Chapter 12 Palys Archival Sources Exam Questions - Updated Test Bank | Research Methods in the Social and Health Sciences 1e by Palys by Ted Palys. DOCX document preview.

Chapter 12 Palys Archival Sources Exam Questions

Chapter 12: Archival Sources

Test Bank

Multiple Choice

1. ______ involves analyzing existing artifacts of human existence which include texts of various formats, pictures, audio, or video.

A. Ethnography

B. Surveillance capitalism

C. Content analysis

D. Secondary data

Cognitive Domain: Knowledge

Answer Location: Content Analytic Approaches

Difficulty Level: Easy

2. According to Brancati three primary categories for content analysis. Which of the following is NOT one of the categories?

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Knowledge

Answer Location: A Broad Range of Materials

Difficulty Level: Easy

3. Examples of this category materials include books, documents, policies, laws, Twitter feeds, blog posts, comments left on various websites, and reviews.

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Knowledge

Answer Location: A Broad Range of Materials

Difficulty Level: Easy

4. Research utilizing dating profile bios to conduct a content analysis is utilizing what type of material?

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Application

Answer Location: Examining Mate Selection Through Personals Ads

Difficulty Level: Hard

5. Examples of this broad category includes such raw material as film dialogue, music lyrics, television talk shows, radio documentaries, and speeches.

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Knowledge

Answer Location: A Broad Range of Materials

Difficulty Level: Easy

6. Mara is utilizing lyrics from love songs in the 90s to conduct a content analysis to provide insight on the romantic climate of the era. What type of material is Mara using?

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Application

Answer Location: A Broad Range of Materials

Difficulty Level: Hard

7. Examples of this category include materials such as television programs, YouTube videos, music videos, comic books, video games and photo collections.

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Knowledge

Answer Location: A Broad Range of Materials

Difficulty Level: Easy

8. Rory is interested in the representation of women in comic books. What type of material is this?

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Application

Answer Location: A Broad Range of Materials

Difficulty Level: Medium

9. Christina and Chloe both are analyzing displays of romantic gestures in music videos. After coding they compare their results to make sure they are consistent. What are Christina and Chloe interested in?

A. secondary data

B. music

C. inter-rater reliability

D. observational research

Cognitive Domain: Application

Answer Location: A Broad Range of Materials

Difficulty Level: Medium

10. Conducting a content analysis of a film script uses ______ materials.

A. written materials

B. visual materials

C. digital materials

D. verbal materials

Cognitive Domain: Application

Answer Location: A Broad Range of Materials

Difficulty Level: Medium

11. The U.S. Census consist of what kind of ______?

A. written materials

B. visual materials

C. official statistics and secondary data

D. verbal materials

Cognitive Domain: Application

Answer Location: Official Statistics and Secondary Data

Difficulty Level: Medium

12. ______ is the degree to which a set of measures appear to measure what it is intended to measure.

A. Measurement validity

B. Surveillance capitalism

C. Content validity

D. Face validity

Cognitive Domain: Knowledge

Answer Location: Operationalizing Populism

Difficulty Level: Easy

13. Ellis would like to code episodes of the TV show Black-ish for references to colorism. What type of research is this?

A. ethnography

B. surveillance capitalism

C. content analysis

D. observational research

Cognitive Domain: Application

Answer Location: Content Analytic Approaches

Difficulty Level: Hard

14. ______ is primary research data collected by another researcher for their own purposes that is subsequently made available to other members of the research community for their own purposes.

A. Ethnography

B. Surveillance capitalism

C. Content analysis

D. Secondary data

Cognitive Domain: Knowledge

Answer Location: Official Statistics and Secondary Data

Difficulty Level: Easy

15. The tendency for events to be forgotten is an example of ______.

A. memory fade

B. amnesia

C. telescoping

D. memory lapse

Cognitive Domain: Knowledge

Answer Location: Recall: Memory Fade and Telescoping

Difficulty Level: Easy

16. ______ refers to the propensity of respondents to bring events that were outside the sample period into it.

A. Memory fade

B. Bounding

C. Telescoping

D. Memory lapse

Cognitive Domain: Knowledge

Answer Location: Recall: Memory Fade and Telescoping

Difficulty Level: Easy

17. Lilith assists her participants recall by telling them to think about their last birthday. This is called ______.

A. memory fade

B. bounding

C. telescoping

D. memory lapse

Cognitive Domain: Application

Answer Location: Recall: Memory Fade and Telescoping

Difficulty Level: Hard

18. ______ is a procedure used to reduce errors due to ______ that can occur when you have vague time referents.

A. Bounding; memory fade

B. Bounding; telescoping

C. Telescoping; telescoping

D. Telescoping; memory lapse

Cognitive Domain: Application

Answer Location: Recall: Memory Fade and Telescoping

Difficulty Level: Hard

19. ______ is the information we leave behind with every click, query and transaction.

A. Digital residue

B. Behavioral residue

C. Behavioral exhaust

D. Digital exhaust

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

20. Archives are evaluated on the three Vs. Which of the following is NOT one of the three standard dimensions?

A. velocity

B. veracity

C. volume

D. variety

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

21. When evaluating archives, the amount of information available is referred to as the ______.

A. velocity

B. veracity

C. volume

D. variety

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

22. When evaluating archives, the speed with which it is created is referred to as the ______.

A. velocity

B. veracity

C. volume

D. variety

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

23. When evaluating archives, range and form of information available is referred to as the ______.

A. velocity

B. veracity

C. volume

D. variety

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

24. ______ occurs when there is simply too much data and we do not have the capacity to make sense of it.

A. Information overload

B. Information exhaust

C. Data overload

D. Information surplus

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

25. ______ refers to the collection and accumulation of information about people en masse from your use of any digital search, app or web site, which is then used and/or sold to sell advertising that is targeted on the basis of what is known about you.

A. Digital collection

B. Bounding

C. Telescoping

D. Surveillance capitalism

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

True/False

1. Content analysis requires you to have some clear idea of what you are after.

Cognitive Domain: Knowledge

Answer Location: Working With Written Materials

Difficulty Level: Easy

2. It is typical for a newsmagazine to include a discussion of the limitations of a research project.

Cognitive Domain: Knowledge

Answer Location: Limitations and Further Research

Difficulty Level: Easy

3. You can content analyze almost anything.

Cognitive Domain: Knowledge

Answer Location: A Broad Range of Materials

Difficulty Level: Easy

4. Archival measures comprise any information that is contained in “hard copy” or digital records or documents.

Cognitive Domain: Knowledge

Answer Location: Official Statistics

Difficulty Level: Easy

5. “Official” records produced by government--fuel a tremendous amount of research every year and thus deserve scrutiny as yet another archival source.

Cognitive Domain: Knowledge

Answer Location: Official Statistics

Difficulty Level: Easy

6. Big data sets always means better data.

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

7. Data are often fragmented, incomplete, or formatted in a way that renders them difficult or impossible to use.

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

8. Big data, combines incredible potential for research with equally incredible prospect for the trampling of privacy and other rights.

Cognitive Domain: Knowledge

Answer Location: Big Data

Difficulty Level: Easy

Short Answer

1. Summarize the idea of content analysis and discuss when this research method should be utilized.

Cognitive Domain: Comprehension

Answer Location: Content Analytic Approaches

Difficulty Level: Medium

2. Compare and contrast the different materials used to conduct content analysis.

Cognitive Domain: Analysis

Answer Location: A Broad Range of Materials

Difficulty Level: Medium

3. Summarize the role of secondary data sources in research and discuss the strengths and limitations of this method.

Cognitive Domain: Comprehension

Answer Location: Official Statistics and Secondary Data

Difficulty Level: Medium

4. Discuss the use of official statistics and secondary data in order to assess crime.

Cognitive Domain: Analysis

Answer Location: Official Statistics

Difficulty Level: Medium

5. Summarize the three standard dimensions used to evaluate a database and discuss how to use each dimension to understand how to navigate large archives.

Cognitive Domain: Comprehension

Answer Location: Big Data

Difficulty Level: Medium

Essay

1. Imagine you are an expert on big data and the behavioral exhaust. You have been asked to serve as an expert witness discussing the level of access corporations have to the behavioral exhaust produced by citizens. Define both concepts and make an argument for or against the use of big data and behavioral exhaust in marketing decisions.

Cognitive Domain: Application

Answer Location: Big Data

Difficulty Level: Hard

2. Design a content analysis study using current online dating sites (e.g., Tinder). Please provide information on the following:

  1. research question
  2. independent and dependent variable
  3. operationalization of the variable
  4. potential limitations
  5. Materials you will use

Cognitive Domain: Application

Answer Location: Content Analytic Approaches

Difficulty Level: Hard

Document Information

Document Type:
DOCX
Chapter Number:
12
Created Date:
Aug 21, 2025
Chapter Name:
Chapter 12 Archival Sources
Author:
Ted Palys

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