the ethical and legal use of information within a company

C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses

D) Ensuring that MIS strategically aligns with business goals and objectives

68) Which of the following includes the roles and responsibilities of the CKO?

A) Determining the types of information the enterprise will capture, retain, analyze, and share

B) Collecting, maintaining, and distributing company knowledge

C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses

D) Ensuring that MIS strategically aligns with business goals and objectives

69) According to Fast Company magazine, which of the following executive levels might we see created over the next decade?

A) Chief intellectual property officer

B) Chief automation officer

C) Chief user experience officer

D) All of these

70) According to Fast Company magazine, chief intellectual property officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

A) Manage and defend intellectual property, copyrights, and patents

B) Determines if a person or business process can be replaced by a robot or software

C) Create the optimal relationship between user and technology

D) Ensure the ethical and legal use of information within an organization

71) According to Fast Company magazine, chief automation officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

A) Manage and defend intellectual property, copyrights, and patents

B) Determines if a person or business process can be replaced by a robot or software

C) Create the optimal relationship between user and technology

D) Ensure the ethical and legal use of information within an organization

72) According to Fast Company magazine, chief user experience officer is a new executive level we might see created over the next decade. Which of the following includes the roles and responsibilities of this officer?

A) Manage and defend intellectual property, copyrights, and patents

B) Determines if a person or business process can be replaced by a robot or software

C) Create the optimal relationship between user and technology

D) Ensure the ethical and legal use of information within an organization

73) Scott Brenner is the CIO of Knight Industries. Which of the following does not describe his primary responsibilities?

A) Manage and defend intellectual property, copyrights, and patents.

B) Oversee all the uses of information technology.

C) Ensure the strategic alignment of MIS with business goals and objectives.

D) Have tremendous insight into the capabilities of MIS.

74) Which of the following is not a broad function of a CIO?

A) Manager

B) Follower

C) Communicator

D) Leader

75) Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?

A) Advocate and communicate the MIS strategy by building and maintaining strong executive relationships

B) Determine the types of information the enterprise will capture, retain, analyze, and share

C) Ensure the efficiency of MIS systems throughout the organization

D) Develop MIS safeguards against attacks from hackers and viruses

76) What is the difference between the CIO and CDO of an organization?

A) The CIO is responsible for the data, regardless of the information system; the CDO is responsible for the information systems through which data is stored and processed.

B) The CIO is responsible for overseeing all uses of information technology; the CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

C) The CIO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization's information technology; the CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share.

D) The CIO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share; the CDO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organization's information technology.

77) What is the difference between existing MIS workplace knowledge and the knowledge required to fulfill business goals and strategies?

A) Off-site training

B) MIS skills gap

C) Social recruiting

D) Information security

78) Which of the following is a common approach to closing an MIS skills gap?

A) Social recruiting

B) Off-site training

C) Mentoring services

D) All of these

79) Which of the following is not a common approach to closing an MIS skills gap?

A) Social recruiting

B) Off-site training

C) Competitive salary

D) Mentoring services

80) In recruiting lingo, what are perfect MIS candidates sometimes called?

A) Turquoise turtles

B) Red rabbits

C) Purple squirrels

D) White unicorns

81) What first-ever national appointment was made by President Barack Obama?

A) National chief security officer

B) National chief privacy officer

C) National chief technology officer

D) All of the choices are correct.

82) Rory Matthews holds an executive position at Martin Industries. He has designed and implemented a system to collect, maintain, and share information across the many departments of Martin Industries. He's also instilled an updating protocol requiring department heads to keep the system up-to-date. Based on this description, what position does Rory hold?

A) Chief information officer (CIO)

B) Chief security officer (CSO)

C) Chief data officer (CDO)

D) Chief knowledge officer (CKO)

83) Tyler Ross holds an executive position at Morgan Enterprises. His role is the newest senior executive position at the organization. He has advised the company on privacy procedures and processes, and has initiated a training program for employees about the privacy policy, customer confidentiality, and data security. Based on this description, what position does Tyler hold at Morgan Enterprises?

A) Chief information officer (CIO)

B) Chief security officer (CSO)

C) Chief data officer (CDO)

D) Chief privacy officer (CPO)

84) Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce's MIS systems. Based on this description, what position does Sara hold?

A) Chief information officer (CIO).

B) Chief technology officer (CTO).

C) Chief data officer (CDO).

D) Chief privacy officer (CPO).

85) Jake Cunningham holds an executive position at SP Corporation. He has an extensive understanding of networks and telecommunications. Jake is aware of the information-technology threats the company faces, and institutes security protocols and safeguards to secure the MIS systems at SP Corporation. Based on this description, what position does Jake hold?

A) Chief security officer (CSO)

B) Chief technology officer (CTO)

C) Chief data officer (CDO)

D) Chief privacy officer (CPO)

86) Phil Morris holds an executive position at The Martin Group. Phil has improved the quality of the data gathered by the organization and has also created a model to decrease the cost of managing data while increasing the value of the data gathered. Based on this description, what position does Phil hold at The Martin Group?

A) Chief security officer (CSO)

B) Chief technology officer (CTO)

C) Chief data officer (CDO)

D) Chief privacy officer (CPO)

87) CSFs and KPIs are two core metrics used to evaluate results and measure the progress of a project for a business. Which of the below represents the acronyms for CSF and KPI?

A) Continual success factors and key performance indicators

B) Critical success factors and key project ideas

C) Customer success findings and key project ideas

D) Critical success factors and key performance indicators

88) What are measurements that evaluate results to determine whether a project is meeting its goals?

A) Models

B) Metrics

C) Benchmarks

D) Genetic algorithms

89) What are the crucial steps companies perform to achieve their goals and objectives and implement their strategies?

A) Critical success factors

B) Crucial success factors

C) Key performance indicators

D) Key performance factors

90) Which of the below is an example of a critical success factor?

A) Increase in customer satisfaction

B) Increase in number of new customers

C) Increase in number of new products

D) Decrease in percentage of employee turnover

91) Which of the below statements is accurate?

A) Key performance indicators can have no more than four critical success factors.

B) Critical success factors can have no more than four key performance indicators.

C) Key performance indicators can have several critical success factors.

D) Critical success factors can have several key performance indicators.

92) Key performance indicators are the metrics a company uses to evaluate progress toward critical success factors. Which of the following represents a key performance indicator?

A) High-quality products

B) Reduction in product costs

C) Percentage of help desk calls answered in the first minute

D) Hiring of the best business professionals

93) CSFs and KPIs are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?

A) CSFs are business strategy elements whereas KPIs measure the progress of the CSFs.

B) CSFs build the business environment whereas KPIs explain how to build the CSFs.

C) KPIs are used first whereas CSFs are applied after.

D) KPIs promote employees on their performance whereas CSFs demote employees based on their performance level.

94) Market share measures a firm's external performance relative to that of its competitors. Which of the following represents how a firm measures market share?

A) Multiplying the firm's sales by the industries total sales

B) Dividing the firm's sales by the total market sales for the entire industry

C) Subtracting your competitors' sales from your total sales

D) Subtracting the industry's total sales from the firm's total sales

95) Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year's numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Chelsea Lee's current market share?

A) 1%

B) 10%

C) 18%

D) 20%

96) Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Chelsea Lee's division meet to ensure they have 10 percent of the market by the end of the year?

A) $1 million

B) $2 million

C) $5 million

D) $10 million

97) What type of measurement is using market share as a KPI?

A) Fuzzy logic measurement

B) External measurement

C) Neural network measurement

D) Internal measurement

98) Which of the below represents an internal KPI that indicates the earning power of a project?

A) Market share

B) Return on intelligent

C) Sensitivity analysis

D) Return on investment

99) Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?

A) Marketing campaign ROI

B) Marketing campaign percentage of fans purchasing Sports Illustrated magazine

C) Marketing campaign advertiser revenue sales

D) Marketing campaign market share

100) What could a manager use to measure the success of an MIS project?

A) Effectiveness MIS metrics, efficiency MIS metrics

B) Effectiveness MIS metrics, expert MIS metrics

C) Expert MIS metrics, executive MIS metrics

D) All of these

101) What type of metrics measure throughput, transaction speed, and system availability?

A) Efficiency MIS metrics

B) Effectiveness MIS metrics

C) ROI

D) Benchmarks

102) What types of metrics measure customer satisfaction?

A) Efficiency MIS metrics

B) Effectiveness MIS metrics

C) Both efficiency and effectiveness MIS metrics

D) Both ROI and market share

103) According to Peter Drucker, what are managers who do things right addressing?

A) Efficiency

B) Effectiveness

C) Both efficiency and effectiveness

D) Customer satisfaction only

104) According to Peter Drucker, what are managers who do the right things addressing?

A) Efficiency

B) Effectiveness

C) Both efficiency and effectiveness

D) Customer satisfaction only

105) Which of the following is a type of effectiveness MIS metric?

A) Transaction speed

B) System availability

C) Usability

D) Throughput

106) Which term is used to describe the ease with which people perform transactions and/or find information?

A) Usability

B) Customer satisfaction

C) Financial

D) Conversion rates

107) What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?

A) Usability

B) Customer satisfaction

C) Financial

D) Conversion rates

108) What would a company like eBay or Amazon be constantly benchmarking?

A) MIS efficiency

B) MIS effectiveness

C) MIS efficiency and MIS effectiveness

D) Usability metrics only

109) When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?

A) Upper right-hand corner

B) Lower right-hand corner

C) Upper left-hand corner

D) Lower left-hand corner

110) Which of the following would efficiency MIS metrics measure?

A) Response time

B) System availability

C) Transaction speed

D) All of these

111) Which of the following are the four common types of effectiveness MIS metrics?

A) Unstructured decisions, customer satisfaction, conversion rates, financial

B) Usability, customer service, conversion rates, fiscal year revenue

C) Usability, customer satisfaction, conversion rates, financial

D) Usability, customer satisfaction, conversion rates, affordability

112) Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?

A) Customer satisfaction metrics

B) Efficiency metrics

C) Effectiveness metrics

D) Benchmarking metrics

113) Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.

A) Understanding how successful a firm is at achieving its goals and objectives

B) Analyzing if a firm is doing the right things

C) Setting the right goals and ensuring they are accomplished

D) All of these

114) Which of the following describes the efficiency MIS metric of throughput?

A) The number of hours a system is available for users

B) The time it takes to respond to user interactions such as a mouse click

C) The amount of information that can travel through a system at any point in time

D) The ease with which people perform transactions and/or find information

115) Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?

A) Customer satisfaction

B) Usability

C) Conversion rates

D) Financial

116) What does usability effectiveness MIS metric measure?

A) The ease with which people perform transactions and find information

B) The number of customers an organization "touches" for the first time and persuades to purchase its products or services

C) The amount of time a system takes to perform a transaction

D) The number of hours a system is available for users

117) A common mistake that many managers tend to make is focusing on only one type of metric because they are easier to measure. Which type of metric do they focus on?

A) Effectiveness MIS metric

B) Efficiency MIS metric

C) Endurance MIS metric

D) Product sales metric

118) When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?

A) With high efficiency

B) The upper right-hand corner of the interrelationship graph

C) With high effectiveness

D) All of these

119) What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?

A) Benchmarking

B) Bottlenecking

C) Consolidation

D) Cycle time

120) Which of the following is not a role of a benchmark?

A) Benchmarks help assess how an MIS project performs over time

B) When measured against MIS projects, benchmarks can provide feedback so managers can control the system

C) Benchmarks help to establish baseline values the system seeks to attain

D) Benchmarks perform all of these

121) As a manager for your company some of your responsibilities include measuring metrics and overseeing company strategies. You observe some critical success factors and see large increases in productivity. What would you suspect would be the primary reason for the large increases in productivity?

A) Decreases in effectiveness

B) Increases in effectiveness

C) Increases in executive roles

D) Decreases in efficiency

122) What are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?

A) ROI

B) Metrics

C) Best practices

D) KPI

123) What do most companies measure to determine the success of their websites?

A) Throughput

B) Speed

C) Traffic

D) Availability

124) What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?

A) Click-through

B) Cookie

C) Banner ad

D) Interactivity

125) Which of the following is a type of metric based on website data?

A) Number of visits to a website

B) Number of abandoned registrations

C) Number of abandoned shopping carts

D) All of these

126) Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

A) Visitor metric

B) Exposure metric

C) Visit metric

D) Hit metric

127) Which of the following is not a typical CRM metric?

A) Sales metrics

B) Service metrics

C) Marketing metrics

D) Inventory metrics

128) Which of the following is a type of SCM metric?

A) Customer order promised cycle time

B) Customer order actual cycle time

C) Inventory replenishment cycle time

D) All of these

129) What type of metrics includes number of prospective customers, number of new customers, and number of retained customers?

A) CRM metrics

B) SCM metrics

C) BPR metrics

D) ERP metrics

130) What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign?

A) CRM metrics

B) SCM metrics

C) BPR metrics

D) ERP metrics

131) What type of metrics includes back orders, customer order promised cycle time, and customer order actual cycle time?

A) CRM metrics

B) SCM metrics

C) BPR metrics

D) ERP metrics

132) What is a management system, in addition to a measurement system, that enables organizations to clarify their vision and strategy and translate them into action?

A) The balanced cycle time

B) Porter's five forces

C) Porter's three generic strategies

D) The balanced scorecard

133) The balanced scorecard views the organization from four perspectives, and users should develop metrics, collect data, and analyze their business relative to each of these perspectives. Which of the following is not one of the four perspectives in the balanced scorecard?

A) The leading perspective

B) The internal business process perspective

C) The customer perspective

D) The financial perspective

134) There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked and analyzed at any given management level. What is the rule?

A) Best practice is to track and analyze no more than two (plus or minus two) metrics.

B) Best practice is to track and analyze no more than five (plus or minus two) metrics.

C) Best practice is to track and analyze no more than seven (plus or minus two) metrics.

D) None of these, as it depends on the type of industry.

135) What do most companies measure to determine the success of their websites?

A) Throughput

B) Speed

C) Traffic

D) Availability

136) Define the 6 primary MIS-related strategic positions in an organization along with their associated responsibilities.

137) List and describe the four common IT-related strategic positions.

138) Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

139) Define the relationship between benchmarks and benchmarking.

140) Explain the interrelationships of efficiency and effectiveness IT metrics.

141) Describe how an organization should determine the efficiency and effectiveness of its website.

142) Describe and identify visitor, exposure, visit, and hit website metrics.