Full Test Bank Ch.11 The Internet For Distribution

CHAPTER ELEVEN THE INTERNET FOR DISTRIBUTION

Multiple Choice

1. A distribution channel is composed of all of the following except ________.
2. producers
3. intermediaries
4. marketers
5. buyers
6. Which of the following is a channel intermediary?
7. wholesaler
8. broker
9. agent
10. all of the above
11. A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n) ________.
12. indirect channel
13. direct channel
14. outsourcing channel
15. brokered channel
16. ________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.
17. Advertising
18. Selling
19. Transactional
20. One-to-one marketing
21. Regarding mobile commerce, all of the following is true except .
22. it is a declining area of e-commerce
23. it occurs when consumers make a purchase with a smartphone or other mobile device
24. m-commerce is a subset of e-commerce.
25. Users can order products from websites
26. Which of the following is true of logistical functions?
27. They include physical distribution activities
28. They include aggregating products
29. They are often outsourced to third-party specialists
30. All of the above
31. Which of the following is a possible solution to the “last mile problem”?
32. dummy boxes
33. the retail aggregator model (shipping product to participating retailers in a network)
34. FedEx
35. all of the above
36. The benefits of market research include ________.
37. it can be helpful in estimating the size of a target market
38. it carries no cost when gathered online
39. it is always available from outside sources
40. all of the above
41. Supply chain management refers to the coordination of flows in three categories: material, information and ________.
42. marketing
43. distribution
44. logistics
45. financial
46. ________ is the computerized exchange of information between organizations, typically used to reduce or eliminate paperwork.
47. Enterprise resource planning (ERP)
48. Electronic data interchange (EDI)
49. Supply chain management (SCM)
50. Secure electronic transfers
51. Electronic data interchange (EDI) is based upon which of the following key variables?
52. openness of the system
53. transport method
54. type of technology used for implementation
55. all of the above
56. ________ save(s) customers money by avoiding the middleman; sometimes it leads to more rapid delivery of the product.
57. Infomediaries
58. Disintermediation
59. Indirect selling
60. All of the above
61. ________ is an online organization that aggregates and distributes information. A market research firm is one example of such an organization.
62. An infomediary
63. A disintermediator
64. A distribution system
65. A brokerage model
66. All of the following are intermediary models in common use on the internet except ________.
67. brokerage models
68. direct selling models
69. agent models
70. online retailing
71. A brokerage model’s primary benefit(s) to the buyer is ________.
72. convenience
73. speed of order execution
74. transaction processing
75. all of the above
76. An agent that represents a cluster of manufacturers, e-tailers, and content providers organized around a life event or major asset purchase is known as a ________.
77. metamediary
78. manufacturer’s agent
79. virtual mall
80. all of the above
81. ________ pool many buyers together to achieve larger volume purchases and drive down the price on selected items.
82. Reverse auctions
83. Shopping agents
84. Buyer cooperatives
85. Metamediaries
86. The most effective online marketing communications ________.
87. are initiated by pull marketing
88. represent a coordinated effort among channel members
89. give little attention to differentiated market segments
90. all of the above

True/False

1. Brokers usually represent sellers, not buyers, when provide exchange and negotiation services.
2. True
3. False
4. In general, suppliers operate more efficiently when they produce a low volume of a wide range of products.
5. True
6. False
7. Both continuous replenishment and build-to-order help to eliminate unnecessary inventory.
8. True
9. False
10. Most e-business models are entirely original in terms of traditional existing marketing concepts.
11. True
12. False
13. The content sponsorship model is always used alone in order to create multiple revenue streams.
14. True
15. False
16. Unlike agents, brokers do represent either the buyer or the seller depending upon who pays the fee.
17. True
18. False
19. In a reverse auction the buyer specifies a price and sellers bid for individual buyers.
20. True
21. False
22. It is critical to understand how e-commerce fits into overall marketing strategy, what the firm expects to accomplish through it, and whether or not is working.
23. True
24. False
25. Marketing research is not a facilitating function performed by channel intermediaries.
    1. True
    2. False
26. Financing is not a facilitating function performed by channel intermediaries.
    1. True
    2. False
27. Buyer cooperatives are formed to many buyers to help control prices paid on select items.
    1. True
    2. False

Essay Questions

1. In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.
2. How does the content sponsorship model generate revenues for the firm?
3. What are the benefits of online auctions for buyers? What are the benefits for sellers? Are there any drawbacks to this model?
4. Define social commerce and discuss its advantages for e-marketers.
5. consumer receive from an infomediary? What benefits accrue to an infomediary and an advertiser?