Full Test Bank Product Innovation And Development Chapter 7

Chapter 7: Product innovation and development strategies

Test Bank

Type: multiple choice question

Title: Chapter 07 Question 01

1) ______ is a noun with a definition along the lines of the ‘introduction of something new’.

a. Invention

b. Innovation

c. Incubation

d. Development

Type: multiple choice question

Title: Chapter 07 Question 02

2) What is the difference between innovation and invention?

a. Innovation applies to things that are new to the world; invention applies to subsequent changes in that.

b. Invention applies to things that are new to the world; innovation applies to subsequent changes in that.

c. There is no difference between the two.

d. Innovation is the preceding step for an invention.

Type: multiple choice question

Title: Chapter 07 Question 03

3) What is not a type of innovation?

a. New to world

b. Products of current range

c. Repositions

d. New product lines

Type: multiple choice question

Title: Chapter 07 Question 04

4) The car industry provides an interesting case for ______

a. standardization.

b. CMI.

c. customization.

d. BCG.

Type: multiple choice question

Title: Chapter 07 Question 05

5) easyJet and Ryanair are examples of which kind of innovation?

a. Repositioning

b. New product line

c. New to world

d. Cost reduction

Type: multiple choice question

Title: Chapter 07 Question 06

6) What is the order of the three stages of the development of new ideas?

a. Business screening, development and testing, idea generation

b. Business screening, idea generation, development, and testing

c. Idea generation, development and testing, business screening

d. Idea generation, business screening, development, and testing

Type: multiple choice question

Title: Chapter 07 Question 07

7) What does the development and testing stage of the new idea generation process does not involve?

a. Creating concept

b. Sales forecasting

c. Break even analysis

d. Market tests

Type: multiple choice question

Title: Chapter 07 Question 08

8) __________ refers to an open call to a large group of people (employees or external) for new ideas or to enhance the development process (Howe, 2008).

a. Collaboration

b. Crowd content generation

c. Cooperation

d. Crowdsourcing

Type: multiple choice question

Title: Chapter 07 Question 09

9) What is not an innovation activity?

a. Imitating others

b. Cost reductions

c. Additions to existing lines

d. New product lines

Type: multiple choice question

Title: Chapter 07 Question 10

10) Kellogg’s introduction of a foil wrap for its cereals to improve freshness is an example of _________

a. new product lines.

b. new-to-the-world.

c. reposition.

d. improvements/revisions.

Type: multiple choice question

Title: Chapter 07 Question 11

11) What is often used to prepare the market to receive a new product?

a. Sales talks

b. PR

c. Group meetings

d. None of the options given are correct.

Type: multiple choice question

Title: Chapter 07 Question 12

12) What is solo-product roll?

a. Old product discontinued before new product is launched

b. Both old and new product are sold simultaneously for period.

c. Both old and new product are sold simultaneously.

d. The company quits the market.

Type: multiple choice question

Title: Chapter 07 Question 13

13) As per Rogers (1983), which groups of adopters are risk takers?

a. Late majority

b. Laggards

c. Innovators

d. Early adopters

Type: multiple choice question

Title: Chapter 07 Question 14

14) As per Rogers (1983), which groups of adopters are highly risk averse?

a. Late majority

b. Innovators

c. Early majority

d. Laggards

Type: multiple choice question

Title: Chapter 07 Question 15

15) Which of the following is not one of the groups of adopters?

a. Innovator

b. Early Mediators

c. Early adopters

d. Early majority

Type: multiple choice question

Title: Chapter 07 Question 16

16) As per Moore (1990), 40% of the new products disappear out after ______

a. business screening.

b. launch.

c. test marketing.

d. development.

Type: multiple choice question

Title: Chapter 07 Question 17

17) Moore stated that products don’t slide from the left hand to the right; instead, they often meet with failure, which he categorized as falling into

a. black hole.

b. prism.

c. chasm.

d. Black sea.

Type: multiple choice question

Title: Chapter 07 Question 18

18) What is not a chasm strategy?

a. Techies

b. Visionaries

c. Cryptics

d. Conservatives

Type: multiple choice question

Title: Chapter 07 Question 19

19) ______ are companies that are looking to get ahead of the rivals.

a. Visionaries

b. Techies

c. Cryptics

d. Pragmatists

Type: multiple choice question

Title: Chapter 07 Question 20

20) _______ are more risk averse than ______

a. Pragmatists, conservatives.

b. Innovatives, pragmatists.

c. Pragmatists, innovatives.

d. Conservatives, pragmatists.

Type: multiple choice question

Title: Chapter 07 Question 21

21) ________ can be used to make sure the innovation works and to iron out any bugs.

a. Visionaries

b. Innovators

c. Pragmatists

d. Techies

Type: multiple choice question

Title: Chapter 07 Question 22

22) ________ reference each other a “bowling alley strategy”.

a. Techies

b. Visionaries

c. Conservatives

d. Pragmatists

Type: multiple choice question

Title: Chapter 07 Question 23

23) Yoffie and Kwak (2002) suggest which innovation strategy for non-market leaders?

a. Abstinence

b. Karate

c. Judo

d. Kickboxing

Type: multiple choice question

Title: Chapter 07 Question 24

24) What is movement when we talk of innovation strategies?

a. It is a pet cat play.

b. It is a pet mouse play.

c. It is a pet fish play.

d. It is a puppy dog play.

Type: multiple choice question

Title: Chapter 07 Question 25

25) Which is Not an option for innovation?

a. Isolate mode

b. Shape mode

c. Follow mode

d. Lead mode

Type: multiple choice question

Title: Chapter 07 Question 26

26) A low innovation orientation and a low market orientation is called a(n) ______mode.

a. shape

b. isolate

c. follow

d. interaction

Type: multiple choice question

Title: Chapter 07 Question 27

27) A high innovation orientation and a low market orientation is called a(n) ______mode.

a. shape

b. isolate

c. interaction

d. follow

Type: multiple choice question

Title: Chapter 07 Question 28

28) A high innovation orientation and a high market orientation is called a(n) ______mode.

a. shape

b. follow

c. interaction

d. isolate

Type: multiple choice question

Title: Chapter 07 Question 29

29) ______ is when the consumer provides unique information so that the product can be tailored to varying degrees.

a. Mass consumption

b. Mass customization

c. Mass marketing

d. Mass consumerization

Type: multiple choice question

Title: Chapter 07 Question 30

30) What is the difference between elicitation and process flexibility?

a. Both are the same.

b. Process flexibility requires some means of interaction with the consumers to find their requirements, whereas elicitation is the use of technology to tailor products according to consumer needs.

c. Elicitation requires some means of interaction with the consumers to find their requirements, whereas process flexibility is the use of technology to tailor products according to consumer needs.

d. Elicitation requires some means of interaction with the consumers to find their requirements, whereas process flexibility is the use of technology to develop lowest cost products.

Type: multiple choice question

Title: Chapter 07 Question 31

31) One of the biggest challenges of mass customization is

a. consumers don’t like the products.

b. technical issues.

c. poor market research.

d. inventory management.

Type: multiple choice question

Title: Chapter 07 Question 32

32) There are five approaches to implementing mass customization; which is not one of them?

a. Partial

b. Process

c. Products

d. Sales

Type: multiple choice question

Title: Chapter 07 Question 33

33) ______ is the most common approach to mass customization.

a. Process

b. Products

c. Partial

d. Proactive

Type: multiple choice question

Title: Chapter 07 Question 34

34) _____ customization involves setting up a network via the internet or channel. This is an ingenious alternative to mass customization.

a. Partial

b. Product

c. Process

d. Virtual

Type: multiple choice question

Title: Chapter 07 Question 35

35) From an organization’s point of view the NPD process may be driven ____ or _____

a. entrepreneurially, process.

b. technically, emotionally.

c. parallel, functionally.

d. None of the options given is correct.