Test Questions & Answers Ch.10 Graphic Design 12th Edition

Living with Art, 12e (Getlein)

Chapter 10 Graphic Design

1) What celebrated nineteenth-century artist created posters for the cabarets and dance halls of Paris?

A) Henri de Toulouse-Lautrec

B) Johannes Gutenberg

C) Shepard Fairey

D) Albrecht Dürer

2) What invention made it possible to devise a notice that could be reproduced in large numbers and distributed widely?

A) Typography 

B) Lithography

C) Computer

D) Printing press

3) ________, such as directional arrows, convey information and embody ideas.

A) Typefaces

B) Logotypes

C) Layouts

D) Symbols

4) What does the rainbow symbolize on the LGBT flag? 

A) Persecution of homosexuals throughout history

B) Inclusion and acceptance

C) Patriotism

D) Artificial nature of consumer culture

5) Identify the two developments that created graphic design, as we know it today.

A) The discovery of the Rosetta Stone and the invention of the camera obscura

B) Motion pictures and television

C) The printing press and the Industrial Revolution

D) The discovery of the Rosetta Stone and the printing press

6) Identify the developments that created graphic design, as we know it today.

A) Printing press

B) Industrial Revolution

C) Logos

D) Gutenberg's Bible

E) Film and television

F) Wordmark

7) When the name of a company, institution, or product is given a distinctive graphic treatment, it is known as a ________.

A) logotype

B) typeface

C) poster

D) screenprint

8) A ________ is often the first and key element in creating a complete corporate identity.

A) layout

B) logo

C) composite

D) title

9) What are some elements of J. Howard Miller's We Can Do It! poster that speak to its design?

A) Sans serif typeface

B) Gestalt principles

C) Motion

D) Interactivity

10) What term is used to describe how text and images appear on a page?

A) Lithograph

B) Logotype

C) Layout

D) Processing

11) How is Cassidy Curtis's Graffiti Archaeology organized, in order to effectively display its subject?

A) Artist and style

B) Location and style

C) Style and time

D) Location and time

12) What message was conveyed in Shepard Fairey's immensely popular poster that became the unofficial symbol of Barak Obama's presidential campaign?

A) Hope

B) Obey

C) Ideal Power

D) Create

13) In typography, what are the short cross-lines that end the principal strokes of individual letters?

A) Serifs

B) Wordmarks

C) Signs

D) Logotypes

14) In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.

A) Paul Rand

B) Henri de Toulouse-Lautrec

C) J. Howard Miller

D) Albrecht Dürer

15) What aspect of media design has been introduced by the digital revolution?

A) Colors

B) Interactivity

C) Lithography

D) Gestalt principles

16) What artist often blurred the line between commercial design and fine art?

A) Harvey Milk

B) Paul Rand

C) Andy Warhol

D) Johannes Gutenberg

17) Alexsandr Rodchenko worked in the ________ style, his works marked by abstraction and geometric shapes that emphasized the formal elements of line, color, and texture.

A) commercial

B) wordmark 

C) graffiti 

D) constructivist

18) Explain the reasons why the invention of the printing press and the Industrial Revolution were so important in the development of graphic design.

19) Consider Dürer's interest in designing and experimenting with the proportions of typefaces. Then, discuss the role of type as one of the graphic designer's tools in reflecting attitudes and concepts. 

20) Review some of the advertising images in this chapter and consider how their designers have used the elements and principles of art. Then discuss how the advertising designer can also use some of the tools and techniques of graphic design to have products noticed. What differences seem to exist in the production of a work of "fine" art and a work of graphic design?

21) Find an example of a well-designed website on the Internet and then an example of a poorly designed website. Define what is effective about the well-designed site and discuss how the poorly designed site might be improved.

22) Discuss the role emerging technologies have played in the development and advancement of graphic design and illustration.

23) Consider Toulouse-Lautrec's La Goulue at the Moulin Rouge. Identify the time period and printing technique used to create this poster. Then discuss the artist's purpose for creating the poster and significant influences on the artist's style.

24) How does Ester Hernandez use graphic design in her work, Sun Mad? Discuss how this work illustrates differences between the fields of graphic design and fine art. 

25) Identify several characteristics that are common in the work of Shepard Fairey. How does Fairey use the elements of design to create works that blend art and design? Be sure to discuss a work of his in your response.

26) Discuss the principles at work in the interactive website Graffiti Archaeology. How does data help to create the design of the website?