Ch9 Full Test Bank Corporate Social Responsibility And - Answer Key + Test Bank | Public Relations Strategic Digital 2e by Page by Janis Teruggi Page. DOCX document preview.
Chapter 9: Corporate Social Responsibility and Community Relations
Test Bank
Multiple Choice
1. Nothing But Donut Holes, a specialty doughnut franchise, is donating 20% of all profits to Doctors Without Borders as sponsorship for surgeries to repair congenital heart defects. This is an example of ______.
A. community volunteering
B. cause-related marketing
C. cause promotions
D. corporate philanthropy
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Application
Answer Location: Six Practice Areas of Corporate Social Responsibility
Difficulty Level: Medium
2. CSR can be defined as the sum of ______ taken by a company to address the economic, social, and environmental impacts of its business operations.
A. required steps
B. profits and losses
C. voluntary actions
D. marketing tactics
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: Defining Corporate Social Responsibility and Sustainability Communications: Doing Well by Doing Good, or Is It More Complex?
Difficulty Level: Medium
3. Stakeholders are often the catalyst for more ethical behavior and ______ from organizations.
A. mediocrity
B. transparency
C. evaluation
D. discretion
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Knowledge
Answer Location: Social Responsibility Is Foundational in Public Relations Today
Difficulty Level: Easy
4. When beginning discussions about corporate social responsibility, PR professionals often need to first counsel upper management on the benefits of relationship-building programs, and why they need to be aligned with ______.
A. corporate and stakeholder values
B. employee expectations
C. managerial bonuses
D. human relations policy
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: Social Responsibility Is Foundational in Public Relations Today
Difficulty Level: Medium
5. Corporate social responsibility considers the “triple bottom line” by making public interest a part of an organization’s business decisions. This includes honoring ______, planet, and profit.
A. people
B. promotion
C. power
D. progress
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Knowledge
Answer Location: Defining Corporate Social Responsibility and Sustainability Communications: Doing Well by Doing Good, or Is It More Complex?
Difficulty Level: Medium
6. In addition to regular shipping options, an online retailer now also offers customers drop-shipping to different locker locations through metropolitan areas as one way to help reduce the company’s overall carbon footprint. This new shipping option represents which type of corporate social responsibility engagement?
A. corporate philanthropy
B. corporate social marketing
C. socially responsible business practices
D. cause-related marketing
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Application
Answer Location: Six Practice Areas of Corporate Social Responsibility
Difficulty Level: Medium
7. Community building is a natural result of ______ because of the priority placed on transformational benefits to society and valuing relationships.
A. business relevant tactics
B. promotional marketing
C. corporate social responsibility
D. social entrepreneurship
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: INSIGHTS: The New Heroes: Social Entrepreneurs
Difficulty Level: Medium
8. Legally classified, a ______ corporation must publish a report annually to demonstrate its material positive benefit to society and the environment.
A. business
B. nonprofit
C. benefit
D. traditional
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Knowledge
Answer Location: The New Heroes: Social Entrepreneurs
Difficulty Level: Easy
9. Unlike Europe, which of these factors does not impact the decision for U.S. companies to engage in corporate social responsibility?
A. social
B. legislative
C. environmental
D. economic
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Knowledge
Answer Location: Defining Corporate Social Responsibility and Sustainability Communications: Doing Well by Doing Good, or Is It More Complex?
Difficulty Level: Medium
10. To help launch a new socially conscious children’s KidsCares television network, PR Firm CSRx created an interactive World Rescue bingo game. Parents print the World Rescue Bingo card. For the first month of programming, children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card. Three codes matched down, across or diagonally wins. Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to Project Water, Doctors Without Borders or Endangered Species Adoptions. No purchase is required to play. Which type of corporate social responsibility engagement does this represent?
A. community volunteering
B. corporate social marketing
C. cause-related marketing
D. cause promotions
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Application
Answer Location: Six Practice Areas of Corporate Social Responsibility
Difficulty Level: Hard
11. It is recommended that a company engaging in corporate social responsibility should serve and ______ the three performance areas make up the triple bottom line.
A. measure
B. promote
C. exploit
D. create
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: Defining Corporate Social Responsibility and Sustainability Communications: Doing Well by Doing Good, or Is It More Complex?
Difficulty Level: Easy
12. When developing a social responsibility strategy, PR professionals will determine which stakeholders can both affect corporate operations and are ______.
A. intentionally uninvolved
B. motivated to act
C. affluent
D. trustworthy
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: Who Is a Stakeholder?
Difficulty Level: Medium
13. Primary stakeholders have a/an ______ interest in an organization.
A. indirect
B. provisional
C. direct
D. media
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Knowledge
Answer Location: Prioritizing Stakeholders
Difficulty Level: Easy
14. Which of these is an example of corporate social marketing?
A. McDonald’s matches customer donations for Ronald McDonald House Charities.
B. Dunkin Donuts donates $1 to Stop Hunger for every coupon book purchased in store.
C. Apple provides iPads to every elementary-aged student in New York City’s lower income school districts.
D. Mondavi Winery sponsors a campaign designed to reduce drunk driving among college students.
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Analysis
Answer Location: Six Practice Areas of Corporate Social Responsibility
Difficulty Level: Hard
15. Measuring corporate social responsibility efforts includes examining the impact on end-recipients as well as how ______ perceive the activities.
A. competitors
B. stakeholders
C. researchers
D. PR professionals
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation
Difficulty Level: Medium
16. Which of these is a key building block to engaging in successful, ongoing corporate social responsibility?
A. corporate fit
B. CEO activism
C. millennials
D. profitable partnerships
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: Key Building Blocks of Corporate Social Responsibility
Difficulty Level: Medium
17. Crossover applications such as advertising and merchandising tie-ins, business partnerships, and even internal communications to employees are all excellent ______ to corporate social responsibility initiatives.
A. measurements
B. extensions
C. sources
D. signals
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: More Corporate Social Responsibility Building Blocks
Difficulty Level: Easy
18. One strategic benefit to engaging in corporate social responsibility is the ______, which reinforces the need for initiatives that adapt well to social media.
A. excellent PR potential
B. reduced marketing budget
C. streamlined team responsibilities
D. upper management buy-in
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Comprehension
Answer Location: More Corporate Social Responsibility Building Blocks
Difficulty Level: Medium
19. Corporate social responsibility can positively impact an organization’s ______, while CEO activism might risk negatively impacting it.
A. visibility
B. hierarchy
C. management
D. reputation
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Comprehension
Answer Location: CEOs Take Stances on Social Issues
Difficulty Level: Medium
20. A 2018 Nielsen study on CSR reinforced the connection between consumers’ environmental concerns and ______.
A. travel choices
B. personal footprint
C. purchase intent
D. society
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Comprehension
Answer Location: Positive Impact on Reputation
Difficulty Level: Medium
21. According to a 2018 study by Cone Communications, a strong majority of U.S. consumers prioritize companies that ______.
A. help developing countries
B. hire activist CEOs
C. protect the bottom line
D. advocate for issues
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Application
Answer Location: Positive Impact on Reputation
Difficulty Level: Medium
22. CSR initiatives must demonstrate ______ and ______ with key stakeholders.
A. relevance; personal fit
B. brand; top performance
C. quality; company pride
D. value; brand longevity
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Comprehension
Answer Location: More Corporate Social Responsibility Building Blocks
Difficulty Level: Medium
23. Stakeholder engagement initiatives should be ______ for customers, employees, and volunteers.
A. mandatory
B. universal
C. participatory
D. economic
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: More Corporate Social Responsibility Building Blocks
Difficulty Level: Easy
24. Which of these statements is most accurate about millennials?
A. They are not likely to switch to brands associated with a cause.
B. They prefer to pay less for sustainable brands.
C. As a generation, they care the most about sustainability.
D. They form their own opinions and are indifferent to CEO activism.
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Analysis
Answer Location: Positive Impact on Reputation
Difficulty Level: Medium
25. One risk to corporate social responsibility is that activities could be perceived as _______ versus benefiting society or the environment.
A. activism
B. cause-related
C. altruistic
D. promotionally motivated
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Comprehension
Answer Location: More Corporate Social Responsibility Building Blocks
Difficulty Level: Medium
26. According to a 2018 survey, nearly 50% of American adults were more likely to buy from a company with a CEO who ______.
A. eliminates corporate perks
B. takes stands on key issues
C. increases employee salaries
D. takes on the competition
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: CEOs Take Stances on Social Issues
Difficulty Level: Easy
27. What opportunities has CSR created for the PR profession?
A. new online profit centers
B. competitive one-way dialogues
C. a seat at the management table
D. larger technology budgets
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Knowledge
Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges
Difficulty Level: Medium
28. Choose one option that applies to all blanks: A strategically sound communications plan for corporate social responsibility will consider ______ values and anticipate ______ expectations to best encourage ______ engagement.
A. media
B. marketing
C. political
D. stakeholder
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Analysis
Answer Location: Communicating CSR
Difficulty Level: Hard
29. Because corporate social responsibility is connected to every area of an organization’s operations, the outcome can have a significant impact on employee recruiting, corporate ______, and shareholder value.
A. reputation
B. bonuses
C. promotions
D. innovations
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Knowledge
Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges
Difficulty Level: Medium
30. PR professionals must plan CSR activities that ______ and communicate these activities to key stakeholders.
A. create new company values
B. reinforce a company’s purpose
C. hinge on profitable gains
D. eliminate the triple bottom line
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Comprehension
Answer Location: Communicating CSR
Difficulty Level: Medium
31. Tire Tent, a national franchise, states on every invoice and in every commercial that old tires are recycled into a long-lasting, flexible material used to pave roads in third world countries. A news outlet discovered the recycling process is still in development and recycled tires are currently being stored on barges traveling continuously throughout the Pacific Ocean. Although Tire Tent wasn’t aware of the fraud behind the corporate mission, this is still an example of ______.
A. greenspotting
B. greenflagging
C. greenwashing
D. greengate
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Application
Answer Location: Communicating CSR
Difficulty Level: Medium
32. In communicating corporate social responsibility to key stakeholders, two-way, ______ dialogue is best, particularly when communicated via social media.
A. transparent
B. discreet
C. calm
D. passive
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Knowledge
Answer Location: Communicating CSR
Difficulty Level: Easy
33. ______ is an important factor in corporate social responsibility engagement because consumers want to know the impact their preferred brands make on social and environmental issues.
A. Competition
B. Brand loyalty
C. Promotions management
D. Shelf presence
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Comprehension
Answer Location: Best Practices in Corporate Social Responsibility Communications
Difficulty Level: Medium
34. A company moves its annual report online and sends only a postcard to stakeholders announcing the change and why, tying the decision to their corporate social responsibility practices. In addition, they convert the printed annual report into online sound-bites across various platforms. This change not only helps ______ their content but can also increase the life span of key messages.
A. optimize
B. dilute
C. color-code
D. minimize
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Application
Answer Location: Communicating CSR
Difficulty Level: Medium
35. Public relations professionals managing corporate social responsibility engagement for clients are characterized by both company and professional ______.
A. budgets and markets
B. attire
C. codes of conduct
D. references
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Knowledge
Answer Location: Communicating CSR
Difficulty Level: Easy
36. Formulating ______ for a corporate social responsibility client involves not only recommending how to best communicate CSR initiatives to stakeholders but also which communication channels to use.
A. talents
B. strategies
C. photography
D. transparency
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Knowledge
Answer Location: Communicating CSR
Difficulty Level: Easy
37. Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.
A. genuine
B. practical
C. social
D. platonic
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Comprehension
Answer Location: Best Practices in Corporate Social Responsibility Communications
Difficulty Level: Medium
38. For the PR professional who specializes in community relations, being immersed in a business’ surrounding community is key to ______ the business and making it more visible.
A. expanding
B. humanizing
C. elevating
D. targeting
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Comprehension
Answer Location: Community Relations and Corporate Social Responsibility
Difficulty Level: Easy
39. In advance of building another headquarters in the United States, Amazon will likely hire a public relations team to build community relations. What is the team’s first step?
A. invite regional construction companies to a 2-day summit to learn about the project and Amazon’s Request for Proposal process
B. widely distribute job applications online at colleges and libraries in preparation for an Amazon job fair
C. understand the structure, strength, and weaknesses of the community before setting objectives and goals
D. donate books to libraries in all lower income elementary schools and backpacks to the children
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Application
Answer Location: Community Relations and Corporate Social Responsibility
Difficulty Level: Medium
40. Developing and maintaining ______ is essential to building community relations.
A. strategic relationships
B. profitable business practices
C. political policy
D. a community center
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Knowledge
Answer Location: Community Relations and Corporate Social Responsibility
Difficulty Level: Easy
41. Engaging in community relations may include meeting with public officials, religious leaders, special interest groups, educators, and more, primarily to ______.
A. placate decision makers
B. generate sales
C. exchange bribes
D. earn their trust
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Knowledge
Answer Location: Earning Trust
Difficulty Level: Easy
42. The most effective PR professional hired to build community relations is someone who is ______ at the local level.
A. neutral and passive
B. beginning to foster relationships
C. already deeply involved
D. religiously moral and passionate
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Comprehension
Answer Location: Community Relations and Corporate Social Responsibility
Difficulty Level: Medium
43. Both community relations and corporate social responsibility anchor around a business being a ______.
A. tax-paying entity
B. good citizen
C. legal organization
D. visible activist
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Comprehension
Answer Location: Earning Trust
Difficulty Level: Medium
44. According to the Boston College Center for Corporate Citizenship, which of these community beautification programs would most help strengthen employee retention?
A. a corporate-funded “Parks and Planters” gardening program with employee volunteers and local school children
B. hiring a local company twice per year to remove trash along main streets and highways
C. creating social media updates and blog posts about community sites and seasons
D. sponsor the Annual 4th of July “Bursting Blooms” plant sale and fundraiser for employees
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Application
Answer Location: Earning Trust
Difficulty Level: Hard
45. Comcast’s successful expansion in an Illinois county is credited to a local public relations practitioner and his large reservoir of ______ built up within the community.
A. favors and commissions
B. insider information
C. goodwill
D. civic awards
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Knowledge
Answer Location: Earning Trust
Difficulty Level: Easy
46. The windows of Rebecca’s small bakery have been painted with graffiti nearly weekly since opening her shop 3 years ago. She knows the vandals are the teenagers on the next block and has tried to avoid them to keep the peace. It hasn’t worked. Which option below might most improve community relations between Rebecca and the neighborhood teens?
A. hire a local security guard to keep watch at night
B. offer a free baking class for teens after school two afternoons per week
C. donate cook books to the high school library
D. donate baked goods for the Homecoming Dance bake sale next Fall
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Application
Answer Location: Earning Trust
Difficulty Level: Medium
47. The Latino community is a growing and significant demographic in the United States. The most effective community relations programs to this key population segment are ______.
A. rotated annual programs
B. translated into Spanish
C. focused on capital investment
D. based on authentic partnerships
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Comprehension
Answer Location: Public Relations With Diverse Communities
Difficulty Level: Medium
48. What was the creative strategy behind the “Generation S” project aimed at African Americans fighting sickle cell disease?
A. to send nurses into underserved communities
B. to inspire and educate others through personal stories
C. to provide pharmacy discounts on new medicines
D. to create a medical provider network in communities
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Knowledge
Answer Location: Public Relations With Diverse Communities
Difficulty Level: Easy
49. The creative strategy behind the “Be About It” project aimed at Asian Americans fighting Hepatitis B was based on ______.
A. informational kits for schools to educate elementary students
B. opening new hospital wings dedicated to treating the disease
C. engaging senior citizens to inform younger community members
D. getting audiences to see the community as people, not just cases
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Comprehension
Answer Location: Public Relations With Diverse Communities
Difficulty Level: Medium
50. H&M clothing retailer was an early adopter of the UN Guiding Principles on Human Rights and was one of the first global fashion companies to ______.
A. donate profits to regional causes
B. market a line of recycled clothing
C. make its supplier factory list public
D. work against rain forest destruction
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Knowledge
Answer Location: Profiles of Community Corporate Social Responsibility Successes and Challenges
Difficulty Level: Easy
True/False
1. The movement toward corporate social responsibility encourages good citizenry from businesses with obligation only to society, not to the environment.
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Knowledge
Answer Location: Defining Corporate Social Responsibility and Sustainability Communications: Doing Well by Doing Good, or Is It More Complex?
Difficulty Level: Medium
2. A synergistic relationship exists between an organization and its stakeholders, which explains why a company cannot exist without them.
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: Strategic Benefits of Social Responsibility
Difficulty Level: Medium
3. Eighty percent of Americans indicate they are more likely to purchase a company’s products when they also agree with the CEO on societal and environmental issues.
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: CEOs Take Stances on Social Issues
Difficulty Level: Medium
4. Generation X is widely known as the most sustainability-conscious generation.
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Knowledge
Answer Location: Positive Impact on Reputation
Difficulty Level: Easy
5. If not properly communicated across multiple channels, corporate social responsibility activities can be seen as self-promotional and even misleading.
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Comprehension
Answer Location: More Corporate Social Responsibility Building Blocks
Difficulty Level: Easy
6. Messages communicating an organization’s corporate social responsibility are more credible when also perceived as fitting that organization’s purpose and values.
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Comprehension
Answer Location: Best Practices in Corporate Social Responsibility Communications
Difficulty Level: Easy
7. Not only should corporate social responsibility activities be anchored on a business’ purpose and values, but they should also be communicated with a new corporate voice.
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Comprehension
Answer Location: Best Practices in Corporate Social Responsibility Communications
Difficulty Level: Medium
8. Multiple communication platforms, vehicles, and formats make it more difficult for today’s PR professionals to optimize corporate social responsibility content and expand the life span of a story.
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Comprehension
Answer Location: Best Practices in Corporate Social Responsibility Communications
Difficulty Level: Medium
9. Before engaging in any local community relations efforts, a company must first understand the community’s structure, including its weaknesses as well as its strengths.
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Knowledge
Answer Location: Community Relations and Corporate Social Responsibility
Difficulty Level: Medium
10. In working with Latinos--a rapidly growing population--the most effective CSR initiatives are based upon financial investment.
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Application
Answer Location: Public Relations With Diverse Communities
Difficulty Level: Medium
Short Answer
1. Compare and contrast cause promotions and cause-related marketing as they relate to corporate social responsibility. Give an example of each.
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Analysis
Answer Location: Six Practice Areas of Corporate Social Responsibility
Difficulty Level: Medium
2. What is a B corporation and how does a company become one?
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Comprehension
Answer Location: Successful Corporate Social Responsibility Flows From Business Culture and Builds Reputation
Difficulty Level: Medium
3. Based on research presented in the text, demonstrate why millennials are an important demographic to consider for cause-related marketing activities.
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Application
Answer Location: Positive Impact on Reputation
Difficulty Level: Hard
4. What is greenwashing?
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Knowledge
Answer Location: Communicating CSR
Difficulty Level: Easy
5. When expanding into a new Illinois county, Comcast hired a PR professional to help open doors. Briefly identify why he was able to inspire an overflow crowd to attend a Comcast meet-and-greet event.
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Analysis
Answer Location: Earning Trust
Difficulty Level: Medium
Essay
1. Analyze the way in which corporate philanthropy has evolved into CSR in the 21st century. Provide an example to highlight the difference between the two concepts.
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Analysis
Answer Location: Origins and Driving Forces of Corporate Social Responsibility
Difficulty Level: Hard
2. Illustrate the difference between strategic and responsive corporate social responsibility. Include a fictional or real example of each.
Learning Objective: 9.1: Understand CSR, its history, and its connection to PR.
Cognitive Domain: Application
Answer Location: Strategic Benefits of Social Responsibility
Difficulty Level: Medium
3. Briefly describe the pros and cons of CEO activism. How should PR professionals counsel CEOs?
Learning Objective: 9.2: Examine how successful CSR activity is part of organizational culture and reputation management.
Cognitive Domain: Analysis
Answer Location: CEOs Take Stances on Social Issues
Difficulty Level: Medium
4. Explain why the PR professional is the best person to manage the CSR process and discuss some of the opportunities they can create for companies.
Learning Objective: 9.3: Evaluate the opportunities and challenges in mounting an effective internal and external CSR campaign.
Cognitive Domain: Application
Answer Location: Communicating Corporate Social Responsibility: Opportunities and Challenges
Difficulty Level: Medium
5. Compare the Latino and Asian American U.S. populations and describe the community relations challenges of reaching them.
Learning Objective: 9.4: Understand the PR practice of community relations and its connection to CSR.
Cognitive Domain: Analysis
Answer Location: Public Relations with Diverse Communities
Difficulty Level: Medium
Document Information
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Answer Key + Test Bank | Public Relations Strategic Digital 2e by Page
By Janis Teruggi Page
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