- Place Channels, Supply Chains, | Test Bank + Answers Ch.12

Chapter 12 - Place: channels, supply chains, and retailing

Test Bank

Type: multiple choice question

Title: Chapter 12 Question 01

01) Online retailers have a strategic interest in the __________ of an online shopping transaction.

a. brand value

b. customer value

c. net promotion value

d. basket value

Type: multiple choice question

Title: Chapter 12 Question 02

02) _____________refers to the number and dispersion of outlets an end user can use to buy a particular offering and is sometimes referred to as channel coverage.

a. Control.

b. Channel intensity.

c. Economics.

d. Intensity.

Type: multiple choice question

Title: Chapter 12 Question 03

03) This means achieving the optimum distribution costs without losing decision-making authority over the product offering and the way it is marketed and supported.

a. Coverage.

b. Control.

c. Economics.

d. Intensity.

Type: multiple choice question

Title: Chapter 12 Question 04

04) Which type of shop offers a range of grocery and household items that cater for last-minute purchase needs of consumers?

a. Convenience stores.

b. Department stores.

c. Category killer stores.

d. Limited line retailers.

Type: multiple choice question

Title: Chapter 12 Question 05

05) Retailing activities resulting in transactions that occur away from a fixed store location are referred to as:______

a. Non-store retailers

b. Supermarkets.

c. Convenience stores.

d. Department stores.

Type: multiple choice question

Title: Chapter 12 Question 06

06) _______are Internet-based organizations, such as Google and Pricerunner, designed to provide information to channel members, including end users.

a. Merchandise.

b. Distribution.

c. Retailing.

d. Infomediaries

Type: multiple choice question

Title: Chapter 12 Question 07

07) Emerald-library.com, ABI-Inform, and ScienceDirect are electronic databases accessible through the web that store a vast array of documents electronically to facilitate customers’ search for information. These are examples of:_____________

a. storage warehouses

b. electronic warehousing systems

c. retailing

d. advergaming

Type: multiple choice question

Title: Chapter 12 Question 08

08) Electronic kiosk is one form of:_______________

a. non-store retailing

b. discount retailers

c. limited line retailers

d. supermarket

Type: multiple choice question

Title: Chapter 12 Question 09

09) ___________________ offer value through services associated with selling inventory, credit, and aftersales service. Often used in B2B markets, they can also be found dealing directly with consumers.

a. Franchises

b. Merchants

c. Distributors

d. Retailers

Type: multiple choice question

Title: Chapter 12 Question 10

10) Specialization allows intermediaries provide several utility-based benefits. Which of the following is NOT one of the utility-based benefits?

a. Distribution utility.

b. place utility .

c. time utility .

d. information utility .

Type: true-false

Title: Chapter 12 Question 11

11) Agents or brokers act as a principal intermediary between the seller of an offering and buyers, bringing them together, without taking ownership of the offering.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 12

12) Channel conflict occurs when one channel member perceives another channel member to be acting in a way that helps the first member to achieve its distribution activities.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 13

13) Exclusive distribution involves placing an offering in as many outlets or locations as possible. It is used most commonly for offerings that consumers are unlikely to search for and which they purchase on the basis of convenience or impulse, such as magazines, soft drinks, or confectionery.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 14

14) Department stores are large-scale retailing institutions that have a very broad and deep product assortment (both hard and soft goods).

a. True

b. False

Type: true-false

Title: Chapter 12 Question 15

15) Disintermediation concerns a reduction in the number or strength of intermediaries required in a marketing channel.

a. False

b. True

Type: true-false

Title: Chapter 12 Question 16

16) Direct selling is the type of retailing that is defined as the personal contact between a sales person and a consumer away from the retailing environment.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 17

17) Grey marketing is the authorized sale of new, branded products diverted from unauthorized distribution channels.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 18

18) Marketing channels enable different types of uncertainty to be decreased in several ways by dividing tasks between three types of actors: manufacturers, intermediaries, and end-users.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 19

19) Time utility is when goods are available immediately from the intermediary’s stocks, thus ownership passes to the purchaser.

a. True

b. False

Type: true-false

Title: Chapter 12 Question 20

20) Selective distribution occurs when a limited number of outlets are used.

a. True

b. False

Type: multiple choice

Title: Chapter 12 Question 21

21) ______________ store goods for moderate to long periods (they have a long shelf-life).

a. Supermarkets

Feedback: Incorrect. Storage warehouses store goods for moderate to long periods (they have a long shelf-life), whereas distribution centres are designed to move goods, rather than just store them

A-head reference: Retailing

b. Storage warehouses

Feedback: Correct. Storage warehouses store goods for moderate to long periods (they have a long shelf-life), whereas distribution centres are designed to move goods, rather than just store them

A-head reference: Retailing

c. Distribution centres

Feedback: Incorrect. Storage warehouses store goods for moderate to long periods (they have a long shelf-life), whereas distribution centres are designed to move goods, rather than just store them

A-head reference: Retailing

d. Department stores

Feedback: Incorrect. Storage warehouses store goods for moderate to long periods (they have a long shelf-life), whereas distribution centres are designed to move goods, rather than just store them

A-head reference: Retailing

Type: multiple choice question

Title: Chapter 12 Question 22

22) Which of the following is Not one of the conflict resolution strategy?

a. Accommodation.

b. Compromise.

c. Cooperation.

d. Reconciliation.

Type: multiple choice question

Title: Chapter 12 Question 23

23) Supply chain management (SCM) embraces four main activities. Which of the following is NOT one of the activities?

a. Customer services

b. Transportation

c. Fulfilment

d. Stock management

Type: multiple choice question

Title: Chapter 12 Question 24

24) What channel structure is it where the product goes directly from the producer to the final customer?

a. Hybrid

b. Direct

c. Indirect

d. None of the above

Type: multiple choice question

Title: Chapter 12 Question 25

25) When managing distribution channels, we need to consider a variety of factors to ensure that the channel suits the organization’s objectives. Three broad elements need to be considered:

a. economics, coverage, and control

b. economics, network and coverage

c. coverage, network and control

d. economics, convenience and control

Type: multiple choice question

Title: Chapter 12 Question 26

26) Breaking down homogenous supply into smaller and smaller quantities, often referred to as __________(e.g., the retailer buys large quantities of potatoes from a wholesaler, but the consumer can by as many (or few) as they need)

a. breaking bulk.

b. assorting.

c. accumulation.

d. Sorting out.

Type: multiple choice question

Title: Chapter 12 Question 27

27) Harrison and van Hoek (2002) identifies five ways in which a supply chain can create a sustainable competitive advantage. Which of the following is NOT one of the ways?

a. Customer services.

b. Quality.

c. Speed.

d. Dependability.

Type: multiple choice question

Title: Chapter 12 Question 28

28) __________processes denotes activities that enable a firm to meet customer requests while maximizing its profitability.

a. Customer services

b. Transportation

c. Order Fulfilment

d. Stock management