Ch8 Exam Prep Media and Technology

Test Bank Questions

Chapter 8

1. Caleb attended a private high school, which gave each student access to a personal laptop and iPhone. Ted attended a poorly funded public school, which had few computers and outdated technology. When Caleb gets to college, he’s more prepared than Ted for coursework which includes computer and online material. This occurrence is an example of:
   1. Computer lag
   2. Digital divide
   3. Technological pause
   4. New media
2. E-readiness can be defined as:
   1. the ability to sort through, interpret, and process digital knowledge.
   2. the application of science to solve problems in daily life.
   3. the virtual experience offered by leading educational institutions.
   4. the electronic waste created by consumers.
3. Which of the following is an example of planned obsolescence?
   1. Evangeline refuses to purchase a Droid or an iPhone because her Razor phone has been in perfect shape for the past 6 years.
   2. Target offers a “buy two, get one free” sale on Blue Ray discs.
   3. Sarah’s iPod breaks just as the newest iPod Nano is being introduced.
   4. Jerome spills coffee on his MacBook, and it ruins the keyboard.
4. After the floppy disk was introduced, zip drives were invented shortly after, followed quickly by flash drives. This is an example of:
   1. Digital divide
   2. Design patent
   3. Stolen technology
   4. Evolutionary model of technological change
5. Last week, a major politician was caught in a political scandal. The story was featured on the front page of the New York Times, the Los Angeles Times, CNN.com, and was the lead story on NBC, ABC, and CBS nightly news. This is referred to as:
   1. Homogenization
   2. Telecommunication
   3. Fragmentation
   4. Alliteration
6. The term technological diffusion is defined as:
   1. The spread of technology across borders.
   2. The global lack of access to online media.
   3. A form of constant monitoring in which the observation posts are decentralized and the observed is never communicated with directly.
   4. The breakdown of communication between technological innovators and the general public.
7. Which sociological perspective sees technology and media as a tool individuals use to express how much wealth they have?
   1. Functionalist
   2. Cyberfeminist
   3. Symbolic Interactionist
   4. Conflict
8. How has advertising revenue significantly changed in the past few years?
   1. Newspaper advertising revenue has greatly increased, while online advertising revenue has fallen.
   2. Cable and online revenue have remained greatly unchanged, while newspaper and magazine advertising revenue have fallen greatly.
   3. Magazine revenue has risen steadily, while online and newspaper revenue has fallen dramatically.
   4. Online advertising revenue has fallen slightly, while newspaper advertising revenue has increased greatly.
9. Which of the following is NOT an example of new media?
   1. Barnes and Noble
   2. Twitter
   3. Facebook
   4. The Kindle
10. The term media globalization can be defined as:
    1. The cross-cultural development and exchange of computer hardware.
    2. The governmental sanction allowing worldwide access to media education.
    3. The inability of geographically rural areas to access new media.
    4. The worldwide integration of media through the cross-cultural exchange of ideas.
11. Susan has the newest iPhone, iPad, iPod, and Mac. When a new Apple product is released, Susan stands in line for hours to be the first to buy it. Susan is a(n):
    1. Republican
    2. Technophile
    3. PC person
    4. Neo-Luddite
12. Before the dawn of social media, powerful TV networks and widely circulated newspapers had great influence over the news stories that were reported to the public. This is referred to as:
    1. Social control
    2. The great divide
    3. Gatekeeping
    4. Discriminatory journalism
13. Which theorist would be most interested in who controls the media, and the ways in which the dominant race and class minimizes the media presence of the lower classes and other races?
    1. A conflict theorist
    2. A symbolic interactionist
    3. A cyberfeminist
    4. A functionalist
14. What is a negative risk of media globalization?
    1. Social media spreading awareness about social causes.
    2. Accessible technology being made available to remote societies.
    3. The spread of computer literacy.
    4. Governments censoring information for their benefit.
15. The term panoptic surveillance is defined in the text as:
    1. A form of constant monitoring in which the observation posts are decentralized and the observed is never communicated with directly
    2. A network of neighborhood spies who go through local mailboxes and listen in on phone lines
    3. When people are too overwhelmed with media input to really care about the issue, so their involvement becomes defined by awareness instead of by action about the issue at hand
    4. An online invasion of spyware which track when controversial political beliefs are being expressed
16. Tyson visits China over spring break, and after getting online to write home to her parents, she realizes some of her favorite social media sites are blocked by the Chinese government. She becomes concerned with how technology reinforces inequalities among communities, both within and among countries. What sociological perspective best fits Tyson’s concerns?
    1. Functionalist
    2. Cyberfeminist
    3. Symbolic Interactionist
    4. Conflict
17. The debate about net neutrality consists of two main sides. Which of the following is one of those sides?
    1. Designating those who provide Internet service as common carriers would constitute a reasonable regulatory burden.
    2. Those who provide Internet service should be treated as common carriers, legally prohibited from discriminating based on the customer or nature of the goods.
    3. People should pay Internet providers a premium for faster service, since you pay for what you get.
    4. Companies should invest in making improvements to their Internet service or expanding those services to underserved areas.
       
18. Today, the majority of mass-media outlets are owned by six corporations. This is a product of ___.
    1. Cyberfeminism
    2. Media globalization
    3. Technological imbalance
    4. Corporate isolation
19. From the functionalist perspective, which of the following is a function of social media?
    1. Life changing function
    2. Social norm function
    3. Entertainment function
    4. All of the above
20. The term cyberfeminism is defined by the text as:
    1. The application to and promotion of feminism online.
    2. The removal of feminist social activism from the physical world to the online world.
    3. The threat of sexism overtaking internet message boards.
    4. The growing number of young girls who are becoming addicted to World of Warcraft.

Copyright 2015, Rice University. All Rights Reserved.