Full Test Bank 14th Edition The Persuasive Speech Chapter.18 - Test Bank | Human Communication The Basic Course 14e by Joseph A. DeVito. DOCX document preview.
Chapter 18 Test Bank
Multiple Choice
18.1. All of the following are general goals of effective persuasive speaking EXCEPT
A) to motivate to action.
B) to entertain.
C) to strengthen or weaken attitudes, beliefs, or values.
D) to change attitudes, beliefs, or values.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Moderate
Skill: Understand the Concepts
18.2. ________ persuasion may occur if the audience perceives you as dishonest or self-promoting
or feels that you presented biased evidence or faulty reasoning.
- Cognitive
- Negative
- Positive
- Emotional
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Easy
Skill: Remember the Facts
18.3. Wanda was speaking to a group of low-income senior citizens about the benefits of volunteering. She talked about how when she retired, she found volunteering to be rewarding even though it didn’t pay anything and she could have used the extra money. Wanda was demonstrating her similarity with the audience, a principle called
- identification.
- coordination.
- positive labeling.
- selective exposure.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Moderate
Skill: Apply What You Know
18.4. As Sarah was listening to Samuel’s pro-choice speech on abortion, she found herself thinking about other things because she was firmly anti-abortion. Sarah was demonstrating
- negative labeling.
- a “no” response.
- negative social proof.
- selective exposure.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Moderate
Skill: Apply What You Know
18.5. In his speech to the freshman class advocating reducing alcohol use on campus, Xavier stated that a third of the freshman class had taken an oath not to drink until they could do so legally. Xavier is offering _______ by showing his audience that many people had done what he wanted the audience to do.
- a gesture of goodwill
- a credibility statement
- negative social proof
- positive social proof
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Moderate
Skill: Apply What You Know
18.6. Natasha is following the motivated sequence organization for her persuasive speech. She has gotten the audience’s attention with a personal story and has explained the need for change. What is her next step?
- advance a proposal to satisfy the need
- visualize for the audience what things would be like were they to do what you suggest
- move the audience to action
- state the need as it exists
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Moderate
Skill: Apply What You Know
18.7. An effective means to persuade an audience is with ________ appeals.
A) illogical
B) unemotional
C) demonstrative
D) credibility
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.8. When a speaker persuades listeners with _____ arguments, the listeners are more likely to remain persuaded over time and are more likely to resist counterarguments that may come up in the future.
A) ethical
B) emotional
C) logical
D) abstract
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.9. Reasoning from _____ involves examining several cases and then concluding something about the whole.
A) specific instances
B) causes and effects
C) sign
D) ethical proof
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.10. A speaker who argues that lack of sleep will result in relationship problems and poor grades is reasoning from
A) specific instances.
B) causes and effects.
C) sign.
D) ethical proof.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Moderate
Skill: Understand the Concepts
18.11. “Female bosses are more nurturing. I know because I’ve had two of them.” This is an example of which of the following fallacies of reasoning?
A) transfer
B) appeal to tradition
C) straw man
D) anecdotal evidence
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Moderate
Skill: Understand the Concepts
18.12. According to Maslow, before people seek to fulfill any other needs, first their _____ needs must be met.
A) safety
B) self-actualization
C) self-esteem
D) physiological
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.13. _____ is the quality of credibility that refers to the knowledge and expertise the audience thinks the speaker has.
A) Character
B) Charisma
C) Competence
D) Logos
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.14. During Tate’s speech, he demonstrated his concern for the audience and his honesty. By the end of the speech, the audience felt Tate was someone they could trust. Tate was demonstrating
A) character.
B) charisma.
C) enthusiasm.
D) competence.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Moderate
Skill: Apply What You Know
18.15. To increase your _____, you should demonstrate enthusiasm, have a positive outlook, and show empathy.
A) character
B) charisma
C) logos
D) competence
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.16. _____ attacks, also known as ad hominem attacks, involve accusing an opponent of wrongdoing or personal flaw.
A) Name-calling
B) Character
C) Personal interest
D) Competence
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.17. Associating an idea with things the audience highly values like “freedom” and “democracy” is the use of
A) personal interest attacks.
B) character attacks.
C) a straw man argument.
D) glittering generalities.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.18. Questions of _____ concern what is or is not true, what does or does not exist, what did or did not happen.
A) fact
B) value
C) policy
D) belief
Chapter: 18
Module: 18.3
Learning Objective: L.O. 18.3 Explain the nature of the speech on questions of fact.
Topic: Persuasive Speeches on Questions of Fact
Difficulty: Easy
Skill: Remember the Facts
18.19. For a persuasive speech on a question of fact, once you’ve formulated your thesis, you can generate your main points by asking the simple question
A) ”Why is this good?”
B) “How do you know this?”
C) “Why should this policy be adopted?”
D) ”Might there be better courses of action to follow?”
Chapter: 18
Module: 18.3
Learning Objective: L.O. 18.3 Explain the nature of the speech on questions of fact.
Topic: Persuasive Speeches on Questions of Fact
Difficulty: Easy
Skill: Remember the Facts
18.20. Questions of _____ concern what people consider good or bad, moral or immoral, just or unjust.
A) fact
B) value
C) policy
D) credibility
Chapter: 18
Module: 18.4
Learning Objective: L.O. 18.4 Explain the nature of the speech on questions of value.
Topic: Persuasive Speeches on Questions of Value
Difficulty: Easy
Skill: Remember the Facts
18.21. Which of the following is a question of policy?
A) Is duck hunting inhumane?
B) Does television violence lead to violent behavior in teens?
C) What should the EU’s immigration policy look like?
D) Are standardized tests biased?
Chapter: 18
Module: 18.5
Learning Objective: L.O. 18.5 Explain the nature of the speech on questions of policy.
Topic: Persuasive Speeches on Questions of Policy
Difficulty: Easy
Skill: Remember the Facts
18.22. For a speech advocating a zero tolerance policy for guns in schools, the _____ organizational pattern would seem most appropriate.
A) spatial
B) chronological
C) topical
D) problem-solution
Chapter: 18
Module: 18.5
Learning Objective: L.O. 18.5 Explain the nature of the speech on questions of policy.
Topic: Persuasive Speeches on Questions of Policy
Difficulty: Easy
Skill: Remember the Facts
18.23. Donna gave a speech at her graduation in which she admonished the graduates not to squander their education. This is known as a
A) speech of inspiration.
B) tribute speech.
C) commencement speech.
D) eulogy.
Chapter: 18
Module: 18.6
Learning Objective: L.O. 18.6 Explain the speech to secure goodwill, the commencement speech, and the inspirational speech.
Topic: Special Occasion speeches (Mainly Persuasive)
Difficulty: Moderate
Skill: Apply What You Know
18.24. When Martin Luther King, Jr. gave his “I Have A Dream” speech, he was delivering a
A) speech of goodwill.
B) speech of inspiration.
C) informational speech.
D) commencement speech.
Chapter: 18
Module: 18.6
Learning Objective: L.O. 18.6 Explain the speech to secure goodwill, the commencement speech, and the inspirational speech.
Topic: Special Occasion speeches (Mainly Persuasive)
Difficulty: Moderate
Skill: Apply What You Know
18.25. An inspirational speech should always end
A) with the audience wanting more.
B) with a call to action.
C) on a positive note.
D) with a Q&A session.
Chapter: 18
Module: 18.6
Learning Objective: L.O. 18.6 Explain the speech to secure goodwill, the commencement speech, and the inspirational speech.
Topic: Special Occasion speeches (Mainly Persuasive)
Difficulty: Easy
Skill: Remember the Facts
True/False
18.26. Identification is a useful tool to help advance your persuasive goal.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Easy
Skill: Remember the Facts
18.27. Listeners actively avoid information that contradicts their existing opinions, beliefs, attitudes, values, and behaviors.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Easy
Skill: Remember the Facts
18.28. To be most effective, ask for a large amount of change from your audience.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Easy
Skill: Remember the Facts
18.29. Providing positive social proof is more effective than negative social proof.
Chapter: 18
Module: 18.1
Learning Objective: L.O. 18.1 Explain the nature of the speech on questions of fact.
Topic: Principles for Effective Persuasive Speaking
Difficulty: Moderate
Skill: Understand the Concepts
18.30. Advertisements for online dating services appeal to our need for belonging and love.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.31. The argument that “everybody’s doing it” is a valid logical argument.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.32. Emotional appeals constitute persuasive proof.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.33. Stressing fairness, concern for the audience, and concern for enduring values contribute to your charisma.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Easy
Skill: Remember the Facts
18.34. Questions of value concern what should be done and what practice should be followed.
Chapter: 18
Module: 18.5
Learning Objective: L.O. 18.5 Explain the nature of the speech on questions of policy.
Topic: Persuasive Speeches on Questions of Policy
Difficulty: Easy
Skill: Remember the Facts
18.35. “How should we improve the housing market?” is a question of policy.
Chapter: 18
Module: 18.5
Learning Objective: L.O. 18.5 Explain the nature of the speech on questions of policy.
Topic: Persuasive Speeches on Questions of Policy
Difficulty: Moderate
Skill: Understand the Concepts
Essay
18.36. Explain the three kinds of persuasive proofs, and give examples of when each one might be effective in a persuasive speech.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Difficult
Skill: Apply What You Know
18.37. Explain three fallacies of logical or credibility proof that should be avoided. Offer examples from daily life.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Difficult
Skill: Apply What You Know
18.38. Identify and explain the five needs present in Maslow’s hierarchy of needs. Provide a specific example of how each of those needs could be met.
Chapter: 18
Module: 18.2
Learning Objective: L.O. 18.2: Define and distinguish among logical, emotional, and credibility appeals.
Topic: The Three Persuasive Proofs
Difficulty: Difficult
Skill: Analyze It
18.39. Explain questions of fact, value, and policy. Give examples of each. Do you think one would be easier to argue than another in a 5- to 7-minute speech? Explain.
Chapter 18
Module 18.3, 18.4, 18.5
L.O. 18.3 Explain the nature of the speech on questions of fact; L.O. 18.4 Explain the nature of the speech on questions of value; L.O. 18.5 Explain the nature of the speech on questions of policy
Topic: Persuasive Speeches on Questions of Fact; Persuasive Speeches on Questions of Value; Persuasive Speeches on Questions of Policy
Difficulty: Difficult
Skill: Apply What You Know
18.40. Describe three types of special occasion speeches.
Chapter: 18
Module: 18.6
Learning Objective: L.O. 18.6 Explain the speech to secure goodwill, the commencement speech, and the inspirational speech.
Topic: Special Occasion speeches (Mainly Persuasive)
Difficulty: Moderate
Skill: Understand the Concepts
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Test Bank | Human Communication The Basic Course 14e
By Joseph A. DeVito