Frameworks for Specific Issues and Full Test Bank Chapter 12

1e - Introduction to Public Health Program Planning

Hayden

Chapter 12 Test bank

Multiple Choice

1. The first step in using the Strategic Prevention Framework entails:

A) forming a coalition of drug prevention and treatment programs.

B) identifying the segment of the population misusing drugs.

C) assessing drug misuse problems and their related behaviors.

D) conducting a focus group with people recovering from drug misuse.

2. Implementation of a health communication program:

A) is preceded by a pilot test.

B) begins with a launch or kickoff event.

C) uses a vertical scale-up approach.

D) relies on partner distribution of materials and messages.

3. When using the Strategic Prevention Framework, the aim is to:

A) focus on reducing risk factors and increasing protective factors.

B) identify barriers to addressing the health problem.

C) remove conditions supporting the unwanted circumstances.

D) provide alternatives to anti-social behaviors.

4. The Strategic Prevention Framework entails capacity building, which includes all the following except:

A) involving stakeholders with an interest or experience in addressing drug misuse issues.

B) creating a diverse planning committee.

C) preparing grants to fund the program.

D) fostering community awareness through all communication channels.

5. In using the Protocol for Assessing Community Excellence in Environmental Health, the environmental health assessment is conducted by:

A) a subcommittee of the larger planning committee.

B) an environmental health assessment team.

C) a local university partner.

D) an environmental health consultant.

6. The Analyzing Framework is used in the Protocol for Assessing Community Excellence in Environmental Health to:

A) compute evaluation data.

B) draw conclusions about program effectiveness.

C) identify factors contributing to the environmental health issues.

D) assess the feasibility of implementing a program to address an environmental health problem.

7. In preparation for ranking the environmental health issues when using the protocol for Assessing Community Excellence in Environmental Health:

A) a profile is prepared for each issue.

B) focus groups are held to get community input.

C) the quantitative indicators are reviewed.

D) a list is compiled of evidence-based programs addressing the issue.

8. Prioritizing the highest ranked environmental health issues when using the protocol for Assessing Community Excellence in Environmental Health entails all the following except:

A) setting the criteria against which each health issue is assessed.

B) selecting a prioritization method.

C) determining the three issues of greatest priority.

D) identifying the level of community support for each issue.

9. The first step of Making Health Communication Programs Work differs somewhat from other planning frameworks in that it includes:

A) conducting a needs assessment of communication channels.

B) assessing the role a communication program might make in addressing the problem.

C) collecting data on the communication infrastructure of the community.

D) evaluating the success of previous communication programs in addressing the health problem.

10. When using the Making Health Communication Programs Work framework, the intended audience is identified through segmenting, which involves:
A) conducting a survey of the population segment affected by the health problem.
B) reviewing data to determine the population segment most affected by the health problem.
C) separating the population into segments based on factors related to the health problem.
D) dividing the population into specific communication channel segments.

11. The key to a successful health communication program lies in:

A) segmenting the intended audience.

B) identifying the appropriate communication channel.

C) developing effective messages and materials.

D) establishing community partnerships.

12. When creating materials and messages for a health communication program, they are assessed for all the following except:

A) accuracy.

B) clarity.

C) appeal.

D) cost.

True/False

1. SMART objectives for a program developed following the Making Health Communication Programs Work framework include the expected outcomes and suggest the program’s message.

2. The number of emergency room visits for chronic respiratory ailments is an example of a quantitative indicator in the Protocol for Assessing Community Excellence in Environmental Health for measuring air pollution.

3. The four stages of the planning framework Making Health Communication Programs Work are intended to be prescriptive and followed precisely to produce an effective program.