Chapter.5 Test Questions & Answers Ethical And Legal Issues - E-Marketing 8e Complete Test Bank by Raymond D. Frost. DOCX document preview.
CHAPTER FIVE ETHICAL AND LEGAL ISSUES
Multiple Choice
- Which of the following is not true in relation to law?
- law is directed toward the behavior of individuals or small groups, as opposed to entire populations
- law attempts to be consistent in time and place
- making law is often slow and complex
- law is an expression of values
- The central focus of ________ is the analysis and description of what is right and wrong and how we judge the difference.
- law
- ethics
- self-regulation
- privacy
- Which of the following is an ethical issue currently confronting those who work in electronic environments?
- intellectual property
- the role of privacy
- freedom of expression
- all of the above
- Favor for the model of self-regulation is supported by all of the following points except ________.
- the private sector’s speed in resolving problems within its area of expertise
- the often contradictory and confusing nature of law
- the motivation to voluntary compliance is compelled by greater consumer confidence
- the insufficiently compelling incentives
- The concept of privacy encompasses ________.
- ethical aspects
- legal aspects
- both of the above
- neither of the above
- The general attributes of privacy fall into each of the following categories except the ________.
- seclusion theory
- autonomy model
- access-control viewpoint
- vacuum model
- What purpose(s) do digital cookies serve?
- recalling stored sales information
- collecting user data, such as name, addresses and phone numbers
- creating/updating features such as virtual shopping baskets
- all of the above
- Critics of opt out presumptions argue which of the following points?
- average consumers are often confused by many opt out routines
- consumers prefer targeted advertising
- the ability of consumers to opt-out cuts down on the effectiveness of marketing efforts
- opt out policies keep marketers from learning anything about consumers
- Which of the following companies have been subject to criticism regarding their possible misuse of users’ private information?
- DoubleClick
- America Online
- All of the above
- Which of the following is a ubiquitous application, meaning it is able to function without a user’s knowledge or control?
- Java applet
- Windows
- XML
- Which of the following issues can be addressed by current conventional criminal statutes?
- workers are extended an expectation of privacy from their employers
- privacy of all American citizens is assured by federal law
- sanctions against the misuse of consumer data
- right of users to opt-out of data submission
- Traditionally, the law has used _______ to define ownership and protect intellectual property rights?
- copyrights
- patents
- trademarks
- all of the above
- Thus far, ________ have been established as the primary means of protecting most of content on the Internet.
- copyrights
- patents
- trademarks
- licenses
- According to trademark law, a certain redundancy is permitted as long as there is enough dissimilarity in which of the following factors?
- type of business
- product name
- language in brand promotions
- all of the above
- ________ allow a buyer to use a company’s product, but with restrictions on the ability to duplicate or distribute it.
- Copyrights
- Patents
- Trademarks
- Licenses
- All of the following can be defined as trade secrets except ________.
- formulas
- facts
- market data
- algorithms
- Which of the following is not a widely held criticism of spam?
- it places burdens on network resources
- it reduces the costs of marketing to target consumers
- it is an unwanted intrusion for receivers
- it is often derived from mailing lists not intended to be used for mass solicitation
- What is a legal method of protecting children from exposure to inappropriate, obscene, or indecent material online?
- filtering models
- censorship of the entire Internet
- the Computer Decency Act of 1996
- all of the above
- Jurisdiction ________.
- is a legal term that describes the authority of a court over individuals, groups, or firms
- has traditionally been based upon physical presence/location
- is unlikely to be exercised within the geographic boundaries of other nations or states
- all of the above
- Which of the following is not a possible sanction for fraudulent conduct?
- forfeiture of property
- lifetime bans on Internet commerce
- civil judgments
- consumer education
True/False
- The study of ethics has been in existence for over 2,500 years.
- True
- False
- If individuals copy, share, or distribute computer software without having purchased it under a licensed, then they may be supporting software piracy.
- True
- False
- There is currently no law regulating consumers’ right to opt-out of unwanted data collection.
- True
- False
- The issue of data collection is the only problem within the context of online privacy.
- True
- False
- Cyber squatting refers to practices whereby one party registers domain names belonging to or resembling the trade names of others.
- True
- False
- Only registered trademarks are protected under the rules outlined in the US Lanham Act.
- True
- False
- Metatags can be used to protect against one’s own or cyber squat against another’s intellectual property, product, or trade name.
- True
- False
- Shrinkwrap, clickwrap, and break-the-seal represent methods of corporate attempts to communicate software licensing obligations to consumers.
- True
- False
- The mass distribution of unsolicited electronic mail is often referred to as spam.
- True
- False
- The use of email or websites to impersonate individuals or corporations is known as spidering.
- True
- False
- According to the text, privacy issues have been a subject of close international attention.
- True
- False
- The Federal Economic Espionage Act of 1996 was enacted, in part, to prevent and prosecute against foreign distribution of corporate trade secrets.
- True
- False
Essay Questions
- What is the distinction between law and ethics?
- What are the arguments for and against self-regulation? Which position holds more validity in your opinion?
- The issue of privacy can be broken down into three general areas. Identify and define these areas.
- What are the arguments for and against the mass distribution of unsolicited email? Support one of these viewpoints using evidence from your own use of email.
- What are some ways for consumers to protect themselves from fraud? Your answer should include a definition of fraud and a specific website useful in protecting consumers.
- What are the norms used by the FTC that represent the minimum requirements essential to the ethical use of consumer information?
- What are some examples of trade secrets that could be distributed illegally according to the US Economic Espionage Act of 1996?
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