Ch.8 Creativity and Product Development Complete Test Bank

Technology Ventures (Byers), 5e

Chapter 8 Creativity and Product Development

1) Creativity is the ability to use the imagination to harvest existing ideas, strategies, business models, or solutions.

2) Which of the following is the correct order of elements in the creativity process?

A) Describe the problem -> Intuitive thinking and brainstorming -> Incubation Period

B) Insights, ideas, and inventive thinking -> Evaluate and test the ideas -> build a prototype

C) Build a prototype -> intuitive thinking and brainstorming -> Insights, ideas, and inventive thinking

D) Describe the problem -> evaluate and test the ideas -> incubation period

3) Which of the following is the last step in the creativity process before reframing and starting again?

A) Evaluate and test the ideas

B) Describe the problem

C) Incubation period

D) Build a prototype

4) Which of the following is not a persona that occupies a learning role?

A) Anthropologist

B) Director

C) Experimenter

D) Cross-pollinator

5) Which of the following four factors of the innovation engine is nonadjacent to the others?

A) Culture

B) Imagination

C) Resources

D) Habitat

6) Which of the following is not one of the elements listed as useful for an effective brainstorming session?

A) The right stimulus

B) The right challenge

C) The right idea

D) The right empathy

7) Which of the following is not listed as a brainstorming rule?

A) Listen to yourself

B) Defer judgment

C) Be visual

D) Emphasize quality over quantity

8) People who maintain a positive and learning-oriented attitude have a more malleable brain.

9) ________ is the conventional version of the following creative management practice ________.

A) Hire people you need; Hire people who are "slow learners" of the organizational code

B) Consider logical or practical ideas, and plan to do them; Consider unrealistic ideas, and plan to do them

C) Cater to people who will analyze and support the work; Stay away from, divert, or bore anyone who just wants to discuss money

D) Duplicate the previous successes of your company; Stress importance of ignoring and defying bosses and peers

10) Design of a product leads to the arrangement of concrete details that embodies a new product idea or concept.

11) Design of a product aims to mediate between the ________ and ________.

A) the novel concept; established institutional needs

B) the customer; market values

C) static beliefs; entrenched firms

D) opportunity costs; innovation

12) By describing the light in terms of ________, Thomas Edison made the electric light feel ________.

A) Gas lamps; impactful

B) Function; rapidly acceptable

C) Established institutions; familiar

D) Design decisions; novel

13) According to the overall development process, when should you iterate?

A) Before research and development

B) After unsatisfactory tests

C) While building prototypes

D) After the design is finalized

14) Which of the following is not one of the five practices of good product development?

A) Senior management committed to the design process

B) Clear vision for product

C) Open information sharing

D) Commitment to the dominant design

15) What is the last part of step 2 (after research and development, before prototype) of the product design process?

A) Optimize the parameters of the project

B) Establish the product configuration

C) Select the components of the product

D) Establish the product's goals and attributes

16) In the five factors of usability, you can ask ________ to learn about ________.

A) "How long does it take to learn the product's operation?"; Satisfaction

B) "How often do users make errors?"; Memorability

C) "How fast can an experiences user complete the necessary steps?"; Efficiency of use

D) "Does the user like operating the product?"; Ease of learning

17) A module is a dependent, unique unit that can be combined with others to form a larger system

18) Which of the following is not one of the best practices for a team entering the prototyping phase?

A) Try to create a virtual prototype, which are dynamic and cost less

B) Carry multiple product concepts into the prototyping phase

C) Use rapid prototyping to aim for a minimum viable product

D) Have a minimum awesome product before starting to prototype

19) Which of the following is not listed as an element that goes into a scenario (i.e. from Figure 8.6)?

A) Learning

B) Driving forces

C) Key issues and questions

D) Logics

20) Which of the following is a way that Teva promotes rapid prototyping?

A) Marketing proprietary branded ingredients

B) Sponsoring hackathons

C) Acquiring pharmaceutical firms

D) Identifying promising products