Complete Test Bank Supplement B The Pitch Deck 2nd Edition

Test Bank

Supplement B: The Pitch Deck

Multiple Choice

1. What is a pitch deck?

a. a marketing tool for getting information

b. another term for elevator speech

c. a type of presentation, usually in PowerPoint

d. a survey designed specifically for social media

Learning Objective: B.1: Describe the pitch process and different types of pitches.

Cognitive Domain: Comprehension

Answer Location: B.1. Types of Pitches

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

2. An elevator pitch ______.

a. is elaborate

b. is to the point

c. is likely to fail

d. breaks norms

Learning Objective: B.1: Describe the pitch process and different types of pitches.

Cognitive Domain: Comprehension

Answer Location: B.1. Types of Pitches

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

3. Most stories are based on ______, which can be traced back to philosopher Aristotle.

a. familial experience

b. fantasy tropes

c. a three-part narrative arc

d. Old Norse sagas

Learning Objective: B.1: Describe the pitch process and different types of pitches.

Cognitive Domain: Comprehension

Answer Location: The Storytelling Approach

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

4. How many parts are there in the Pixar Pitch?

a. three

b. four

c. five

d. six

Learning Objective: B.1: Describe the pitch process and different types of pitches.

Cognitive Domain: Comprehension

Answer Location: The Storytelling Approach

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

5. In the context of pitching, what is the key to good storytelling?

a. brevity

b. the teller’s facial expressions

c. choosing the right story for the audience

d. embellishment

Learning Objective: B.1: Describe the pitch process and different types of pitches.

Cognitive Domain: Comprehension

Answer Location: The Storytelling Approach

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

6. The pitch deck ______.

a. must consist of just the 10 essential slides

b. must have 30 slides to include all relevant information

c. does not include slides

d. usually has between 5 and 30 slides, but there are no strict rules

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

7. Lyla is developing her pitch deck slides. She should include which of the following in her title slide?

a. the name of the company, logo, and her name and contact information

b. her name, the name of the company, and the company description and purpose

c. the name of the company, the company logo, her name and contact information, and the problem your company is addressing

d. Title slides are unnecessary.

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Knowledge

Answer Location: Slide 1: Title

Difficulty Level: Easy

AACSB Standard: Application of knowledge

8. The company purpose and description should be ______.

a. included in the pitch deck, perhaps even as early as slide 2

b. private, as competition might take the opportunity away

c. included in slide 1 and should be the main focus of your pitch deck

d. spoken, not in the pitch deck

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 2: Company Purpose/Description

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

9. Mila is considering adding a description of the problem she is currently solving. She should ______.

a. not include it, as competition might take the opportunity away

b. include it in the pitch deck, perhaps even as early as slide 3

c. introduce it in the beginning of a meeting with possible investors, not include it in the pitch deck

d. describe it out loud, not put it in the slide deck

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 3: The Problem/Need

Difficulty Level: Easy

AACSB Standard: Application of knowledge

10. Stefan is considering adding his value proposition to communicate that he can solve the customers’ problem or fulfill their need in a unique way. He should ______.

a. describe it out loud, not put it in the slide deck

b. not include it, as competition might take the opportunity away

c. put it in a separate document from the pitch deck

d. include it in the pitch deck, perhaps even as early as slide 4

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 4: The Solution

Difficulty Level: Easy

AACSB Standard: Application of knowledge

11. Bentley is considering adding reasons as to “why now.” He should ______.

a. include it in the pitch deck, perhaps even as early as slide 5

b. not include it, as competition might take the opportunity away

c. put it in slide 1

d. describe it out loud, not put it in the slide deck

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Knowledge

Answer Location: Slide 5: Why Now?

Difficulty Level: Easy

AACSB Standard: Application of knowledge

12. Janet has a handle on the market opportunity. She is considering adding information on TAM (total available market), SAM (serviceable available market), and SOM (share of market) into the pitch deck. She should ______.

a. not include it, as competition might take the opportunity away

b. include it in the pitch deck, around slide 6

c. describe it out loud, not put it in the slide deck

d. put it in slide 1

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Knowledge

Answer Location: Slide 6: Market Opportunity

Difficulty Level: Easy

AACSB Standard: Application of knowledge

13. Jax spent months interacting with his potential customers, finding out who they are and how to reach them. He wants to discuss this experience in his pitch. He should ______.

a. include it in the pitch deck, around slide 7

b. not include it, as competition might take the opportunity away

c. include it in the pitch deck, in slide 1

d. describe it out loud, not put it in the slide deck

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 7: Getting Customers

Difficulty Level: Easy

AACSB Standard: Application of knowledge

14. Luther has done a lot of work getting his venture off the ground, and he wants to tell people what has been accomplished already. In a presentation for potential investors, this is called ______.

a. blowing your own horn

b. an accomplishment statement

c. a completed project report

d. traction

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Knowledge

Answer Location: Slide 9: Traction

Difficulty Level: Easy

AACSB Standard: Application of knowledge

15. The call to action is a very important slide and concept to discuss. Why?

a. This call will change depending on your audience.

b. The call will always be about closing the sale of your products and/or services.

c. The call will always be about volunteering for the cause.

d. The call should always be on slide 1, providing the audience’s first impression.

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 12: Call to Action

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

16. The time after your pitch deck presentation should be used for ______.

a. questions and answers

b. presenting other business ideas you have

c. giving participation gifts

d. you should leave once you have finished your pitch deck presentation

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

17. By creating the number of slides that succinctly outlines the nature of the company and taking time to respond to questions, an entrepreneur has a better chance of ______.

a. engaging the right people

b. gaining investments

c. hiring high-skilled programmers

d. developing a successful company

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

18. When preparing for the pitch, an entrepreneur should ______.

a. read slides

b. keep notes in their hands for comfort

c. practice rather than memorize the pitch

d. stand in one spot

Learning Objective: B.5: Illustrate the importance of public speaking to entrepreneurs.

Cognitive Domain: Comprehension

Answer Location: B.5. Public Speaking Tips

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

19. When giving the pitch, the entrepreneur should ______.

a. stand behind the podium

b. shift from side to side

c. move with a three-foot imaginary box

d. walk around the room

Learning Objective: B.5: Illustrate the importance of public speaking to entrepreneurs.

Cognitive Domain: Knowledge

Answer Location: B.5. Public Speaking Tips

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

20. In order to give a good pitch, the entrepreneur should ______.

a. keep their voice at a monotone level

b. improvise pauses and emphasis on certain words

c. embrace nervousness

d. occupy their hands by holding a discreet object

Learning Objective: B.5: Illustrate the importance of public speaking to entrepreneurs.

Cognitive Domain: Knowledge

Answer Location: B.5. Public Speaking Tips

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

21. The financial slide should demonstrate a clear understanding of ______.

a. royalty statements

b. profit and loss

c. assets

d. owner’s equity

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Knowledge

Answer Location: Slide 10: Financials

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

22. The pitch deck should have a slide about the company relative to the ______.

a. competition

b. detailed income statement

c. initial stages

d. concept idea

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 8: Competitor Analysis and Differentiation

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

23. A ______ positions your company relative to the competition on selected variables.

a. pro forma income statement

b. competitive matrix

c. balance sheet

d. seasonal cycle statement

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 8: Competitor Analysis and Differentiation

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

24. What is traction?

a. all the work you’ve done to date to build your venture

b. the “hook” you use to successfully attract investors

c. the moment in your pitch when you know the audience is on your side

d. the first time you realize your pitch deck is effective

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 9: Traction

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

25. A confident speaker looks ______.

a. above their audience

b. toward the back of the room at an imaginary object

c. their audience members in the eye

d. quickly back and forth around the room

Learning Objective: B.5: Illustrate the importance of public speaking to entrepreneurs.

Cognitive Domain: Knowledge

Answer Location: B.5. Public Speaking Tips/Skills

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

True/False

1. A pitch deck is important for Martin to develop for his new business venture. He needs to answer the following question in his pitch deck: “What is the problem or need?”.

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Easy

AACSB Standard: Application of knowledge

2. Ryker is developing his pitch deck and is having trouble with wording his answer to “How will you solve the problem or meet the need in a unique way?” Ryker should skip this question.

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Easy

AACSB Standard: Application of knowledge

3. Sara wants to add to her pitch deck information about her customers and details about the number of potential customers available in her market. She should include this information in her pitch deck.

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Medium

AACSB Standard: Application of knowledge

4. Maci, after conducting research, has information about the size and extent of the market for her product now and in the future. She should include this in her pitch deck.

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Easy

AACSB Standard: Application of knowledge

5. Maddox has worked hard on determining how he will reach, acquire, and keep his customers. This is something he should include in his pitch deck.

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Medium

AACSB Standard: Application of knowledge

6. Paisley is cautious about sharing too much information with people about her new venture and considers her competition and how she differentiates from them as private and confidential. Gael tells her to not share this information with others. Gael gives good advice.

Learning Objective: B.2: Describe the pitch deck and its importance to potential investors.

Cognitive Domain: Comprehension

Answer Location: B.2. Overview of the Pitch Deck

Difficulty Level: Easy

AACSB Standard: Application of knowledge

7. It is important to leave time for questions at the end of your pitch.

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

8. New ventures should skip the revenue/expense modeling step of pitch deck development.

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Comprehension

Answer Location: Slide 10: Financials

Difficulty Level: Easy

AACSB Standard: Systems and processes in organizations

9. A call to action is to be used by salespeople and may not be appropriate for executives, managers, or business owners.

Learning Objective: B.3: Explain the content of pitch deck slides.

Cognitive Domain: Knowledge

Answer Location: Slide 12: Call to Action

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

10. Entrepreneurs should memorize the pitch, so they do not go off script.

Learning Objective: B.5: Illustrate the importance of public speaking to entrepreneurs.

Cognitive Domain: Comprehension

Answer Location: B.5. Public Speaking Tips

AACSB Standard: Systems and processes in organizations

Essay

1. Discuss the nature and purpose of using pitch decks.

Learning Objective: B.1: Describe the pitch process and different types of pitches.

Cognitive Domain: Comprehension

Answer Location: B.1. Types of Pitches

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

2. For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your team?

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

3. For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your product and customers?

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

4. For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your competitors?

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

5. For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your financial status?

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations

6. For pitches in front of investors, or application to incubators, or pitch competitions, what questions should you expect to be asked about your growth and growth potential?

Learning Objective: B.4: Anticipate and prepare for the types of questions that may be asked during the question and answer period.

Cognitive Domain: Knowledge

Answer Location: B.4. The Question and Answer Period

Difficulty Level: Medium

AACSB Standard: Systems and processes in organizations