Chapter.5 Developing And Distributing Test Bank 1st Edition

Chapter Five

Multiple Choice

1. Social networks can facilitate each of the following EXCEPT:

a) product development

b) distribution

c) retail transactions

d) promotion

e) all of the above

2. What is Quirky?:

a) a social network

b) a photo sharing site

c) a crowdsourcing product development site

d) a content aggregator

e) a file sharing site

3. Which entity brought the Pivot Power Flexible Strip to market?:

a) a large corporation

b) via crowdsourcing

c) a US government patent

d) a small retail electronics store

e) home parties

4. Which of the following is TRUE about Quirky?:

a) researchers develop all the products posted

b) it has a slower time to market than other methods of development

c) they introduce products exclusively via retail stores

d) the community creates, plans and develops the product idea

e) members do not purchase items on the site

5. Which skill do customers perform better than developers?:

a) finding novel ideas

b) problem solving

c) feasibility

d) both a and b

e) all of the above

6. Which of the following is the best example of crowdsourcing?:

a) Joe and Alan use an app to choose a restaurant

b) People all over the world estimate global GDP

c) a class of students examines a social network site

d) Apple computer introduces a music streaming service

e) attending a concert with a large audience

7. Which of the following crowdsources funding for projects?:

a) Quirky

b) Facebook

c) Reddit

d) Kickstarter

e) Mechanical Turk

8. Which of the following types of problems can crowdsourcing solve?:

a) cognition

b) coordination

c) cooperation

d) information

e) all of the above

9. Which of the following does not use crowdsourcing to curate information?:

a) Facebook Graph

b) Yelp

c) MPing

d) Google Search

e) Google Analytics

10. Each of the following is a category of crowdsourcing collaboration EXCEPT:

a) funding

b) aggregating knowledge

c) virtual workforce

d) creative collaboration

e) social networking

11. Which of the following is the site for a virtual workforce?:

a) Quirky

b) Facebook

c) Reddit

d) Kickstarter

e) Mechanical Turk

12. Which of the following crowdsourced activities is done by Tongal?:

a) funding

b) aggregating knowledge

c) virtual workforce

d) creative collaboration

e) social networking

13. Which is the most effective way to reach a large percentage of the population of a developing country?:

a) mobile SMS

b) mobile web

c) web site banner ads

d) mobile apps

e) social media

14. The concept of customer value means:

a) firms want to offer value to customers

b) value-based sales are strong

c) it can be comprised of both tangible and intangible benefits

d) everyday low prices mean value for customers

e) companies can’t influence customer perceptions of value

15. Which is TRUE about customer value?:

a) it’s not evaluated by customers

b) people don’t consider costs

c) customers evaluate costs and benefits of offerings

d) companies can’t influence people’s perceptions of value

e) everyone shares the same customer value perceptions

16. Which of the following is a tangible benefit of using mobile?:

a) mobile check ins

b) virtual products

c) gaming apps

d) reviews of products

e) all of the above

17. The route products take from producer to consumer is known as

a) the product lifecycle

b) the new product development process

c) the channel of distribution

d) the purchase funnel

e) the purchase decision process

18. Duane Reade drugstore sells it brand of mouthwash to customers. This type of distribution is known as:

a) seminal

b) supplier

c) direct marketing

d) established

e) none of the above

19. When Amazon sells Spanx branded undergarments the process is called:

a) seminal

b) supplier

c) direct marketing

d) established

e) none of the above

20. For most products Amazon is a:

a) retailer

b) wholesaler

c) distributor

d) consumer

e) none of the above

21. Real estate agents are:

a) retailers

b) producers

c) distributors

d) consumers

e) middlemen

22. Why are smaller firms more likely than larger firms to open stores on Facebook?:

a) they don’t mind FB owning their content

b) they can control customer emails

c) they have access to all analytics data

d) they sell more than larger firms

e) none of the above

Essays

1. Your brand of healthy hot dogs made from natural ingredients would like to develop a creative campaign in house, but you need some help. Where would you turn and what requirements would you have to decide in order to find skilled creative workers?

2. What is mobile’s current contribution to overall digital sales and how does this compare to retail in-store shopping? What are the implications?