Test Bank Answers Know Your Audience Filak Ch.1 - Complete Test Bank Dynamics of Media Writing 3e with Answers by Vincent F. Filak. DOCX document preview.
Chapter 1: Know Your Audience
Test Bank
Multiple Choice
1. Who do media outlets serve?
A. the audience
B. the government
C. the editor/producer
D. society
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
2. Selective exposure means audience members will ______.
A. remember the kinds of information they like
B. gravitate to topics they know and writers they like
C. get their information from the internet
D. get their information from friends
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
3. What is the goal for today’s media professionals, regardless of the specialty they practice?
A. to include as many facts as they can in their stories
B. to include as many quotes as they can in their stories
C. to learn as much as possible about the people they serve and put forth content that targets those people specifically
D. to learn as little as they can about their audience because it is more important to put their attention into reporting
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
4. Before you can meet the needs of your audience, you need to define your ______.
A. sources
B. quotes
C. facts
D. audience
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Application
Answer Location: How to Define an Audience
Difficulty Level: Medium
5. In years past, reporters viewed audience segmentation as ______.
A. unnecessary
B. valuable
C. indispensable
D. redundant
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Application
Answer Location: Demographic Information
Difficulty Level: Medium
6. Demographics commonly include ______.
A. area placement
B. age, gender, race, education, and relationship status
C. personality traits
D. interests and attitudes
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Demographic Information
Difficulty Level: Medium
7. Microtargeting posts target people based on ______.
A. generalities
B. geographic area alone
C. specific interests
D. income levels
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Demographic Information
Difficulty Level: Medium
8. People relate well to events that happen ______.
A. far from them
B. in large cities
C. near them
D. in small towns
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: Geographic Information
Difficulty Level: Easy
9. Psychographics allow media professionals to examine an audience based on ______.
A. location
B. gender
C. religion
D. personal values, interests, and attitudes
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Psychographic Information
Difficulty Level: Medium
10. One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______ of the audience.
A. personification
B. unification
C. probability
D. possibility
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Application
Answer Location: Psychographic Information
Difficulty Level: Medium
11. Don’t write for yourself. Write for ______.
A. your editor/producer
B. your readers
C. your publisher
D. society at large
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Application
Answer Location: What Do My Readers Want From Me?
Difficulty Level: Medium
12. ______ should factor into how you write and how you transmit your content.
A. How your readers want to get their information
B. How far your readers traveled
C. How much your readers paid
D. How often your readers access news
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Application
Answer Location: How Do My Readers Want the Information?
Difficulty Level: Medium
13. Platform refers to ______.
A. the height of a computer monitor
B. politics
C. the way text appears on a cell phone
D. paper, television, desktop, and mobile
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Knowledge
Answer Location: How Do My Readers Want the Information?
Difficulty Level: Easy
14. What are some examples of an outlet?
A. New York Post, Vogue magazine, and ESPN.com
B. a newsstand
C. a grocery store
D. a TV station
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Knowledge
Answer Location: How Do My Readers Want the Information?
Difficulty Level: Easy
15. In some cases, audience characteristics ______.
A. are nonexistent
B. remain constant over time, but the members of that audience will change
C. disappear over time
D. melt into one over time
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Knowledge
Answer Location: Does the Audience Change Over Time?
Difficulty Level: Easy
16. The more important the person, ______.
A. the less likely people will pay attention
B. the more likely people will ignore it
C. the more likely people will pay attention
D. the less likely people will understand
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Knowledge
Answer Location: Fame
Difficulty Level: Easy
17. To remember the interest elements, you can use the mnemonic ______.
A. NICHE
B. VEESP
C. NARAL
D. FOCII
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Knowledge
Answer Location: Fame
Difficulty Level: Easy
18. A president is an example of a person who is ______.
A. famous for an extended period of time
B. famous for a short period of time
C. not famous
D. famous only if they are popular
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Comprehension
Answer Location: Fame
Difficulty Level: Medium
19. Which interest element explains the novelty of firsts, lasts, and “onlys?”
A. fame
B. oddity
C. conflict
D. immediacy
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Application
Answer Location: Oddity
Difficulty Level: Medium
20. Anytime two or more individuals or groups seek a mutually exclusive goal, ______ will arise.
A. compassion
B. confusion
C. conflict
D. comprehension
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Application
Answer Location: Conflict
Difficulty Level: Medium
21. Sporting events, where teams attempt to exert dominance over each other, are an example of ______.
A. focus
B. fame
C. oddity
D. conflict
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Application
Answer Location: Conflict
Difficulty Level: Medium
22. “News of the Weird” is an example of ______.
A. oddity
B. obscenity
C. altruism
D. conflict
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Application
Answer Location: Oddity
Difficulty Level: Medium
23. Immediacy means ______.
A. news is reported as soon as it occurs
B. people want to know what is happening around them at any given point in time, and they want to know before anyone else does
C. stories are published and distributed as quickly as possible
D. people forget what they have read quickly
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Knowledge
Answer Location: Immediacy
Difficulty Level: Easy
24. Breaking news is an example of ______.
A. fame
B. oddity
C. immediacy
D. conflict
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Knowledge
Answer Location: Immediacy
Difficulty Level: Easy
25. As immediacy remains an important interest element, digital platforms and mobile devices will ______.
A. see their value decrease over time
B. see their value stay the same over time
C. quickly become obsolete
D. see their value increase exponentially
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Knowledge
Answer Location: Immediacy
Difficulty Level: Easy
26. ______ helps you explain how the information you put forth will directly affect the readers.
A. Immediacy
B. Oddity
C. Conflict
D. Impact
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Comprehension
Answer Location: Impact
Difficulty Level: Medium
True/False
1. Media outlets today have many different purposes.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
2. Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Introduction
Difficulty Level: Medium
3. The goal for today’s media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: Introduction
Difficulty Level: Easy
4. Before you create effective content, you need to define your audience.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: How to Define an Audience
Difficulty Level: Easy
5. The most basic way to define an audience is through lifestyle.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: Demographic Information
Difficulty Level: Easy
6. Demographics commonly include age, gender, race, education, and relationship status.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: Demographic Information
Difficulty Level: Easy
7. Microtargeting posts called “demolisticles” target people based on specific interests.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: Demographic Information
Difficulty Level: Easy
8. Microtargeting has not become a huge factor in political campaigns over the past decade.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Knowledge
Answer Location: Demographic Information
Difficulty Level: Easy
9. People relate well to events that happen near them.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Geographic Information
Difficulty Level: Medium
10. Area placement doesn’t mean much to advertisers and event organizers.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Geographic Information
Difficulty Level: Medium
11. Psychographics allow media professionals to examine an audience based on religion.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Psychographic Information
Difficulty Level: Medium
12. One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Psychographic Information
Difficulty Level: Medium
13. In some cases, your interests and your audience members’ interests will intertwine, when you operate in a niche area.
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Comprehension
Answer Location: What Do My Readers Want From Me?
Difficulty Level: Medium
14. How much your readers paid should factor into how you write and how you transmit your content.
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Comprehension
Answer Location: How Do My Readers Want the Information?
Difficulty Level: Medium
15. Advertising copy often has a clear action statement.
Learning Objective: 1-4: Identify key needs of audience members and explain how to meet those needs through your writing.
Cognitive Domain: Knowledge
Answer Location: Key Need: Action
Difficulty Level: Easy
Short Answer
1. How can you define your audience?
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Demographic Information, Geographic Information and Psychographic Information
Difficulty Level: Medium
2. How has microtargeting become a huge factor in political campaigns over the past decade?
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Demographic Information
Difficulty Level: Medium
3. What are the key points to remember about how to serve your readers?
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Comprehension
Answer Location: What Do My Readers Want From Me? How Do My Readers Want the Information? Does the Audience Change Over Time?
Difficulty Level: Medium
4. What interest elements can you use to attract an audience?
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Comprehension
Answer Location: What Do My Readers Want From Me?
Difficulty Level: Medium
5. What are three key needs of audience members?
Learning Objective: 1-4: Identify key needs of audience members and explain how to meet those needs through your writing.
Cognitive Domain: Comprehension
Answer Location: What Audiences Need to Know and How to Make Them Care
Difficulty Level: Medium
Essay
1. List and explain some ways to define an audience.
Learning Objective: 1-1: Define an audience based on several characteristics, including demographic information, psychographic information and geography.
Cognitive Domain: Comprehension
Answer Location: Demographic Information, Geographic Information and Psychographic Information
Difficulty Level: Medium
2. What are some key questions to ask in serving your readers?
Learning Objective: 1-2: Understand what readers want from you as a media professional, how you should deliver it to them and ways in which audiences change over time.
Cognitive Domain: Comprehension
Answer Location: Key Questions to Ask in Serving Your Readers
Difficulty Level: Medium
3. What attracts an audience?
Learning Objective: 1-3: Discuss the key interest elements that attract most readers, including fame, oddity, conflict, immediacy and impact.
Cognitive Domain: Comprehension
Answer Location: What Attracts an Audience?
Difficulty Level: Medium
4. What do audiences need to know?
Learning Objective: 1-4: Identify key needs of audience members and explain how to meet those needs through your writing.
Cognitive Domain: Comprehension
Answer Location: What Audiences Need to Know and How to Make Them Care
Difficulty Level: Medium
5. How can you propose options for your audience?
Learning Objective: 1-4: Identify key needs of audience members and explain how to meet those needs through your writing.
Cognitive Domain: Application
Answer Location: What Audiences Need to Know and How to Make Them Care
Difficulty Level: Medium
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Complete Test Bank Dynamics of Media Writing 3e with Answers
By Vincent F. Filak