Complete Test Bank Chapter 2 Studying Social Life Sociology - The Real World Sociology 7e Test Bank by Kerry Ferris. DOCX document preview.

Complete Test Bank Chapter 2 Studying Social Life Sociology

Chapter 2 Studying Social Life: Sociology Research Methods

MULTIPLE CHOICE

1. In using the scientific method for sociological research, what step should be taken after formulating a general research question?

a.

review the literature relevant to the topic

b.

clearly define the variables

c.

look for correlations between at least two phenomena

d.

form a hypothesis

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

2. Survey research tends to produce quantitative data. One key advantage of this kind of data is that it

a.

is easy to transmit to the public.

b.

includes observations and informal interviews.

c.

allows the researcher to review the literature.

d.

provides easy access to the norms, values, and meanings held by members of a group.

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

3. A sociologist thinks he has discovered a very interesting and unique finding. His data show a correlation between children’s shoe sizes and their reading test scores. He thinks that children with bigger feet must be smarter. What is the most logical explanation based on this information?

a.

The correlation between shoe size and reading test score is incorrect.

b.

The relationship between shoe size and reading test score is causal.

c.

The relationship between shoe size and reading test score is spurious.

d.

The bias of the researcher is influencing the correlation.

DIF: Difficult

REF: 2.1 An Overview of Research Methods | InQuizitive MSC: Applying

4. A famous social scientist tells you that the most important task in her research was entering the social world of the people she was studying. What can you say about this researcher?

a.

She worries about ethical issues in her research.

b.

She is a qualitative researcher.

c.

She cannot use interviews as a methodology.

d.

She exclusively uses quantitative methods.

DIF: Difficult REF: 2.1 An Overview of Research Methods

MSC: Understanding

5. You want to conduct some sociological research on whether people on social networking sites are less likely to meet in person as a result of their online community participation. What is the next step in the scientific method?

a.

conduct a literature review

b.

form a hypothesis

c.

choose a research design or method

d.

collect data

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Understanding

6. Kemi is conducting a sociological research study on differences in interactions between similar and dissimilar co-workers. After reviewing the literature, she developed a hypothesis and operationalized the variables she will study. What is the next step Kemi should take in the scientific method?

a.

identify a problem or ask a question

b.

analyze data

c.

choose a research design or method

d.

collect data

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Applying

7. Jared is conducting a sociological research study on the underground music scene. He has just finished collecting data for the study. What is the next step Jared should take in the scientific method?

a.

share findings

b.

analyze data

c.

provide operational definitions for variables

d.

choose a research design or method

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Applying

8. The scientific method involves

a.

the use of statistics to analyze numerical data.

b.

the appearance of causation.

c.

the procedure for acquiring and collecting scientific data.

d.

research that translates the social world into numbers.

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

9. If conducting research, what steps must you take to follow the scientific method? Identify them in the correct order in which you should do them.

a.

form a hypothesis, define variables, choose research method, collect data

b.

form a hypothesis, choose research design, define variables, analyze data

c.

define variables, form a hypothesis, choose research design, review the literature

d.

analyze data, form a hypothesis, choose research design, define variables

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

10. You are doing a research project on the effects of contemporary media. What are your variables if your hypothesis is “watching violence on television causes an increase in violent behavior”?

a.

violence on television and violent behavior

b.

watching television and violence on television

c.

watching nonviolent television

d.

causes of violent behavior

DIF: Moderate REF: 2.1 An Overview of Research Methods

MSC: Applying

11. You are conducting research on violence in the media. In what part of the research process are you engaged in if you are trying to decide whether “violence” includes words as well as actions?

a.

choosing a topic

b.

analyzing the data

c.

defining the variables

d.

reviewing the literature

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Applying

12. A graduate student is almost done with his dissertation when he is informed that twenty years ago someone did a similar project and already demonstrated what he had hoped to be the first to discover. What basic step of the scientific method should have saved him from this problem?

a.

developing an operational definition

b.

selecting a research method

c.

analyzing data

d.

reviewing the literature

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Applying

13. In the 1980s, many politicians argued that listening to heavy metal music led teenagers to die by suicide. This is a(n) ________, although you might find this belief silly.

a.

variable

b.

paradigm shift

c.

hypothesis

d.

operational definition

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Applying

14. A social research methods class wants to study smoking. First, the professor asks how many people in the class are smokers. Two people indicate that they are. She then asks how many people have smoked a cigarette in the past week and ten people indicate that they have. The class decides, for the purposes of the survey, that a smoker will be defined as anyone who has smoked a cigarette in the past week and currently owns a pack of cigarettes. This is a(n)

a.

operational definition.

b.

hypothesis.

c.

spurious correlation.

d.

ethical challenge.

DIF: Difficult REF: 2.1 An Overview of Research Methods

MSC: Applying

15. A sociologist wants to study popular attitudes and perceptions about astrology among college students in California. She believes that people who have astrological signs associated with fire will have a greater knowledge of astrology, because fire signs tend to have more interesting and attractive symbolism. What are the variables in this study?

a.

astrological signs and knowledge of astrology

b.

college students and symbolism

c.

popular attitudes and perceptions

d.

California and college students

DIF: Difficult REF: 2.1 An Overview of Research Methods

MSC: Applying

16. In recent years, sociologists who study deviance have learned that they can measure the quantities of narcotics consumed by a community by testing its sewage before treatment. What part of the research process would the sociologists be carrying out when they visit the sewage treatment plant to test its sewage?

a.

analyzing data

b.

forming a hypothesis

c.

collecting data

d.

developing an operational definition

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Applying

17. A study found a strong correlation between parental bonding and adolescent drug use. Children with stronger bonds to their parents were far less likely to try drugs or alcohol. After examining their data more closely, the researchers discovered that parental bonding was really a predictor for teen religiosity. Consequently, high levels of religiosity, rather than parental bonding, actually prevent drug use. This means that religiosity was a(n)

a.

spurious variable.

b.

issue of reflexivity.

c.

paradigm shift.

d.

intervening variable.

DIF: Moderate REF: 2.1 An Overview of Research Methods

MSC: Applying

18. If changing one variable seems to lead to a change in another variable, this shows ________ but does not necessarily prove ________.

a.

a paradigm shift; causation

b.

correlation; causation

c.

causation; correlation

d.

applied research; a paradigm shift

DIF: Moderate REF: 2.1 An Overview of Research Methods

MSC: Understanding

19. Which of these uses an inductive method that involves collecting data and then generating a theory by looking for relationships among categories?

a.

grounded theory

b.

chaos theory

c.

conflict theory

d.

scientific theory

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Remembering

20. ________ research would involve observing a group in order to determine its norms, values, rules, and meanings.

a.

Comparative historical

b.

Quantitative

c.

Qualitative

d.

Applied

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Remembering

21. Ethnography’s main goal is

a.

to develop quantitative data sets that allow researchers to discover correlations.

b.

to conduct interviews with people who have very different ways of life.

c.

to understand the meanings people attach to their activities.

d.

to develop ethics and standards for sociological research.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

22. ________ is the research method that might involve shifting between participating in a social situation and being an observer.

a.

Interviews

b.

Surveys

c.

Comparative-historical research

d.

Ethnography

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

23. Ethnographers are overt about their roles if

a.

they maintain narrow and limited definitions of appropriate research methodologies.

b.

they spend a great deal of time reflecting on their roles in the research process.

c.

they observe and record data without letting anyone know they are doing research.

d.

they openly admit that they are doing sociological research.

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

24. Research that focuses on one’s own thoughts, feelings, and experiences is known as

a.

life history.

b.

autoethnography.

c.

internal investigation.

d.

content analysis.

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Remembering

25. Alex is assigned a research project in which she is to attend a celebratory family meal and analyze her experiences as she participates in the meal. She is asked to make a detailed account of the meal that includes her thoughts and feelings about the event. What type of research is Frances assigned?

a.

comparative-historical

b.

survey

c.

autoethnography

d.

experiment

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Applying

26. Why must ethnographers using participant observation always be aware of reflexivity?

a.

Participants may not consider their own motivations and act out of reflex.

b.

Ethnographers’ conclusions may not be applicable to any larger group.

c.

The presence of ethnographers may alter the behavior of the people they are observing.

d.

Ethnographers intervene in the lives of the people they are studying.

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

27. Which of the following is an advantage of using ethnography to study social life?

a.

Ethnography is a quick and easy form of social science research.

b.

Ethnography requires the researcher to spend little time gaining familiarity with research participants.

c.

Ethnography allows the researcher to gather abundant data on a small population.

d.

Ethnography requires no training since it is something we all do as human beings.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

28. Which of the following is a disadvantage of using ethnography as a method of social research?

a.

Participants are self-selected.

b.

Participants are not completely honest when asked to describe their attitudes and behaviors.

c.

It is difficult for another researcher to repeat or replicate any particular ethnography.

d.

Ethnographies tend to have ethical problems that are of central concern to most sociologists.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

29. If a sample of sociological research is representative, then

a.

the researcher has avoided any overt bias.

b.

the research has been conducted systematically, using the scientific method.

c.

a smaller group of people studied can tell us something about a larger group.

d.

the researcher has avoided using any double-barreled questions.

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Remembering

30. Which of the following research techniques focuses on gaining an insider’s perspective of the everyday lives of participants under investigation, which often dispels stereotypes about the group being investigated?

a.

participant observation

b.

surveys

c.

analysis of existing data

d.

experiments

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

31. The sociologist Mitch Duneier wrote his ethnography Sidewalk about street vendors in New York City’s Greenwich Village. While writing the book, Duneier was particularly concerned that the people he was studying would alter their behavior when he was present, especially since his background was different from their own. This caused him to think critically about his activities and role as a researcher. What do sociologists call this?

a.

response rate

b.

reflexivity

c.

validity

d.

thick description

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Applying

32. In their ethnography Promises I Can Keep: Why Poor Women Put Motherhood before Marriage, Kathryn Edin and Maria Kefalas studied the realities of single motherhood for poor, urban women. They immersed themselves in the community before beginning their research. Edin moved her family to the city, and both ethnographers volunteered in community programs. Immersing themselves in the community is an example of

a.

gaining access.

b.

field notes.

c.

thick description.

d.

sampling.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Applying

33. In her ethnography Wheeling & Dealing, Patricia Adler investigates the social and professional worlds of mid-level cocaine and marijuana smugglers. Her research started unexpectedly when she discovered that her next-door neighbor and friend was a drug smuggler. This was a huge advantage for her because it meant that she already had ________ with one of her informants.

a.

informed consent

b.

rapport

c.

sampling

d.

causation

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Applying

34. Julie Bettie’s ethnography Women without Class: Girls, Race, and Identity examined the role of race and class in the lives of girls in California’s Central Valley. She did most of her work at a high school, hanging out with students and writing down her observations. What do ethnographers call her written observations?

a.

interviews

b.

representativeness

c.

nonverbal communication

d.

field notes

DIF: Easy REF: 2.2 Ethnography/Participant Observation

MSC: Applying

35. In his research, ethnographer Richard Mitchell kept his identity a secret while studying militant survivalist groups. Sometimes, he even presented himself as a believer in the survivalists’ paranoid, racist ideologies in order to establish

a.

reflexivity.

b.

thick description.

c.

rapport.

d.

replicability.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Applying

36. Why can sociologists who conduct interviews only gather data from a limited number of people?

a.

It is impossible to find enough people through a random sample.

b.

Researchers are only allowed to talk to people who are eighteen and older.

c.

It is extremely difficult to guarantee confidentiality to individuals in large groups.

d.

Interviews are very time-consuming.

DIF: Moderate REF: 2.3 Interviews

MSC: Understanding

37. A researcher must identify a target population before engaging in sampling. What is the target population?

a.

the group of people whose behavior they wish to change

b.

the group of people from whom they will gather data

c.

the group of people least often studied in the past

d.

the larger group of people about whom they wish to generalize

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

38. If a researcher has obtained informed consent from all of their participants, it means that

a.

the participants have all agreed to participate in the study for monetary compensation.

b.

the participants understand the nature of the research and are participating freely.

c.

the confidentiality of all participants has been guaranteed.

d.

the participants have conducted a literature review.

DIF: Easy REF: 2.3 Interviews

MSC: Understanding

39. Carla is worried about the representativeness of her study. She is conducting interviews, but each one seems to last at least five hours. What strategy might she use to increase her sample size given that she only has one month to collect her data?

a.

end interviews at two hours whether or not all questions have been answered

b.

conduct a focus group

c.

ask only open-ended questions

d.

request that respondents write out answers during interviews instead of answering verbally

DIF: Moderate REF: 2.3 Interviews

MSC: Evaluating

40. What is a closed-ended question?

a.

one that allows for a wide variety of responses

b.

one that encourages respondents to answer creatively

c.

one that limits the possible responses

d.

one that can only be answered orally

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

41. Researchers should avoid using double-barreled questions when designing a survey. What are double-barreled questions?

a.

questions that ask about multiple issues

b.

questions that use emotional language that may bias the respondent

c.

questions that are vague or ambiguous

d.

questions that have a hidden agenda

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

42. What kind of question usually produces a wide variety of responses by allowing respondents to answer in whatever way seems appropriate to them?

a.

closed-ended

b.

open-ended

c.

double-barreled

d.

leading

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

43. A professor has been commissioned by a college to do research on its new academic system. The college has moved from a semester system to block scheduling. One of the questions asked is, “How have teachers and students responded to the new intensive block scheduling system?” This is an example of

a.

a leading question.

b.

a double-barreled question.

c.

a closed-ended question.

d.

reflexivity.

DIF: Moderate REF: 2.3 Interviews

MSC: Applying

44. What does it mean when an interviewer asks a respondent for their life history?

a.

a chronological account of the respondent’s life

b.

biographical information on the respondent’s maternal side

c.

detailed accounts of the respondent’s early childhood memories

d.

a genealogical map of the respondent’s family ancestry

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

45. Researchers usually transcribe responses after they conduct a series of interviews. The transcription process is fairly time-consuming, but it is valuable, in part, because it allows researchers to

a.

look for patterns in their data.

b.

check for bias in how they asked questions.

c.

think up new questions they did not ask.

d.

determine the average age of their interviewees.

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

46. What is an advantage of using interviews as a research method?

a.

They allow the researcher to maintain strict control of the data-collection process.

b.

They reveal attitudes and beliefs inaccessible by any other means.

c.

They can affirm preconceptions and stereotypes.

d.

They allow researchers to analyze data statistically and draw correlations.

DIF: Easy REF: 2.3 Interviews

MSC: Understanding

47. In her research for The Second Shift, Arlie Hochschild interviewed married couples to find out how they dealt with changing family roles as more women entered the workforce. What advantages came from her decision to use interviews as a research method?

a.

It allowed her to include a large group of people in the study.

b.

It ensured that the respondents were always honest and forthcoming about their family lives and marital roles.

c.

It allowed her to gather direct quotations and construct an intimate portrait of married couples.

d.

It created both a control group and an experimental group and allowed Hochschild to compare them.

DIF: Moderate REF: 2.3 Interviews

MSC: Applying

48. Researchers are often worried that interviewees have not been completely honest or forthcoming, especially when asked about sensitive subjects. How did Arlie Hochschild attempt to deal with this problem?

a.

She asked each question in a different way to try to trap respondents in contradictions.

b.

She interviewed spouses separately to see if their stories matched.

c.

She observed some respondents as they went about their daily routines to see if their actions matched their answers.

d.

She confronted respondents when they gave answers that seemed suspicious.

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

49. Why do social scientists who use interviews rarely speak with large numbers of people for a project?

a.

It is hard to find people willing to be interviewed.

b.

There are usually very few people interesting enough to be interviewed.

c.

Face-to-face interviewing is a very time-consuming process.

d.

The data is so rich that few interviews are typically needed.

DIF: Easy REF: 2.3 Interviews

MSC: Remembering

50. Arlie Hochschild was concerned that her sample of interviewees was too small to guarantee representativeness. How did Hochschild attempt to overcome this problem?

a.

by deciding that she did not need to generalize to any larger population

b.

by asking only open-ended questions

c.

by doing follow-up interviews with each interviewee

d.

by comparing information about her interviewees with a national survey

DIF: Moderate REF: 2.3 Interviews

MSC: Remembering

51. A research team is curious about the relationship between exercise habits and academic performance among American college students. The researchers randomly select seventeen colleges by pulling names out of a hat. They travel to campuses and stand in prominent public places asking for volunteers until they have ten people from each campus willing to be interviewed. What is the researchers’ target population?

a.

students at the seventeen colleges they visited

b.

the 170 students who were interviewed

c.

young people

d.

American college students

DIF: Moderate REF: 2.3 Interviews

MSC: Applying

52. How do interviews give “voice” to people who may never have been heard before and offer privileged access to authentic experience, private worlds, and true selves?

a.

Interviews may contribute to unfair stereotypes.

b.

Interviews are quick, economical, and can provide a vast amount of data.

c.

Interviews allow respondents to speak in their own words, which can reveal their thoughts, feelings, and beliefs.

d.

Respondents are not always forthcoming or truthful, are sometimes difficult to talk to, and may try too hard to be helpful.

DIF: Moderate REF: 2.3 Interviews

MSC: Applying

53. Every four years, when it is time to elect a new president, we pay much attention to surveys, which we usually call “polls.” Political pollsters typically ask approximately one thousand people, of the 300 million people in the United States, who they plan to vote for. They use that information to predict how the election will turn out. Who is the sample for a presidential poll?

a.

every person who is planning on voting

b.

every American

c.

people who have strong political opinions

d.

the 1,000 people asked whom they will vote for

DIF: Moderate REF: 2.4 Surveys MSC: Applying

54. Imagine that you are trying to rewrite a survey. You find a multiple-choice question that asks, “What is your favorite recreational activity?” and gives three response options: watching television, shopping, or sports. You add a fourth response option, “other,” and invite respondents to write an activity of their choice. What kind of question have you just created?

a.

open-ended

b.

quantitative

c.

reductionist

d.

closed-ended

DIF: Easy REF: 2.4 Surveys MSC: Applying

55. Survey researchers often use Likert scales to construct the possible answers when they write closed-ended questions. How do Likert scales allow respondents to answer?

a.

They allow respondents to answer along a continuum from “strongly agree” to “strongly disagree.”

b.

They allow respondents to answer with their own opinions.

c.

They allow respondents to give simple answers such as true/false or yes/no.

d.

They encourage respondents to include detailed responses.

DIF: Easy REF: 2.4 Surveys MSC: Remembering

56. It is always important to ask clear and unambiguous questions regardless of the method you use. Why is it especially important to avoid confusion when conducting surveys?

a.

Survey research methods commonly use statistics.

b.

Survey researchers are usually not present to clarify any misunderstandings.

c.

Survey researchers talk to many people.

d.

Survey researchers tend to look at large-scale social patterns.

DIF: Moderate REF: 2.4 Surveys MSC: Remembering

57. Researchers must avoid negative questions when writing a survey. What are negative questions?

a.

questions that ask about two different topics

b.

questions that let the respondent know how the researcher hopes they will answer

c.

questions that belittle or insult a group or individual

d.

questions that ask respondents what they do not think rather than what they do think

DIF: Easy REF: 2.4 Surveys MSC: Remembering

58. Why would mentioning a sensitive issue, such as divorce or infidelity, in a survey question influence how respondents answer later questions?

a.

Questions about sensitive issues are double-barreled.

b.

The respondents may think about the sensitive issue when answering later questions.

c.

Sensitive questions make the questionnaire confusing and difficult to fill out.

d.

Sensitive questions spoil the representativeness of the researcher’s sample.

DIF: Easy REF: 2.4 Surveys MSC: Remembering

59. A pilot study is

a.

a smaller study used to investigate the feasibility of a larger one.

b.

a study designed to improve the target population of a larger study.

c.

a study that concerns itself with media use and popular culture.

d.

a study that definitively answers a question that has confused sociologists.

DIF: Easy REF: 2.4 Surveys MSC: Remembering

60. Respondents are often more comfortable addressing sensitive subjects on surveys than in other research contexts because

a.

they know that many other people will answer the same questions.

b.

they know that their answers will only be analyzed statistically.

c.

they can answer in private and are usually assured anonymity.

d.

surveys guarantee that their answers will be confidential, while other methods do not.

DIF: Easy REF: 2.4 Surveys MSC: Remembering

61. A sociologist uses a survey to study the attitudes of adults in the United States concerning premarital sex among teenagers. In this study, the target population consists of all ________, and the group that is asked the survey questions is called the ________.

a.

teenagers in the United States; reference group

b.

teenagers in the United States who have engaged in premarital sex; experimental group

c.

adults in the United States; sample

d.

adults in the United States who have teenage children; units of analysis

DIF: Moderate REF: 2.4 Surveys MSC: Applying

62. Why might surveys, rather than a more direct form of communication like interviews, be more appropriate when asking high school students about sensitive subjects like drug use or sexual health?

a.

Surveys allow respondents to speak in their own words and can reveal respondents’ thoughts, feelings, and beliefs.

b.

Surveys allow researchers to ask much more complex questions than they could with any other methodology.

c.

Surveys allow students to answer the questions in private and ensure the confidentiality of their responses.

d.

Surveys are more expensive and allow for larger staffs and budgets.

DIF: Moderate REF: 2.4 Surveys MSC: Applying

63. What is a simple random sample?

a.

a sample with only one variable

b.

a sample that takes into account other demographic variables

c.

a sample that weights one variable more than another

d.

a sample that provides the same chance of being included to every member of the population

DIF: Easy REF: 2.4 Surveys MSC: Remembering

64. What must there be for a survey to be considered valid?

a.

a large target population

b.

a large number of existing sources

c.

a large pilot study

d.

a high response rate

DIF: Moderate REF: 2.4 Surveys MSC: Remembering

65. ________ is/are the consistency of a measurement tool or the degree to which the same questions will produce similar answers.

a.

Reliability

b.

Grounded theory

c.

Unobtrusive measures

d.

Value-free sociology

DIF: Moderate REF: 2.4 Surveys MSC: Remembering

66. What research method is an individual using if they look through a community’s trash and litter?

a.

experiment

b.

content analysis

c.

comparative historical research

d.

unobtrusive measures

DIF: Moderate REF: 2.5 Existing Sources

MSC: Remembering

67. Which of the following is a disadvantage of using existing sources of data for research?

a.

Researchers often seek answers to questions the data does not directly address.

b.

Researchers have to spend a great deal of time and money to get the data.

c.

Researchers do not have access to existing sources.

d.

Existing sources are irrelevant to the contemporary world because they are from a different time and place.

DIF: Easy REF: 2.5 Existing Sources

MSC: Remembering

68. What are researchers doing when they use a social networking site like Facebook to obtain data?

a.

being ethically questionable

b.

doing qualitative research

c.

using interview data

d.

using existing sources

DIF: Easy REF: 2.5 Existing Sources

MSC: Understanding

69. Why are social networking sites like Facebook and Twitter so exciting to sociologists who study social networks?

a.

For the first time, social networking sites offer sociologists a data set rich enough to test ideas that have previously only been theorized.

b.

For the first time, sociologists do not have to spend the time and money to go talk to people and can do all their work from a computer.

c.

For the first time, sociologists can find out what young people’s social networks look like.

d.

For the first time, sociologists can track the spread of urban legends.

DIF: Difficult REF: 2.5 Existing Sources

MSC: Remembering

70. The analysis of documents such as medical records, photographs, diaries, letters, newspapers, and song lyrics uses which of the following types of data?

a.

ethnographic field notes

b.

interview transcripts

c.

existing sources

d.

experimental data

DIF: Easy REF: 2.5 Existing Sources

MSC: Applying

71. The primary goal of comparative and historical research methods is to

a.

enhance the validity of experiments.

b.

understand relationships between parts of society in various regions and time periods.

c.

uncover issues that have been neglected by mainstream social research.

d.

select participants who are very similar so that the independent variable can be isolated.

DIF: Easy REF: 2.5 Existing Sources

MSC: Remembering

72. The Yale sociologist Kai Erikson wrote a book called Wayward Puritans, in which he drew on court records from colonial Massachusetts. He learned that the rate of out-of-wedlock births was much higher than it is now and that the amount of alcohol consumed per capita was higher as well. What research methodology was Erikson using?

a.

ethnography

b.

comparative-historical research

c.

interviews

d.

surveys

DIF: Moderate REF: 2.5 Existing Sources

MSC: Applying

73. What research method is a sociologist using if they watch a lot of television and count the number of times women play roles with lower status than those played by men?

a.

experimental research

b.

content analysis

c.

ethnography

d.

interview

DIF: Easy REF: 2.5 Existing Sources

MSC: Applying

74. You are tasked with conducting a research project that investigates the relationship between smoking and gender in blockbuster films. What methodology would you use to conduct your research?

a.

quantitative research

b.

content analysis

c.

comparative or historical research

d.

interviews

DIF: Difficult REF: 2.5 Existing Sources

MSC: Applying

75. A sociologist wants to examine how black men have been portrayed in television shows in the past year. Which type of study is most appropriate to examine this research topic and compare the portrayal of black men across different television shows?

a.

comparative historical

b.

focus group

c.

experiment

d.

content analysis

DIF: Difficult REF: 2.5 Existing Sources | InQuizitive

MSC: Applying

76. A sociologist wants to study how educational credential requirements for employment have changed in the last fifty years in the United States, Sweden, and Germany by using newspaper classified ads. What research concept best describes this study?

a.

comparative historical research

b.

action research

c.

pilot study

d.

life history

DIF: Moderate REF: 2.5 Existing Sources | InQuizitive

MSC: Applying

77. Peter Stearns (2004) consulted various existing sources for his book Anxious Parents: A History of Modern Childrearing in America. What did he find?

a.

Being held responsible for their children’s protection from endless sources of harm, many parents experienced a sense of empowerment that increased steadily over the course of the twentieth century.

b.

While children were once viewed as self-sufficient mini-adults, beginning in the late 1800s children were seen as particularly vulnerable.

c.

Stearn’s work may have predicted the advent of today’s “deadbeat dads,” fathers who are not involved in their children’s lives.

d.

Meanings of childhood have remained relatively stable over time.

DIF: Easy REF: 2.5 Existing Sources | InQuizitive

MSC: Remembering

78. The research method MOST closely related to the scientific method is

a.

ethnography.

b.

survey research.

c.

experimental research.

d.

interviews.

DIF: Moderate REF: 2.6 Experimental Methods

MSC: Understanding

79. When conducting experiments, how is the experimental group different from the control group?

a.

The experimental group includes people who are very different from those in the control group.

b.

The experimental group is administered the dependent variable, while the control group is not.

c.

The experimental group is administered the independent variable, while the control group is not.

d.

The control group is administered the independent variable, while the experimental group is not.

DIF: Easy REF: 2.6 Experimental Methods

MSC: Remembering

80. A sociologist performs an experiment designed to investigate the effect of marriage counseling on divorce. They divide research participants into two similar groups of troubled couples, provides only one group with counseling, and observes whether or not, over time, the two groups eventually divorce at different rates. What is the independent variable in this experiment?

a.

divorce

b.

troubled couples

c.

the overall divorce rate

d.

marriage counseling

DIF: Easy REF: 2.6 Experimental Methods

MSC: Applying

81. What does it mean for a sociologist to control for a variable?

a.

Research participants are divided into two groups.

b.

Change over time is measured by a dependent variable.

c.

One group is allowed to understand the nature of the experiment, while the other group is kept in the dark.

d.

All factors except the independent variable are taken into account.

DIF: Moderate REF: 2.6 Experimental Methods

MSC: Remembering

82. What is an advantage of replicability in experiments?

a.

Experiments can be performed again and again over time in order to measure change.

b.

Experiments allow research participants to speak in their own voices.

c.

Experiments are extremely cheap.

d.

Each experiment is unique and illustrates something new.

DIF: Easy REF: 2.6 Experimental Methods

MSC: Remembering

83. What is the primary reason to include a control group in an experiment?

a.

The control group provides feedback about the experimental group.

b.

The control group is ready to take the experimental treatment in case the experimental group does not work out.

c.

The control group allows you to make comparisons to the experimental group.

d.

The control group maintains control over distributing the treatment to the experimental group.

DIF: Moderate REF: 2.6 Experimental Methods | InQuizitive

MSC: Applying

84. A sociologist wants to study racial discrimination in hiring, and decides to either distribute a survey asking employers about their hiring methods, or conduct an experiment that involves sending fake resumes to employers to see who gets an interview. Which method would best examine racial discrimination in hiring and why?

a.

The experimental method because survey methods are generally unreliable.

b.

The experimental method because the researcher can isolate the effect of race by creating otherwise identical resumes.

c.

The survey method because employers will detect the experiment and invalidate the results.

d.

The survey method because experiments outside of a laboratory must deal with the unpredictable intrusions of the real world.

DIF: Moderate REF: 2.6 Experimental Methods | InQuizitive

MSC: Applying

85. Many kitchen tools today are made with easy-to-grip silicone handles, which are a vast improvement over old wire tools that were often painful to use. Although the advantages of silicone over wire might seem obvious, kitchenware makers were unaware of the problems with wire tools until they hired ethnographers. Ethnographers visited people at home, observed how they worked in the kitchen, and were able to determine what sorts of things could be sold to them. This ethnography is an example of

a.

a nonacademic use of research methods.

b.

reflexivity.

c.

a way to ensure validity and reliability.

d.

reactivity.

DIF: Moderate REF: 2.8 Issues in Sociological Research

MSC: Applying

86. If a researcher allows their own values and opinions to affect their analysis, they are guilty of

a.

theoretical incoherence.

b.

bias.

c.

sampling bias.

d.

failing to obtain informed consent.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

87. An ideal whereby researchers identify facts without allowing their own personal beliefs or biases to interfere is known as

a.

applied research.

b.

value-free sociology.

c.

objectivity.

d.

quantitative research.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

88. Reactivity is

a.

the way the experimental group reacts to the independent variable.

b.

when researchers react to data by overreporting the results.

c.

the tendency of research participants to change their behavior in response to being studied.

d.

the goal of applied research, which is to create a reaction.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

89. Elton Mayo conducted his now-classic experiment on worker productivity. Mayo found that he could increase productivity by changing variables in a work environment, but that changing variables back also increased productivity. What did he conclude was the true cause of the increase in productivity?

a.

a decrease in sick days

b.

his own bias

c.

the effect of being studied

d.

increased lighting and longer breaks

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Understanding

90. A researcher studying sororities pretends to be a college student and attempts to join a sorority. The researcher is operating with a high level of

a.

reactivity.

b.

bias.

c.

deception.

d.

objectivity.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Applying

91. Why is action research controversial among more traditional social scientists despite the methodological approach gaining popularity among students?

a.

It strictly adheres to ideal-type models.

b.

It is aligned with values and challenges objectivity.

c.

Research goals come before practical goals.

d.

IRB approval is not required.

DIF: Moderate REF: 2.8 Issues in Sociological Research

MSC: Analyzing

92. Laud Humphreys wrote his dissertation on anonymous homosexual encounters in the men’s rooms of public parks. To gather data, he acted as a lookout for his participants, but he also secretly noted license-plate numbers as the men left so he could get their names and addresses. He picked about fifty of the men the next year and, claiming to be performing a health survey, interviewed them in their homes. His descriptions of the interviews made it possible for many of the men (and their families) to recognize themselves when the dissertation was published. Why do many sociologists consider this research method to be unethical?

a.

It used terminology that was confusing to the interview participants.

b.

It put Humphreys at risk for arrest or retaliation.

c.

It harmed the reputation of the city where Humphrey’s participants lived.

d.

It failed to protect the biographical anonymity of Humphrey’s participants.

DIF: Difficult REF: 2.8 Issues in Sociological Research

MSC: Applying

93. What can an institutional review board do if it has reservations about the safety or ethics of a research project?

a.

It may appoint new researchers to complete the project.

b.

It may stop the project from going forward, at least until changes have been made.

c.

It may issue recommendations for future research.

d.

It may provide assistance to any research participants whose rights have been violated.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

94. A team of sociologists is commissioned to study the effects of lighting levels and amount of time for breaks on workers’ productivity in an office setting. Before the study begins, office workers are told why the researchers are there. When the team analyzes their data, they find that no matter what they do, productivity levels go up while they are physically present. When the team is not physically present, productivity levels return to normal. What is the likely explanation for these findings?

a.

the Hawthorne effect

b.

a lack of confidentiality

c.

excessive objectivity

d.

a lack of a control group

DIF: Easy REF: 2.8 Issues in Sociological Research | InQuizitive

MSC: Applying

95. Which scholar’s research sparked debate about both ethical and legal violations?

a.

James Coleman

b.

Edgar Schein

c.

Alice Goffman

d.

Elton Mayo

DIF: Easy REF: 2.8 Issues in Sociological Research | InQuizitive

MSC: Remembering

TRUE/FALSE

1. Sociologists try to follow the steps of the scientific method or approach to gather new empirical data that can change and deepen our understanding of human social life.

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

2. You will still have to sacrifice some types of information in order to acquire others even if you pick your research method carefully.

DIF: Moderate REF: 2.1 An Overview of Research Methods

MSC: Remembering

3. Operationalizing, or providing operational definitions for variables, is associated with the same step that involves forming a hypothesis.

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

4. Ethnography and participant observation are often used interchangeably.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Remembering

5. Sociologists always try to incorporate some leading questions and double-barreled questions in order to vary the types of questions they ask in interviews.

DIF: Moderate REF: 2.3 Interviews

MSC: Remembering

6. No harm can come to participants as a result of completing a questionnaire.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

7. Some “facts” that sociologists once believed to be unambiguously true are now treated as opinions, biases, or speculation.

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

SHORT ANSWER

1. How does quantitative research differ from qualitative research?

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Remembering

2. Explain how a change in one variable might not be caused by a change in another variable even if the variables are correlated.

DIF: Moderate REF: 2.1 An Overview of Research Methods

MSC: Understanding

3. What does philosopher Thomas Kuhn argue about the truth?

DIF: Easy REF: 2.1 An Overview of Research Methods

MSC: Understanding

4. In what way does a focus group differ from one-on-one interviews?

DIF: Easy REF: 2.3 Interviews MSC: Remembering

5. What are the advantages and disadvantages of asking open-ended and closed-ended questions?

DIF: Difficult REF: 2.3 Interviews MSC: Analyzing

6. Why is it important that researchers have a representative sample when conducting survey research?

DIF: Easy REF: 2.4 Surveys MSC: Understanding

7. How might researchers generate a representative sample from a target population?

DIF: Moderate REF: 2.4 Surveys MSC: Understanding

8. What difficulties does experimental research present for researchers?

DIF: Moderate REF: 2.6 Experimental Methods MSC: Understanding

9. What role does the population studied perform in action research?

DIF: Moderate REF: 2.8 Issues in Sociological Research

MSC: Understanding

10. Explain the importance of confidentiality in social research.

DIF: Moderate REF: 2.8 Issues in Sociological Research

MSC: Understanding

11. What recommendations are set out in the American Sociological Association’s Code of Ethics?

DIF: Easy REF: 2.8 Issues in Sociological Research

MSC: Remembering

ESSAY

1. Why should sociologists generally follow the steps of the scientific method or approach?

DIF: Difficult REF: 2.1 An Overview of Research Methods

MSC: Analyzing

2. The scientific method provides a general plan for conducting research in a systematic way. Describe the series of steps in the scientific method.

DIF: Moderate REF: 2.1 An Overview of Research Methods

MSC: Remembering

3. In everyday life, it is assumed that science provides access to objective truths that will never change. However, the philosopher Thomas Kuhn argues that truth is relative and dependent upon the paradigm through which one sees the world. Explain what a paradigm is and how the scientific method can lead to paradigm shifts.

DIF: Difficult REF: 2.1 An Overview of Research Methods

MSC: Applying

4. Each method of social research comes with its own advantages and disadvantages. This means that there is not necessarily a “right” answer to the question of which method should be used for a project. Discuss the advantages and disadvantages of using ethnographic research.

DIF: Moderate REF: 2.2 Ethnography/Participant Observation

MSC: Evaluating

5. The anthropologist Clifford Geertz coined the term “thick description” to describe well-written field notes. What does he mean by this term?

DIF: Difficult REF: 2.2 Ethnography/Participant Observation

MSC: Understanding

6. Both interviews and surveys require a researcher to write clear, unambiguous questions in order to generate good data. What are the pitfalls and benefits of crafting specific types of questions?

DIF: Difficult REF: 2.3 Interviews MSC: Applying

7. It has been assumed by many sociologists as far back as Auguste Comte, the theorist who coined the term “sociology,” that objectivity is important in studying society. Describe the assumptions surrounding the role objectivity plays in sociology.

DIF: Difficult REF: 2.8 Issues in Sociological Research

MSC: Understanding

8. Given what you learned in Chapter 2, why would an interviewer’s appearance, including clothing and hairstyle, make a difference in determining what they learn?

DIF: Difficult REF: 2.8 Issues in Sociological Research

MSC: Applying

9. In physics, the Heisenberg uncertainty principle states that to measure something is also to change it. Sociologists have observed a similar phenomenon—reactivity. Describe the classic example of reactivity, which was observed and explained by Elton Mayo at the Western Electric Hawthorne Plant between 1927 and 1932.

DIF: Moderate REF: 2.8 Issues in Sociological Research

MSC: Understanding

10. In recent years, ethnography has expanded beyond academic and scientific disciplines and is now often used for commercial purposes. Explain how ethnographic methods can help advertisers.

DIF: Difficult REF: 2.8 Issues in Sociological Research

MSC: Applying

11. Every discipline that does research on humans needs a code of ethics in order to protect its research participants. The risks associated with sociological research may seem subtler than the harm that medical research could cause people if not carried out ethically. Describe the risks of sociological research.

DIF: Difficult REF: 2.8 Issues in Sociological Research

MSC: Understanding

12. A professor receives a grant to study local employment conditions and files the required paperwork with their university’s Institutional Review Board (IRB). Several graduate students who were not around when the project started are later hired to take over the day-to-day management of the project. The IRB promptly cuts off the project’s funding. Explain what an IRB does and why it might revoke funding for a research project.

DIF: Difficult REF: 2.8 Issues in Sociological Research

MSC: Applying

Document Information

Document Type:
DOCX
Chapter Number:
2
Created Date:
Aug 21, 2025
Chapter Name:
Chapter 2 Studying Social Life Sociology Research Methods
Author:
Kerry Ferris

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