Ch.6 Digital Analysis Ecosystem Test Questions & Answers 2e - Digital Marketing Analytics 2e Test Bank with Key by Chuck Hemann. DOCX document preview.

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Ch.6 Digital Analysis Ecosystem Test Questions & Answers 2e

Chapter 6: Digital Analysis Ecosystem

  1. Digital ecosystem analysis is a way to bring clarity to the big picture, beyond your brand’s walls, setting the strategic direction for your digital marketing. What questions listed below does an ecosystem analysis attempt to answer?
    1. What role does this platform play for my audience?
    2. How does my audience discover and use it?
    3. What is the benefit to my brand for being on a platform?
    4. What is the priority level for this platform, near-term or long-term opportunity?
  2. An ecosystem analysis is a deep dive on the major social platforms we have described in previous chapters, such as Facebook, Twitter, YouTube, Instagram and Snapchat. Please select whether this statement is true or false.
    1. True
    2. False
  3. Please select the response below that represents the first step in performing an Ecosystem analysis?
    1. Quantify volume of conversations
    2. Quantify volume of traffic
    3. Assess content relevance
    4. Determine brand relevance
    5. Perform a digital inventory
    6. Prioritize platforms
  4. With the boom of content marketing over the years, there are now mature and standardized approaches for determining your content relevance. Please select whether this statement is true or false.
    1. True
    2. False
  5. After performing an ecosystem analysis inventory and identifying all the digital locations where your audience exists, a brand should create an engagement strategy for those properties. Please select whether this statement is true or false.
    1. True
    2. False
  6. How many ecosystem maps should be produced as outputs of a digital ecosystem analysis?
    1. 1
    2. 2
    3. 3
    4. 4
    5. 5
  7. Please select all of the types of digital properties that should be included in a digital inventory exercise.
    1. Websites
    2. Mobile apps
    3. Social platforms
    4. IoT devices
    5. Online communities
    6. Email subscriptions
    7. Online Forums
  8. Please select all of the types of digital properties that should be included in a digital inventory exercise.
    1. Websites
    2. Mobile apps
    3. Social platforms
    4. IoT devices
    5. Online communities
    6. Email subscriptions
    7. Online Forums

Document Information

Document Type:
DOCX
Chapter Number:
6
Created Date:
Aug 21, 2025
Chapter Name:
Chapter 6 Digital Analysis Ecosystem
Author:
Chuck Hemann

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