Test Bank Building a Health Communication Framework Ch5

Chapter: Chapter 05 - Quiz

Multiple Choice

1. When used appropriately, health communication interventions can influence which of the following factors?

A) Attitudes

B) Perceptions

C) Awareness

D) Social norms

E) All of the above

Subject: Chapter 5

Complexity: Easy

2. A multicomponent approach is most useful in finding answers to public health issues. Therefore, health education specialists can use health communication interventions to support a variety of other methods presented in this text except which of the following:

A) Legislative advocacy

B) Coercion and manipulative media tactics

C) Media advocacy

D) Media tools

E) Building and sustaining coalitions

Subject: Chapter 5

Complexity: Easy

3. __________________ is research to identify consumer needs and orientations and in the communication analysis stage to focus on specific audiences, evaluate audience message behaviors, field test messages to guide message conceptualization and development, and identify communication channels with high audience reach, specificity, and influence.

A) Formative evaluation

B) Process evaluation

C) Summative evaluation

D) Research and type evaluation

E) None of the above

Subject: Chapter 5

Complexity: Easy

4. Effective health communication campaigns often employ a wide range of message strategies and communication channels, including all except:

A) Support groups

B) Lectures

C) Carrier pigeons

D) Billboards

E) Public service announcements

Subject: Chapter 5

Complexity: Easy

5. The third stage of the Strategic Health Communication Campaign Model examines what three critical communication issues in designing health promotion campaigns?

A) Message, audience, speed of communication

B) Audience segmentation, formative research, channel analysis and selection

C) Priority audience, segmentation, community connections

D) Price, Placement, and prompting

E) None of the above

Subject: Chapter 5

Complexity: Easy

6. ___________________ is conducted to identify the priority audiences’ unique information needs, cultural characteristics, communication preferences and competencies, and any social/environmental factors that can either support or inhibit campaign implementation and success.

A) Audience segmentation

B) Priority audience

C) Audience analysis

D) Market analysis

E) Priority population

Subject: Chapter 5

Complexity: Easy

7. The textbook indicates that the Great American Smokeout (GAS) website provides which social media tools and technologies to communicate the no smoking message?

A) Quit for Life mobile app

B) Cover images for Facebook and Twitter accounts

C) Mobile apps that identify lowest cigarette prices in the area

D) Options for telephone counseling

E) A, B, and D

Subject: Chapter 5

Complexity: Easy

8. Four characteristics should be considered when designing a message: ______________ is the characteristic that relates to the audience such as attitudes, knowledge, values, behavioral intentions, behaviors, literacy level, race or ethnicity, psychological disposition, experience with recommended actions, skills, perceived susceptibility to and severity of health problems, readiness to change, concerns about approval of others, life goals, and self-standards.

A) Internal factors

B) External factors

C) Quality

D) Source

E) None of the above

Subject: Chapter 5

Complexity: Easy

True or False

1. True or False? Unfortunately, health communication efforts have been proven ineffective at influencing relevant health behaviors and health outcomes because they draw on social psychology, health education, communication studies, digital information systems, and marketing to develop and deliver influential health promotion and prevention messages that appeal to unique audience capabilities and orientations.

Subject: Chapter 5

Complexity: Easy

2. True or False? Experts in health communication confirm the need to define health communication as a systematic and strategic process.³ This means that the mere presentation of health information or data does not equal effective communication.

Subject: Chapter 5

Complexity: Easy

3. True or False? Health communication campaigns involve a broad set of communication strategies and activities that health education specialists engage in to disseminate relevant and persuasive health information to groups of people who need such information to help them lead healthy lives.

Subject: Chapter 5

Complexity: Easy

4. True or False? The Everyone’s a Champion Communication Model, developed by Maibach, Kreps, and Bonaguro, is a synthesis of models, principles, and theories that have been presented over the last 20 years and represents the best of health communication’s collective thoughts.

Subject: Chapter 5

Complexity: Easy

5. True or False? The planning stage of the Strategic Health Communication Campaign Model addresses two major issues: setting clear and realistic campaign objectives; and establishing a clear consumer orientation to ensure the campaign reflects the priority audience’s specific concerns and cultural perspectives.

Subject: Chapter 5

Complexity: Easy

6. True or False? Using the audience perspectives obtained through formative research, the health communication process focuses on identifying the messages, settings, channels, and methods that will compose the intervention strategy.

Subject: Chapter 5

Complexity: Easy

7. True or False? Campaign planners identify appropriate intervention strategies (education, policy, health services, engineering, community mobilization) needed to intensify or increase the health problem.

Subject: Chapter 5

Complexity: Easy

8. True or False? There are several journals dedicated to health communication (Journal of Health Communication, Health Communication, Journal of Communication in Health Care, Health Communication Science Digest, International Journal of Communication and Health, Frontiers in Communication: Health Communication, and Journal of Medical Internet Research).

Subject: Chapter 5

Complexity: Easy

9. True or False? The One and Only One campaign is an example of health communication as a primary strategy.

Subject: Chapter 5

Complexity: Easy

10. Health communication is always used as an independent strategy to address a public health need.

Subject: Chapter 5

Complexity: Easy

Essay

1. Provide a brief write up about the Prescription Drug Disposal program.

Subject: Chapter 5

Complexity: Moderate

2. What are the most common barriers encountered in implementing the health communication process and why are they often overlooked?

Subject: Chapter 5

Complexity: Moderate