Corporate social responsibility Exam Questions Chapter 10

Chapter 11

Test Bank

Type: true-false

Title: Chapter 11 Question 01

1) The marketing process represents a fundamental source of competitive advantage in the global factory?

a. True

Feedback: coordination and control of branding and information is key to the marketing process and is a key success factor for the global factory.

A-head reference: 11.2 What is ‘marketing’?

b. False

Type: true-false

Title: Chapter 11 Question 02

2) Multi-domestic marketing refers to including the coordination of each stage of the marketing process in more than one country.

a. True

b. False

Feedback: Multi-domestic marketing is a market-to-market approach, with a focus on divergent environments, and meeting the needs and wants of each foreign market in a distinct and individual way. The statement refers to Global marketing.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

Type: true-false

Title: Chapter 11 Question 03

3) Integration concerns the fundamental strategy of generating firm-specific advantages through standardization in the global factory.

a. True

Feedback: The statement is correct as standardization enables economies of scale and global efficiencies to be created.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

b. False

Type: true-false

Title: Chapter 11 Question 04

4) In industries with few advantages to be had from either standardization or local responsiveness firms will adopt an ethnocentric marketing orientation.

a. True

Feedback: The statement is correct as an ethnocentric orientation view the home market as the most important and prioritize domestic consumers. Firms sell generic products into foreign markets without much adaptation.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

b. False

Type: true-false

Title: Chapter 11 Question 05

5) Responsiveness refers to the degree to which differentiation in the marketing mix is necessary and advantageous.

a. True

Feedback: It is true because responsiveness reflects adapting and customizing the marketing mix to accommodate and meet varying demand conditions across different national markets.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

b. False

Type: true-false

Title: Chapter 11 Question 06

6) Global factories need to understand heterogeneous consumption patterns if they are to successfully market their products and services across national borders.

a. True

b. False

Feedback: It is not correct. Both heterogeneous and homogeneous consumption patterns need to be understood and balanced because of cross-cultural similarities and cultural differences.

A-head reference: 11.4 International market research

Type: true-false

Title: Chapter 11 Question 07

7) Indications are that a firm’s macro environment is increasingly being shaped by supranational forces and that country markets are not always the best unit of analysis.

a. True

Feedback: True because on-going globalisation and regionalisation create changes to the macro environment that transcend national boundaries.

A-head reference: 11.4 International market research

b. False

Type: true-false

Title: Chapter 11 Question 08

8) The overarching rationale for market segmentation is the concentration of resources on the best prospects.

a. True

Feedback: Accurate market segmentation would help ensure that specific target markets are identified, and the design of products and services to meet the demands and needs of these markets are achieved by allocating resources to the best prospects.

A-head reference: 11.4 International market research

b. False

Type: true-false

Title: Chapter 11 Question 09

9) In developed markets opinion leaders greatly facilitate the diffusion and sale of foreign goods abroad.

a. True

b. False

Feedback: It is false because in emerging markets where the word-of-mouth communication is highly relevant opinion leaders greatly facilitate the diffusion and sale of foreign goods abroad.

A-head reference: 11.6 Marketing decisions and implementation

Type: true-false

Title: Chapter 11 Question 10

10) The primary objective of marketing communication is economic in that is seeks to establish monetary benefits.

a. True

b. False

Feedback: It is false because marketing communication has two objectives; psychological – to alter consumer behaviour, and economical – to establish monetary benefits.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

Type: multiple response question

Title: Chapter 11 Question 11

11) Micro-level analysis of market screening will require data on the following elements _______ Please select all that apply.

Feedback: The information that is required at country level is largely the same as for domestic market research. Population size is incorrect as that is an analysis element at macro-level.

A-head reference: 11.4 International market research

a. Industry analysis

b. Consumer segmentation

c. Competitor analysis

d. Population size

Type: multiple response question

Title: Chapter 11 Question 12

12) The foreign market legal framework determines _______ Please select all that apply.

Feedback: The correct response is a) and b) because legal institutions may decide to protect local firms from outside competition. These are mandatory factors while socio-cultural factors are discretionary.

A-head reference: 11.6 Marketing decisions and implementation

a. Whether or not products can be sold in the foreign market

b. The extent to which products may need different product labelling

c. The extent of redesign of some product features

d. The extent of reconfiguration of operating systems

Type: multiple choice question

Title: Chapter 11 Question 13

13) _______ assumptions and experiences are those ideas that are embedded in own cultural context and may easily lead to myopic misunderstanding in the formulation and implementation of the international marketing process. Please select all that apply.

Feedback: The correct response is d) since ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one’s own culture. This limits intercultural competence.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

a. Integrated

b. Geocentric

c. Polycentric

d. Ethnocentric

Type: multiple choice question

Title: Chapter 11 Question 14

14) The screening process to select the best marketing strategy entails

Feedback: The correct response is b) effective when ‘country of origin’ effect is important.

A-head reference: 11.6 Marketing decisions and implementation

a. Checking the country’s economic and institutional conditions

b. Checking the country’s social factors

c. Checking the country’s geographical factors

d. All of the above

Type: true-false

Title: Chapter 11 Question 15

15) A PESTLE type of analysis can assist companies in evaluating the country attractiveness

Feedback: The design of an analytical framework that usually follows the PESTLE typology, and draws upon both secondary and primary data and information, helps in the assessment of market attractiveness.

A-head reference: 11.6 Marketing decisions and implementation

a. True

d. False

Type: multiple choice question

Title: Chapter 11 Question 16

16) The more markets can be served from one strategic business unit, the higher the likelyhood of _______

Feedback: The correct answer is c) because accurate market surveys along predetermined SBU lines will reduce costs and successful implementation will lead to faster rate of return.

A-head reference: 11.6 Marketing decisions and implementation

a. Higher levels of innovation

b. Better adaptation of products

c. Faster rate of return on investment

d. Better identification of opportunities

Type: multiple choice question

Title: Chapter 11 Question 17

17) Company factors that influence pricing strategy are _______

Feedback: Cost has a significant impact on price strategies as in the global factory firms must calculate final costs based on large local input price variations for personnel and materials.

A-head reference: 11.4 International market research

a. Price structures

b. anticipate competition

c. capture regulatory institutions

d. uniqueness

Type: multiple choice question

Title: Chapter 11 Question 18

18) The international market segmentation process is greatly influenced by the managers’ _______

Feedback: The purpose of international market segmentation process is to identify promising and lucrative markets, while minimising risk. A manager’s perception of risk in different countries is influenced by worldview and perceptions of the country.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

a. Worldview and perceptions

b. View of secondary data

c. View of competitors

d. View of personal convenience when visit the country

Type: multiple choice question

Title: Chapter 11 Question 19

19) State owned enterprises in large emerging markets derive significant advantages from _______

Feedback: The governments ted to provide preferential financing arrangements for the internationalisation of SOE.

A-head reference: 11.4 International market research

a. Their government ties

b. The size of the SOE

c. Not having to focus on productivity initiatives

d. Better understanding of the foreign market

Type: multiple choice question

Title: Chapter 11 Question 20

20) An industry where a polycentric international marketing orientation to suit local market conditions is _______

Feedback: Banking has to develop products and services based on local needs and the gains from being locally responsive can be high.

A-head reference: 11.3 Is ‘international marketing’ different from ‘national marketing’?

a. Banking

b. Consumer electronics

c. automobiles

d. e-commerce