Mediated Communication And Its Kin Chapter.1 Exam Questions

Chapter 01 Mediated Communication and Its Kin

Type: multiple choice question

Title: Chapter 1 Question 1

1) Tom and Alex are having a conversation over text message, what type of communication is this?

a. Interpersonal communication

b. Mediated communication

c. Mass communication

d. None of the above

Type: multiple choice question

Title: Chapter 1 Question 2

2) According to Schramm, communication always requires at least three elements. Which of the following is NOT one of these elements?

a. The source

b. An Individual

c. The message

d. The destination

Type: multiple choice question

Title: Chapter 1 Question 3

3) Consider the follow conversation:

Erin’s mom: “Do you need a ride to the doctor’s office today?”

Erin: “No. I can drive myself. Do you need me to go to the store after?”

Erin’s mom: “Yes, we need something for dinner.”

What type of communication best describes this conversation?

a. Noninteractive

b. Reactive

c. Interactive

d. None of the above

Type: multiple choice question

Title: Chapter 1 Question 4

4) What is one of the main differences between Lasswell’s and Schramm’s models of communication?

a. Schramm’s model emphasizes organizational and group factors

b. Lasswell’s model emphasizes that the audience of mass communication messages have little contact with each other

c. Schramm’s model focuses on specific message content and effects

d. All of the above are differences between the two models

Type: true or false

Title: Chapter 1 Question 5

5) Maletzke defined mass communication as two-way communication

a. True

b. False

Type: multiple choice question

Title: Chapter 1 Question 6

6) Which of the following is NOT one of the functions of mass communication

a. Surveillance of the environment

b. Cultural transmission

c. Entertainment

d. All of the above are functions of mass communication

e. None of the above are functions of mass communication

Type: multiple choice question

Title: Chapter 1 Question 7

7) What is the definition of a manifest function?

a. Purposefully pursuing certain outcomes of mass communication

b. Certain outcomes of mass communication that are not intentionally pursued

c. Mass communication outcomes with a positive effect on a social system

d. Mass communication outcomes with a negative effect on a social system

Type: true or false

Title: Chapter 1 Question 8

8) Mediated communication requires the use of technology

a. True

b. False

Type: true or false

Title: Chapter 1 Question 9

9) Two twitter users are conversing back and forth on a public twitter post. This is considered interpersonal mediated communication.

a. True

b. False

Type: multiple choice question

Title: Chapter 1 Question 10

10) Which of the following is NOT a defining characteristic of mass communication (according to the definition by Maletzke discussed in class)?
a. One-way communication

b. Indirect communication

c. Large mass audience

d. Public access

Type: multiple choice question

Title: Chapter 1 Question 11

11) In interactive communication (as discussed in class, according to Rafaeli, 1988)…

a. No feedback loop exists between sender and recipient

b. Sender and recipient switch roles and reference each other’s earlier messages

c. Mediated communication always results in change and interaction

d. All of the above

Type: multiple choice question

Title: Chapter 1 Question 12

12) Which of the following is NOT a mass medium (per Maletzke’s criteria discussed in class)?

a. Newspaper

b. Video on Youtube.com that is publicly available

c. Corporate newsletter sent to employees

d. Music CD available at Walmart and other retailers

Type: multiple choice question

Title: Chapter 1 Question 13

13) Which of the following is clearly a mass medium (per Maletzke’s criteria discussed in class)?

a. Online virtual world

b. Movie DVD

c. Web site

d. Handwritten letter

Type: multiple choice question

Title: Chapter 1 Question 14

14) The Lasswell formula of mass communication is a(n) __________ model of communication (as discussed in class).

a. Dynamic

b. Reactive

c. Interactive

d. Linear/nonreactive

Type: multiple choice question

Title: Chapter 1 Question 15

15) Clark and Bruce are best friends and regularly meet together in a coffee shop on the weekends to talk. What type of communication are they engaging in?

a. Interpersonal Communication

b. Mediated Communication

c. Mass Communication

d. Limited-effects Communication

Type: multiple choice question

Title: Chapter 1 Question 16

16) What does the phrase “dispersed audience” mean?
a. Message recipients are only linked through exposure to the message

b. Message recipients are all in the same physical location

c. Message recipients all receive the message at the same time

d. Message recipients are all part of the same organization

Type: multiple choice question

Title: Chapter 1 Question 17

17) Robert Merton proposed the concepts of the manifest and latent functions of mass media. Which of the following is a LATENT function of mass media?

a. Selling a product

b. Stabilizing the social system (in terms of ideologies, values)

c. Entertainment

d. None of the above (All of the above are manifest functions of mass media)

Type: multiple choice question

Title: Chapter 1 Question 18

18) Which of the following does NOT belong to the four classic functions of mass communication (suggested by Wright)?

a. Public relations and advertisement

b. Entertainment and tension management

c. Transmission of the social heritage

d. Surveillance of the environment

Type: multiple choice question

Title: Chapter 1 Question 19

19) A McDonald’s commercial about their newest sandwich increases their sales. Thus, it is serving a _______ function of mass communication.
a. Manifest

b. Latent

Type: multiple choice question

Title: Chapter 1 Question 20

20) Megan visits an art gallery. As she looks at a painting, Gabe walks by and points at the painting and says, “Wow, that is really cool.” Megan responds, “I like that one too.” Which type of communication best describes this scenario? [according to Rafaeli (1988), as discussed in class]

a. Noninteractive communication

b. Reactive communication

c. Interactive communication

d. Mediated communication