Ch.3 Ebusiness Electronic Business Value Test Bank Answers - M Information Systems 5th Edition | Test Bank with Answer Key by Paige Baltzan by Paige Baltzan. DOCX document preview.
M: Information Systems, 5e (Baltzan)
Chapter 3 Ebusiness: Electronic Business Value
1) Disruptive technology tends to provide us with better, faster, and cheaper products.
2) Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.
3) Dell computer ranks highest on the list for expecting returns from new investments.
4) In terms of disruptive technology what is best for an organization's current business could ruin it in the long term.
5) Ebusiness is the buying and selling of goods and services over the Internet.
6) Ebusiness is something that a business can just go out and buy.
7) Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.
8) A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.
9) A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
10) A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.
11) A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
12) Universal resource locator (URL) contains the address of a file or resource on the web such as www.apple.com or www.microsoft.com.
13) URL shortening is the translation of a long URL into an abbreviated alternative that redirects to the longer URL.
14) URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.
15) HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.
16) HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.
17) World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web ( www.w3.org).
18) Internet Corporation for Assigned Names and Numbers (ICANN) is an international community that develops open standards to ensure the long-term growth of the Web.
19) Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.
20) World Wide Web Consortium (W3C) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.
21) The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.
22) The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.
23) The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.
24) The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.
25) Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.
26) The WWW, such as Internet Explorer or Mozilla's Firefox, allow users to access organization systems.
27) Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.
28) A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.
29) A universal resource locator (URL) identifies a URL address and apple.com is an example of a domain name.
30) URLs use domain names to identify particular websites.
31) Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.
32) A URL is a program that runs within another application such as a website.
33) Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.
34) Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.
35) A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
36) A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.
37) Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.
38) Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
39) Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
40) Information richness measures the number of people a firm can communicate with all over the world.
41) Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me."
42) Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.
43) Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.
44) In reintermediation, steps are removed from the value chain as new players find ways to add value to the business process.
45) Information reach refers to the number of people a business can communicate with, on a global basis.
46) An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.
47) Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.
48) Transaction brokers process online sales transactions.
49) Business-to-consumer applies to any business that sells its products or services directly to consumers online.
50) A click-and-mortar business operates on the Internet only without a physical store.
51) The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.
52) A business model is a plan that details how a company creates, delivers, and generates revenues.
53) A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.
54) Dot-com was the original term for a company operating on the Internet.
55) A search engine is website software that finds other pages based on keyword matching similar to Google.
56) Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.
57) Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
58) Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
59) Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
60) Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.
61) Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.
62) Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.
63) Pay-per-conversion generates revenue each time a website visitor is converted to a customer.
64) A webinar is a form of Web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.
65) Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.
66) An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.
67) Real-time communication occurs when a system updates information at the same rate it receives it.
68) Instant messaging (IMing) is a service that enables instant or real-time communication between people.
69) Instant messaging converts an audio broadcast to a digital music player.
70) A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.
71) Managing consumer trust is not a challenge for ebusiness participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.
72) The Internet marketplace is free of most forms of traditional sales tax.
73) The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.
74) Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.
75) Source code is software made available free for any third party to review and modify.
76) The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.
77) An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.
78) An open system contains instructions written by a programmer specifying the actions to be performed by computer software.
79) Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.
80) User-contributed content (or user-generated content) is created and updated by many users for many users.
81) User-contributed content is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.
82) Open systems tap into the core knowledge of all employees, partners, and customers.
83) Closed source is any proprietary software licensed under exclusive legal right of the copyright holder.
84) Native advertising is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
85) Open source is any proprietary software licensed under exclusive legal right of the copyright holder.
86) Closed source is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
87) Knowledge can be a real competitive advantage for an organization. The most common form of collective intelligence found inside the organization is knowledge management (KM), which involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
88) Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
89) Native advertising sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
90) The primary objective of knowledge management is to be sure that a company's knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed.
91) A knowledge management system (KMS) supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization. KMS can distribute an organization's knowledge base by interconnecting people and digitally gathering their expertise.
92) Tacit knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS. Examples of tacit knowledge are assets such as patents, trademarks, business plans, marketing research, and customer lists.
93) Explicit knowledge is the knowledge contained in people's heads. The challenge inherent in explicit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people's heads.
94) Social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.
95) Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.
96) A hashtag is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#). For example, the hashtag #sandiegofire helped coordinate emergency responses to a fire.
97) Social graphs represent the interconnection of relationships in a social network.
98) A social graph is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).
99) A hashtag represents the interconnection of relationships in a social network.
100) A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.
101) Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.
102) Social media maps group contacts (personal and professional) identifying who knows each other and who works together. In a company it can provide a vision of how employees work together.
103) Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.
104) Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
105) A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.
106) Social bookmarking allows users to share, organize, search, and manage bookmarks.
107) The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.
108) A wiki is a Hawaiian word for quick and is a type of a collaborative Web page that allows users to add, remove, and change content.
109) RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.
110) Microblogging is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.
111) The network effect describes how products in a network increase in value to users as the number of users increases.
112) A mashup is a website or web application that uses content from more than one source to create a completely new product or service.
113) A selfie is a self-photograph placed on a social media website.
114) A hashtag is a self-photograph placed on a social media website.
115) An ezine is a magazine published only in electronic form on a computer network. Flipboard is a social-network aggregation, magazine-format application software for multiple devices that collects content from social media and other websites, presents it in magazine format, and allows users to flip through the content.
116) A selfie is a magazine published only in electronic form on a computer network.
117) Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.
118) Open source and sharing are both advantages and disadvantages of Business 2.0.
119) Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.
120) Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.
121) Web 3.0 refers to static text-based information websites.
122) Mobile banking and mobile sales are both a part of the emerging mbusiness.
123) Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?
A) collective intelligence
B) digital Darwinism
C) joint venture
D) sole proprietorship
124) Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?
A) sustaining technology
B) disruptive technology
C) reputation system
D) personalization
125) Which of the follow represents a form of disruptive technology?
A) enter the marketplace at the low end
B) a new way of doing things that initially doesn't meet the needs of existing customers
C) tend to open new markets and destroy old ones
D) all of these are included
126) Which of the following is a challenge of sustaining technology?
A) provides a cheaper product for current customers
B) provides a product that does not meet existing customer's future needs
C) provides a better product for current customers
D) provides a faster product for current customers
127) Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?
A) Johnson & Johnson
B) Sears
C) Dell
D) None of these.
128) The Innovator's Dilemma suggests that established companies can take advantage of ________ without hindering existing relationships with customers, partners, and stakeholders.
A) sustaining technology
B) existing investments
C) collective intelligence
D) disruptive technology
129) Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?
A) Internet
B) ecommerce
C) ebusiness
D) WWW
130) Which of the following terms could you use synonymously when referring to the Web?
A) network, paradigm shift
B) URL, domain name
C) HTML, Internet
D) Web browser, blog
131) At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?
A) understanding that he must create a unique domain name for each client
B) being able to work with HTML
C) understanding of the World Wide Web and how hyperlinks work
D) all of these
132) Which of the following is not a reason for the explosive growth of the WWW?
A) Basic Web pages are easy to create and extremely flexible.
B) The microcomputer revolution made it possible for an average person to own a computer.
C) Digital Darwinism.
D) The speed, convenience, and low cost of email.
133) Which term describes the WWW during its first few years of operation between 1991 and 2003?
A) Web 1.0
B) eshop
C) open source
D) all of these
134) What is the difference between ecommerce and ebusiness?
A) Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations.
B) Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations.
C) Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the knowledge management systems.
D) Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations.
135) What is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?
A) hypertext markup language (HTML)
B) URL
C) hypertext transport protocol (HTTP)
D) DARPA
136) What is the current version of HTML that delivers everything from animation to graphics and music to movies?
A) HTML 5
B) URL 3
C) HTML 4
D) IICANN 5
137) What is an international community that develops open standards to ensure the long-term growth of the Web?
A) HTML 5
B) URL
C) World Wide Web Consortium (W3C)
D) Internet Corporation for Assigned Names and Numbers (ICANN)
138) What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?
A) HTML 5
B) URL
C) World Wide Web Consortium
D) Internet Corporation for Assigned Names and Numbers (ICANN)
139) What is HTML 5?
A) delivers everything from animation to graphics and music to movies
B) an international community that develops open standards to ensure the long-term growth of the Web
C) a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management
D) the Internet protocol Web browsers use to request and display Web pages using universal resource locators
140) What is the World Wide Web Consortium?
A) delivers everything from animation to graphics and music to movies
B) an international community that develops open standards to ensure the long-term growth of the Web
C) a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management
D) the Internet protocol Web browsers use to request and display Web pages using universal resource locators
141) What is the Internet Corporation for Assigned Names and Numbers?
A) delivers everything from animation to graphics and music to movies
B) an international community that develops open standards to ensure the long-term growth of the Web
C) a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management
D) the Internet protocol Web browsers use to request and display Web pages using universal resource locators
142) What allows user to access the WWW?
A) Web conferencing
B) Web browser
C) Web 2.0
D) Web business
143) Which of the following is a type of Web browser?
A) Microsoft Word and Excel
B) Internet Explorer and Mozilla Firefox
C) Facebook and MySpace
D) All of these
144) What caused Polaroid to go bankrupt?
A) It failed to have innovative technology and a captive customer base.
B) One-hour film processing and digital cameras stole its market share.
C) People who want instant access to their pictures also want a third party involved.
D) Internet websites such as Flickr and Facebook stole its market share.
145) Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?
A) digital bookmark
B) Internet bookmark
C) universal resource locator
D) Web browser
146) Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?
A) auto industry
B) retail industry
C) travel industry
D) waste or recycling industry
147) Universities were among some of the first users of the Internet. What was the Internet first called?
A) HTML
B) ARPANET
C) OPT
D) WWO
148) What is the address of a file or resource on the web such as www.apple.com?
A) hypertext markup language
B) web browser
C) hypertext transport protocol
D) universal resource locator
149) What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?
A) hypertext markup language
B) web browser
C) hypertext transport protocol
D) universal resource locator
150) What allows users to access the WWW?
A) hypertext markup language
B) web browser
C) hypertext transport protocol
D) universal resource locator
151) What is the Internet protocol web browsers use to request and display web pages using universal resource locators?
A) hypertext markup language
B) web browser
C) hypertext transport protocol
D) universal resource locator
152) What identifies a URL address?
A) domain name
B) domain name hosting
C) applet
D) paradigm shift
153) What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?
A) domain name
B) domain name hosting
C) applet
D) paradigm shift
154) What is a program that runs within another application such as a website?
A) domain name
B) domain name hosting
C) applet
D) paradigm shift
155) What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
A) domain name
B) domain name hosting
C) applet
D) paradigm shift
156) What does digital Darwinism imply?
A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C) Organizations that can adapt to new information systems are doomed to extinction.
D) Organizations that cannot adapt to new information systems are doomed to exile.
157) Which of the following is an example of a disruptive technology?
A) Oracle's database software
B) Sony's transistor-based consumer electronics (transistor radio)
C) Intel's low-end microprocessor
D) All of these
158) Which of the following is an example of a sustaining technology?
A) Porsche's faster car
B) Intel's low-end microprocessor
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of these
159) Which company is expecting to gain the majority of its returns on existing investments?
A) Dell Computer
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum
160) Which company is expecting to gain the majority of its returns on new investments?
A) General Motors
B) Sears Roebuck
C) Dell Computer
D) Phillips Petroleum
161) Which of the following is a reason for the growth of the World Wide Web?
A) the microcomputer revolution
B) advancements in networking hardware
C) web pages being easy to create and flexible
D) all of these
162) What is information richness?
A) a global public network of computer networks that pass information from one to another using common computer protocols
B) refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
C) refers to the number of people a business can communicate with, on a global basis
D) occurs when those with access to technology have great advantages over those without access to technology
163) What is information reach?
A) a global public network of computer networks that pass information from one to another using common computer protocols
B) refers to the depth and breadth of information transferred between customers and businesses
C) measures the number of people a firm can communicate with all over the world
D) occurs when those with access to technology have great advantages over those without access to technology
164) Which of the following is not one of the Internet's impacts on information?
A) easy to compile
B) improved content
C) digital divide
D) increased richness
165) What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?
A) intermediaries
B) disintermediation
C) reintermediation
D) cybermediation
166) What occurs when a business sells directly to the customer online and cuts out the middle man?
A) intermediaries
B) disintermediation
C) reintermediation
D) cybermediation
167) What occurs when steps are added to the value chain as new players find ways to add value to the business process?
A) intermediaries
B) disintermediation
C) reintermediation
D) cybermediation
168) What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?
A) intermediaries
B) disintermediation
C) reintermediation
D) cybermediation
169) Both individuals and organizations have embraced ebusiness to do which of the following?
A) Enhance productivity.
B) Maximize convenience.
C) Improve communication.
D) All of these.
170) What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
A) information richness
B) information age
C) information reach
D) information browser
171) What is a two-dimensional representation of data in which values are represented by colors?
A) heat map
B) clickstream analytics
C) website traffic analytics
D) website ebusiness analytics
172) What is the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order?
A) heat map
B) clickstream analytics
C) website traffic analytics
D) website ebusiness analytics
173) What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?
A) heat map
B) clickstream analytics
C) website traffic analytics
D) website ebusiness analytics
174) What uses clickstream data to determine the effectiveness of the site as a channel-to-market?
A) heat map
B) clickstream analytics
C) website traffic analytics
D) website ebusiness analytics
175) What is a heat map?
A) a two-dimensional representation of data in which values are represented by colors
B) the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order
C) uses clickstream data to determine the efficiency of the site for the users and operates at the server level
D) uses clickstream data to determine the effectiveness of the site as a channel-to-market
176) What are clickstream analytics?
A) a two-dimensional representation of data in which values are represented by colors
B) the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order
C) uses clickstream data to determine the efficiency of the site for the users and operates at the server level
D) uses clickstream data to determine the effectiveness of the site as a channel-to-market
177) What are website traffic analytics?
A) a two-dimensional representation of data in which values are represented by colors
B) the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order
C) uses clickstream data to determine the efficiency of the site for the users and operates at the server level
D) uses clickstream data to determine the effectiveness of the site as a channel-to-market
178) What are website ebusiness analytics?
A) a two-dimensional representation of data in which values are represented by colors
B) the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order
C) uses clickstream data to determine the efficiency of the site for the users and operates at the server level
D) uses clickstream data to determine the effectiveness of the site as a channel-to-market
179) What measures the number of people a firm can communicate with all over the world?
A) information richness
B) information age
C) information reach
D) information browser
180) Which of the below would not be considered an advantage of ebusiness?
A) expanding global reach
B) opening new markets
C) reducing costs
D) reducing information reach
181) What is the ability of an organization to tailor its products or services to the customers' specifications?
A) personalization
B) long tail
C) mass customization
D) information reach
182) Which of the below would not be considered a company operating in the long tail of a typical sales curve?
A) Walmart
B) Netflix
C) iTunes
D) Zappos
183) M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?
A) information richness
B) mass customization
C) personalization
D) interactivity
184) Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
A) information richness
B) mass customization
C) personalization
D) interactivity
185) Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?
A) information richness
B) mass customization
C) personalization
D) interactivity
186) Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?
A) information richness
B) mass customization
C) personalization
D) interactivity
187) What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?
A) content providers
B) intermediaries
C) reintermediation
D) cybermediation
188) When evaluating the business value of disintermediation the more ________ that are cut from the distribution chain, the lower the product price.
A) technology
B) customers
C) data stream
D) intermediaries
189) What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?
A) cybermediation
B) interactivity
C) reintermediation
D) disintermediation
190) A company can reduce its costs using ebusiness to change its business processes. Which of the following represents an example of a company reducing its costs through ebusiness?
A) creating an online travel reservation
B) ordering a product online
C) purchasing a book online and picking it up in the store
D) researching products to find the lowest price and visiting the store to purchase the item
191) Which of the below statements is correct?
A) just putting up a website can create tremendous ebusiness value
B) just putting up a website can create tremendous business buzz
C) just putting up a website can limit product availability
D) just putting up a website does not create an ebusiness
192) What is the exact pattern of a consumer's navigation through a site?
A) web browsing
B) hypertext
C) clickstream data
D) web data
193) What is the best way to measure a company's ebusiness success?
A) effective MIS metrics
B) interactivity
C) clickstream data
D) all of these
194) Which of the following is an ebusiness marketing technique?
A) cookies
B) pop-up ad
C) banner ad
D) all of these
195) Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
A) cookies
B) click-through
C) viral marketing
D) pop-up ad
196) Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?
A) a cookie
B) a banner ad
C) a pop-up ad
D) a click-through ad
197) What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?
A) disintermediation
B) intermediaries
C) cybermediation
D) none of these
198) What measures the number of people a firm can communicate with all over the world?
A) information
B) mass communication
C) information reach
D) cybertronics
199) Which of the following is an example of a clickstream data metric?
A) dates and times of visits
B) number of customers with shopping carts
C) the number of page views
D) all of these
200) What is the difference between a business model and an ebusiness model?
A) A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same except on the Internet.
B) A business model and an ebusiness model are identical.
C) A business model and an ebusiness model are complete opposites.
D) An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the Internet.
201) What are the four main types of ebusiness models?
A) business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer
B) business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
C) business-to-business, business collaboration, collective business, and consumer-to-consumer
D) ebusiness-to-ebusiness, e business-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer
202) What is the difference between a B2C and a C2B?
A) B2C focuses on companies as customers and C2B focuses on consumers as customers.
B) B2C focuses on collaboration and C2B focuses on consumers.
C) B2C focuses on business to consumers and C2B focuses on consumers to business.
D) B2C focuses on consumers as customers and C2B focuses on companies as customers.
203) What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?
A) C2C
B) C2B
C) B2B
D) B2C
204) What is the ebusiness model that represents 80% of all online businesses and are typically more complex requiring greater security needs?
A) consumer-to-consumer
B) business-to-consumer
C) consumer-to-business
D) business-to-business
205) Which of the following represents businesses buying from and selling to each other over the Internet?
A) B2B
B) B2C
C) C2B
D) C2C
206) Carfax is an example of a company who sells its products or services directly to its consumer's online. Which ebusiness model is Carfax using?
A) C2B
B) C2C
C) B2C
D) B2B
207) What is another name for an eshop?
A) C2C
B) estore or etailer
C) ecustomer
D) econsumer
208) Which category below represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?
A) C2B
B) C2C
C) B2C
D) all of these
209) John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?
A) CBC
B) B2B
C) C2B
D) C2C
210) What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?
A) awesome
B) analytics
C) applications
D) adwords
211) What is the practice of artificially inflating traffic statistics for online advertisements?
A) click fraud
B) hitbots
C) affiliate program
D) adwords
212) What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?
A) click fraud
B) hitbots
C) affiliate program
D) adwords
213) What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website?
A) click fraud
B) hitbots
C) affiliate program
D) adwords
214) What is a business that operates in a physical store without an Internet presence?
A) brick-and-mortar business
B) click-and-mortar business
C) virtual business
D) pure-play business
215) What is a pure-play business?
A) a business that operates only on the Internet without a physical store
B) a business that sells products only in a physical store
C) a business that sells services only in a physical store
D) all of these
216) What are the three primary models that a B2C can use to operate?
A) click-and-brick, click-and-mortar, pure-play
B) brick-and-mortar, click-and-mortar, virtual
C) brick-and-mortar, click-and-consumer, virtual-and-consumer
D) brick-and-click, brick-and-mortar, brick-and-virtual
217) Which type of ebusiness model is Amazon using?
A) pure-play
B) brick-and-mortar
C) click-and-mortar
D) content provider
218) Which type of ebusiness model is Barnes & Noble using?
A) pure-play
B) brick-and-mortar
C) click-and-mortar
D) virtual
219) Which type of ebusiness model best describes Apple?
A) pure-play
B) brick-and-mortar
C) click-and-mortar
D) virtual
220) What is a plan that details how a company creates, delivers, and generates revenues on the Internet?
A) ebusiness
B) ebusiness model
C) ecommerce
D) ecommerce model
221) What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
A) ecommerce model
B) eshop sale
C) paradigm shift
D) Web 1.0
222) Which of the following represents a brick-and-mortar business?
A) The Gap
B) Amazon
C) Google
D) T.J.Maxx
223) All of the following are forms of ebusiness except
A) subscription fee.
B) content provider.
C) infomediaries.
D) online marketplace.
224) Which of the below is not a valid form of an ebusiness revenue model?
A) value-added services fees
B) subscription fees
C) advertising fees
D) service provider
225) For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine, but focuses only on the real estate industry. The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?
A) license fees
B) advertising fees
C) subscription fees
D) all of these
226) What was the original term for a company operating on the Internet?
A) dot-com
B) search engine
C) search engine ranking
D) search engine optimization
227) What is website software that finds other pages based on keyword matching similar to Google?
A) dot-com
B) search engine
C) search engine ranking
D) search engine optimization
228) What evaluates variables that search engines use to determine where a URL appears on the list of search results?
A) dot-com
B) search engine
C) search engine ranking
D) search engine optimization
229) What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?
A) dot-com
B) search engine
C) search engine ranking
D) search engine optimization
230) What generates revenue each time a user clicks on a link to a retailer's website?
A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) all of these
231) What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?
A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) all of these
232) What generates revenue each time a website visitor is converted to a customer?
A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) all of these
233) What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?
A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) adwords
234) Websites can generate revenue by using which of the following?
A) pay-per-click
B) pay-per-call
C) pay-per-conversion
D) all of these
235) Which of the following represents the connecting and communicating tools supporting and driving ebusiness?
A) email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) B2B, B2C, C2C, C2B
D) advertising fees, license fees, subscription fees, transaction fees, value-added services fees
236) Which of the following represents adwords?
A) email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages
D) advertising fees, license fees, subscription fees, transaction fees, value-added services fees
237) Which of the following represents the primary forms of ebusiness?
A) email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) B2B, B2C, C2C, C2B
D) advertising fees, license fees, subscription fees, transaction fees, value-added services fees
238) Which of the following represents the primary ebusiness revenue models?
A) email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) B2B, B2C, C2C, C2B
D) advertising fees, license fees, subscription fees, transaction fees, value-added services fees
239) Which of the following represents the categories for ebusiness models?
A) email, instant messaging, podcasting, content management systems, and video and Web conferencing
B) content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers
C) B2B, B2C, C2C, C2B
D) advertising fees, license fees, subscription fees, transaction fees, value-added services fees
240) What is an ISP?
A) Instant service provider is a company that provides access to the Internet for a monthly fee.
B) Internet service provider is a company that provides access to the Internet for a monthly fee.
C) Internet sales provider is a company that provides access to the Internet for a monthly fee.
D) Instant sales provider is a company that provides access to the Internet for a monthly fee
241) Which of the below is not an ISP?
A) Comcast
B) Facebook
C) AOL
D) Earthlink
242) Who is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives?
A) cyborg anthropologist
B) cyborg anthropology
C) web real-time communications (WebRTC)
D) telepresence robots
243) What is a discipline originated at the 1993 annual meeting of the American Anthropological Association?
A) cyborg anthropologist
B) cyborg anthropology
C) web real-time communications (WebRTC)
D) telepresence robots
244) What is an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers?
A) cyborg anthropologist
B) cyborg anthropology
C) web real-time communications (WebRTC)
D) telepresence robots
245) What is a remote-controlled, wheeled device with a display to enable video chat and videoconferencing?
A) cyborg anthropologist
B) cyborg anthropology
C) web real-time communications (WebRTC)
D) telepresence robots
246) Who is a cyborg anthropologist?
A) an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives
B) a discipline originated at the 1993 annual meeting of the American Anthropological Association
C) an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
D) a remote-controlled, wheeled device with a display to enable video chat and videoconferencing
247) What is cyborg anthropology?
A) an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives
B) a discipline originated at the 1993 annual meeting of the American Anthropological Association
C) an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
D) a remote-controlled, wheeled device with a display to enable video chat and videoconferencing
248) What are Web real-time communications?
A) an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives
B) a discipline originated at the 1993 annual meeting of the American Anthropological Association
C) an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
D) a remote-controlled, wheeled device with a display to enable video chat and videoconferencing
249) What is a telepresence robot?
A) an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives
B) a discipline originated at the 1993 annual meeting of the American Anthropological Association
C) an open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers
D) a remote-controlled, wheeled device with a display to enable video chat and videoconferencing
250) What occurs when a system updates information at the same rate it receives the information?
A) collective intelligence system
B) collaboration system
C) real-time communication
D) knowledge management system
251) What is the primary business advantage of using email?
A) increasing the speed of order entry
B) providing the ability to inform and communicate with many people simultaneously, immediately, and with ease
C) providing the ability to have friends all over the globe
D) increasing the number of computers required in an office
252) What is another term for instant messaging?
A) IMing
B) HTML
C) podcasting
D) webing
253) What is a service that enables instant or real-time communication between people?
A) URL
B) IMing
C) tacit knowledge
D) explicit knowledge
254) What are some of the immediate results businesses found from using instant messaging?
A) Quickly identify which employees are at their computers.
B) Easily hold simultaneous IM sessions with multiple people.
C) Resolve questions or problems immediately.
D) All of these.
255) What converts an audio broadcast to a digital music player?
A) podcasting
B) videoconferencing
C) photo sharing
D) email
256) As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?
A) IMing
B) webinar
C) blog
D) email
257) Companies use ________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.
A) IMing
B) web browsing
C) email
D) podcasting
258) What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
A) blog
B) taxonomy
C) email
D) podcast
259) Which of the below is not considered an advantage of a content management system?
A) Content management systems store website content.
B) Content management systems increase order entry speed.
C) Content management systems manage website creation.
D) Content management systems allow editing and publication of information.
260) Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?
A) knowledge management system
B) podcasting
C) email
D) ebusiness
261) What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?
A) IMing
B) email
C) taxonomy
D) podcasting
262) Which ebusiness tool plays a crucial role in getting site visitors to view more than just the home page by providing clear navigation choices?
A) URL
B) CMS
C) open system
D) open source
263) Which of the following is a challenge facing an ebusiness?
A) improving information content
B) increasing convenience
C) decreasing costs
D) managing consumer trust
264) What are the four challenges facing ebusinesses outlined in the text?
A) identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content
B) decreased costs, increased convenience, identifying limited market segments, and adhering to taxation rules
C) identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules
D) differs depending on the industry where the business operates
265) Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?
A) Be accessible to communicate in person.
B) Be available to communicate in person.
C) Use customer testimonials that link to your client website.
D) All of these.
266) Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.
A) consumer trust
B) consumer testimonials
C) consumer segmentation
D) market segmentation
267) Ben Schultz decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Ben's PayPal account the iPad never shows up and the email address of the seller bounces. What issue has Ben encountered?
A) the physical separation of buyer and seller
B) adhering to taxation rules
C) identifying limited market segments
D) all of these
268) Susan teaches many individuals and business professionals the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?
A) adhering to taxation rules
B) ensuring consumer protection
C) identifying limited market segments
D) managing consumer relationships
269) Many believe that U.S. tax policy should provide a level playing field for traditional retail businesses, mail order companies, and online merchants. What form of ebusiness challenge is this statement referring to?
A) adhering to taxation rules
B) ensuring consumer protection
C) identifying limited market segments
D) managing consumer relationships
270) Which of the below statements is accurate when considering the ebusiness challenge of adhering to taxation rules?
A) All online companies must pay sales tax.
B) Online companies do not have to pay any sales tax.
C) Some online companies have to charge sales tax.
D) Online companies that sell physical products have to pay sales tax and online companies that provide intangible services do not.
271) Which of the below is not a characteristic of Business 2.0?
A) encourages user participation
B) technical skills are required
C) eliminates entry barriers to publishing on the Web
D) provides an exciting and vibrant virtual environment
272) What are the four most common Business 2.0 characteristics?
A) content sharing, user-contributed content, collaboration, competition elimination, Web browser organization
B) content sharing through open source, specialty-contributed content only, collaboration inside the community, specialized collaboration
C) content sharing through open source, user-contributed content, collaboration inside the organization, collaboration outside the organization
D) consumer sharing through open systems, company-contributed content, collaboration inside the organization, collaboration throughout the organization
273) What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?
A) management system
B) reputation system
C) knowledge system
D) open system
274) Which of the below is not a characteristic associated with Mozilla Firefox?
A) Mozilla Firefox holds over 20% of the Web browser market.
B) Mozilla Firefox offers a free email service called Thunderbird.
C) Mozilla Firefox is a prime example of open source software.
D) Mozilla Firefox is a prime example of a reputation system.
275) What is Mozilla Firefox?
A) a competitor to Microsoft Word
B) a competitor to Microsoft Excel
C) a competitor to Adobe Photoshop
D) a competitor to Internet Explorer
276) What is software whose source code is available free for any third party to review and modify?
A) free source
B) open source
C) code source
D) network source
277) What is any proprietary software licensed under exclusive legal right of the copyright holder?
A) closed source
B) open source
C) code source
D) network source
278) What is closed source?
A) any proprietary software licensed under exclusive legal right of the copyright holder
B) any software whose source code is made available free for any third party to review and modify
C) contains instructions written by a programmer specifying the actions to be performed by computer software
D) consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate
279) What is open source?
A) any proprietary software licensed under exclusive legal right of the copyright holder
B) any software whose source code is made available free for any third party to review and modify
C) contains instructions written by a programmer specifying the actions to be performed by computer software
D) consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate
280) What is source code?
A) any proprietary software licensed under exclusive legal right of the copyright holder
B) any software whose source code is made available free for any third party to review and modify
C) contains instructions written by a programmer specifying the actions to be performed by computer software
D) consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate
281) What is an open system?
A) any proprietary software licensed under exclusive legal right of the copyright holder
B) any software whose source code is made available free for any third party to review and modify
C) contains instructions written by a programmer specifying the actions to be performed by computer software
D) consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or interoperate
282) Erik is the president and owner of Watch Out, a local website development company that helps clients create and build unique websites. Many of his daily tasks are heavily technical in nature and require a high level of computer programming and Internet knowledge. Which of the below would Erik primarily use when performing his daily tasks?
A) source code
B) brick-and-mortar
C) information reach
D) explicit knowledge
283) Ebusiness was characterized by a few companies or users posting content for the masses. What characterizes Business 2.0?
A) a select few posting content for high level executives only
B) the masses posting content for a select few
C) the masses posting content for the masses
D) a select few posting specific content for the masses
284) What is Web content that is created and updated by many users for many users?
A) cybermediation contributed content
B) user-contributed content
C) executive generated content
D) customer generated content
285) eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called
A) reputation system.
B) knowledge system.
C) explicit system.
D) user-generated sales cycle.
286) What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?
A) reputation system
B) knowledge system
C) explicit system
D) native advertising
287) What is native advertising?
A) an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
B) buyers post feedback on sellers
C) created and updated by many users for many users
D) refers to the wisdom of the crowd
288) What is a reputation system?
A) an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
B) buyers post feedback on sellers
C) created and updated by many users for many users
D) refers to the wisdom of the crowd
289) What is user-contributed content?
A) an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
B) buyers post feedback on sellers
C) content created and updated by many users for many users
D) refers to the wisdom of the crowd
290) What is crowdsourcing?
A) an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement
B) buyers post feedback on sellers
C) content created and updated by many users for many users
D) refers to the wisdom of the crowd
291) What is the most common form of collective intelligence found inside the organization?
A) crowdsourcing
B) tacit management
C) knowledge management
D) tagging
292) What is the difference between asynchronous and synchronous communication?
A) Asynchronous is real-time communication; synchronous is one-way technology.
B) Asynchronous is communication that does not occur at the same time; synchronous communication occurs at the same time.
C) Asynchronous communication includes instant messaging; synchronous communication includes email.
D) Asynchronous communication is fast and instant; synchronous communication is collected at a single point in time.
293) Which of the below is not a characteristic of Business 2.0?
A) knowledge management
B) collaboration system
C) web browser
D) explicit knowledge
294) Which of the following is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?
A) collaboration system
B) collective system
C) competitive system
D) real simple syndication system
295) Lisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job?
A) interactivity metrics
B) source code
C) network effect
D) collective intelligence
296) Which system supports the capturing, organization, and dissemination of knowledge throughout an organization?
A) cybermediation system
B) knowledge management system
C) source code system
D) social media system
297) Which of the below focuses on user-generated content?
A) YouTube
B) Wikipedia
C) Netflix
D) all of these
298) What are the two categories that include intellectual and knowledge-based assets?
A) explicit knowledge; tacit knowledge
B) efficient knowledge; tacit knowledge
C) intelligent knowledge; explicit knowledge
D) open knowledge; closed knowledge
299) What is the type of knowledge that is contained in people's heads?
A) explicit knowledge
B) virtual knowledge
C) tacit knowledge
D) pure knowledge
300) What sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet?
A) explicit knowledge
B) crowdfunding
C) tacit knowledge
D) crowdsourcing
301) What is the type of knowledge that consists of anything that can be documented, archived, and codified, often with the help of a MIS department?
A) tacit knowledge
B) explicit knowledge
C) pure knowledge
D) virtual knowledge
302) What is crowdsourcing?
A) refers to the wisdom of the crowd
B) sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet
C) collaborating and tapping into the core knowledge of all employees, partners, and customers
D) involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
303) What is crowdfunding?
A) refers to the wisdom of the crowd
B) sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet
C) collaborating and tapping into the core knowledge of all employees, partners, and customers
D) involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
304) What is collective intelligence?
A) refers to the wisdom of the crowd
B) sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet
C) collaborating and tapping into the core knowledge of all employees, partners, and customers
D) involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
305) What is knowledge management?
A) refers to the wisdom of the crowd
B) sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet
C) collaborating and tapping into the core knowledge of all employees, partners, and customers
D) involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
306) Which of the following is not an example of explicit knowledge?
A) patent
B) trademark
C) employee opinion
D) marketing research
307) What do Netflix and Amazon use to drive their recommendation tools?
A) Web 1.0 content
B) open source content
C) virtual content
D) user-generated content
308) What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?
A) synchronous communication
B) social media
C) social networking
D) asynchronous communication
309) What is the practice of expanding your business and social contacts by constructing a personal network?
A) network effects
B) tagging
C) social taxonomy
D) social networking
310) What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?
A) website bookmark
B) social tag
C) folksonomy
D) taxonomy
311) Which of the below represents an example of why an employer would use social media?
A) to find potential job candidates via LinkedIn
B) to review potential job candidates by viewing their Facebook page
C) to attract new job candidates via YouTube
D) all of these
312) What are the two basic functions that social networking sites provide?
A) the ability to create and publish your own software
B) the ability to create and maintain a profile that is your online identity and create connections between other people within the network
C) the ability to capture and create URLs and RSSs
D) the ability to create URLs and edit RSS software
313) Which of the below is not an example of a social bookmarking website?
A) Facebook
B) StumbleUpon
C) Del.icio.us
D) all of these
314) What is an SNA?
A) strong network applications
B) social needs analysis
C) social networking analysis
D) steady network areas
315) What is a social graph?
A) represents the interconnection of relationships in a social network
B) maps group contacts identifying who knows each other and who works together
C) describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
D) a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#)
316) What is a social networking analysis?
A) represents the interconnection of relationships in a social network
B) maps group contacts identifying who knows each other and who works together
C) describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
D) a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#)
317) What is social tagging?
A) represents the interconnection of relationships in a social network
B) maps group contacts identifying who knows each other and who works together
C) describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
D) a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#)
318) What is a hashtag?
A) represents the interconnection of relationships in a social network
B) maps group contacts identifying who knows each other and who works together
C) describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search
D) a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#)
319) What maps group contacts identifying who knows each other and who works together?
A) social network effects
B) mashup networking analysis
C) web network effects
D) social networking analysis
320) Many social media websites use ________ or specific keywords or phrases incorporated into website content for means of classification or taxonomy.
A) conferencing
B) tags
C) long tails
D) categories
321) Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to
A) organize it for future navigation.
B) organize it for future filtering.
C) organize it for future search.
D) all of these.
322) Cell phone manufacturers often refer to their products as mobile devices. Which of the below would not be included in the folksonomy for a cell phone?
A) cell
B) iPhone
C) Blackberry
D) technology platform
323) What is the term that is similar to taxonomy except that crowdsourcing determines the tag or keyword-based classification system?
A) podcasting
B) network effects
C) folksonomy
D) social bookmarking
324) How do the majority of potential customers find business websites?
A) by applying analytics
B) through search terms that match the content
C) through viral advertisements
D) through magazines and newspapers
325) How would a company like Flickr use social tagging on its website?
A) by applying keywords that do not match user content
B) by building a tagging game for customers to participate in
C) by allowing users to upload images and tag the images with their own keywords
D) by selecting the keywords to associate with each image a customer uploads
326) Using the collective power of a community to identify and classify content significantly ________ content categorization costs.
A) eliminates
B) raises
C) lowers
D) balances
327) A social bookmarking site is dedicated to providing all of the following except
A) to reconnect with colleagues for business progress.
B) to share favorites.
C) to store and categorize favorite sites.
D) to annotate.
328) Which social media site works by allowing content to find the users, instead of the users having to search for the content?
A) MySpace
B) Facebook
C) Google
D) StumbleUpon
329) What is the primary way that social networks work?
A) connecting people by matching profile information
B) charging users each time they use the service
C) providing a security system for communication online
D) helping grow website traffic by viral advertisements
330) What is one simplification that has occurred with Business 2.0?
A) by helping online users create anonymity
B) by limiting the sharing capabilities of devices
C) by improving access to information
D) by communicating via email
331) Which of the following identifies Business 2.0 communication and collaboration tools?
A) microblogs, Tweets, RSS
B) API, RSS, tacit knowledge
C) blogs, wikis, mashup
D) tags, Web logs, RSS
332) What is an online journal that allows users to post their own opinions, comments, graphics, and video?
A) web masters
B) folksonomy
C) disintermediation
D) a blog or Web log
333) Why are Fortune 500 companies engaging in blogging?
A) to order supplies
B) to review favorite Internet providers
C) to gather feedback and share ideas
D) to pay employees
334) Twitter is an example of a
A) social bookmarking website.
B) social tagging website.
C) microblogging website.
D) blogging website.
335) What is the practice of sending brief posts, 140 to 200 characters long, to a personal blog either publicly or to a private group of subscribers?
A) ebusiness model
B) tagging
C) blogging
D) microblog
336) Unlike traditional HTML, which of the following lets writers communicate and readers respond on a regular basis through a simple online journal?
A) instant messaging
B) HTTP
C) blog
D) email
337) What is the difference between a wiki and a blog?
A) A wiki is free and a blog has a subscription fee.
B) A wiki user can alter the original content of an article, where a blog user can only add information as a comment.
C) A wiki is original content, where a blog is used sources.
D) All of these.
338) What does RSS stand for?
A) Reorganized Site Syndicator
B) Really Simple Sites
C) Rented Site Syndication
D) Real Simple Syndication
339) Many websites use ________ to constantly feed news to consumers instead of having the consumer search for the news.
A) mashup
B) source code
C) RSS
D) SNA
340) Large wikis, such as Wikipedia, can protect the quality and accuracy of their information by assigning users roles such as
A) reader.
B) subject matter expert.
C) editor.
D) all of these.
341) What is a self-photograph placed on a social media website?
A) selfie
B) blog
C) wiki
D) mashup
342) What is an online journal that allows users to post their own comments, graphics, and videos?
A) selfie
B) blog
C) wiki
D) mashup
343) What is a collaborative website that allows users to add, remove, and change content?
A) selfie
B) blog
C) wiki
D) mashup
344) What is content from more than one source to create a new product or service?
A) selfie
B) blog
C) wiki
D) mashup
345) What is a magazine published only in electronic form on a computer network?
A) selfie
B) selfzine
C) wiki
D) ezine
346) What is an ezine?
A) a self-photograph placed on a social media website
B) the practice of sending brief posts to a personal blog
C) a web format used to publish frequently updated works
D) a magazine published only in electronic form on a computer network
347) What is a selfie?
A) a self-photograph placed on a social media website
B) the practice of sending brief posts to a personal blog
C) a web format used to publish frequently updated works
D) a magazine published only in electronic form on a computer network
348) What is microblogging?
A) a self-photograph placed on a social media website
B) the practice of sending brief posts to a personal blog
C) a web format used to publish frequently updated works
D) a magazine published only in electronic form on a computer network
349) What is Real Simple Syndication?
A) a self-photograph placed on a social media website
B) the practice of sending brief posts to a personal blog
C) a web format used to publish frequently updated works
D) a magazine published only in electronic form on a computer network
350) What describes how products in a network increase in value to users as the number of users increase?
A) network effect
B) RSS
C) mashup editor
D) knowledge management
351) Which of the following is one of the largest wikis on the Web and one of the 10 most popular Web destinations?
A) Google
B) eBay
C) Wikipedia
D) Yahoo
352) Some of the benefits for a company to operate an internal wiki are that they are great tools for all of the following except
A) collecting and disseminating knowledge.
B) building software applications.
C) sharing information between functional business areas.
D) distribute to employees or partners across geographical distances.
353) What is a website or Web application that uses content from more than one source to create a completely new product or service?
A) social tagging
B) mashup blog
C) social media
D) mashup
354) An API is a set of routines, protocols, and tools for
A) building software applications.
B) providing a visual interface for a web mashup.
C) describing how products in a network work.
D) writing and editing HTML.
355) What does API stand for?
A) asynchronous programming information
B) application programming interface
C) application provider for the internet
D) asynchronous protocol interaction
356) What is the role of a mashup editor?
A) WYSIWYG's
B) often it allows the user to drag and drop data points into a Web application
C) to provide a visual interface to build up a mashup
D) all of these
357) Which of the following are challenges of Business 2.0?
A) information vandalism
B) technology dependence
C) violations of copyright and plagiarism
D) all of these
358) What is a potential problem or impact of technology dependence?
A) outages hold potentially great havoc for people, business, and educational institutions that rely heavily on technology
B) many have a need to be continuously connected for every activity that potentially eliminates crucial in-person social skills and could stunt psychological growth
C) how do people or businesses function if the connection is down
D) all of these
359) Which of the following demonstrates potential issues with Business 2.0 and information vandalism?
A) open source allows anyone to be able to edit, damage, or destroy content
B) copyright protection
C) decreases in employee productivity
D) decreases in process productivity
360) One of the most famous examples of wiki vandalism occurred when a false biography entry read which of the following?
A) Michael Jackson and Madonna were siblings.
B) JFK and Robert Kennedy were the same person.
C) John Seigenthaler Sr. was assistant to Attorney General Robert F. Kennedy in the early 1960's and was involved in Kennedy's assassination as well as JFK's.
D) Madonna and Britney Spears are sisters.
361) Which of the following best describes Web 1.0?
A) static text-based information websites
B) static electricity and connectivity
C) social media
D) technology intelligence
362) Which of the following best describes Web 2.0?
A) static websites
B) intelligent websites
C) social media and user-generated Web content
D) hypertext markup language
363) Which of the following best describes Web 3.0?
A) user-generated online business
B) based on the "intelligent" Web where applications use natural language processing
C) collaboration and social media
D) all of these
364) What is the large part of the Internet that is inaccessible to conventional search engines?
A) deep web
B) dark web
C) snackable content
D) semantic web
365) What is also referred to as the invisible web?
A) deep web
B) dark web
C) snackable content
D) semantic web
366) What is the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser?
A) deep web
B) dark web
C) snackable content
D) semantic web
367) What is content that is designed to be easy for readers to consume and to share?
A) deep web
B) dark web
C) snackable content
D) semantic web
368) What is a component of Web 3.0 that describes things in a way that computers can understand?
A) deep web
B) dark web
C) snackable content
D) semantic web
369) Which statement below is inaccurate?
A) Web 2.0 is a simple static website without any interaction with its users.
B) Web 2.0 brings people closer together with information using machines.
C) Web 3.0 brings machines closer together using information.
D) Web 3.0 is a rich "intelligent" understanding of the relationships among concept and topics.
370) What is a component of Web 3.0 that describes things in a way that computers can understand?
A) social tagging
B) sustaining Web
C) social Web
D) semantic Web
371) Which statement below is incorrect?
A) The semantic Web captures, organizes, and disseminates knowledge (i.e., know-how) throughout an organization.
B) The semantic Web describes the relationships between things.
C) The semantic Web describes the properties of things.
D) The semantic Web is not about links between Web pages.
372) Which of the following is not a topic or feature that is included in Web 3.0?
A) a worldwide database
B) intelligent applications
C) social networking
D) integration of legacy devices
373) What statement below describes Web 3.0's feature that ensure the "integration of legacy devices"?
A) the ability to use current devices such as iPhone and laptops as credit cards or ticket
B) the design of websites and other software so they can be easily integrated and work together
C) the ability for software to be distributed and accessed from anywhere
D) the design of software to be easily integrated and work together
374) Many industries have taken an active role in online business including the government. Which of the following is the term that describes the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all the branches of government?
A) ecommerce
B) information richness
C) egovernment
D) tacit knowledge
375) What is the website that was the primary catalyst for growing electronic government, and is the official U.S. gateway to all government information?
A) Government.gov
B) TheUnitedStatesofAmerica.org
C) TheWhiteHouse.com
D) FirstGov.gov
376) Which of the following is the example of consumer-to-government (C2G) highlighted in the figure extended ebusiness models?
A) eGov.com
B) conisint.com
C) Google.org
D) export.gov
377) Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.
378) Describe Web 1.0 along with ebusiness and its associated advantages.
379) Compare the four categories of ebusiness models.
380) Describe the six ebusiness tools for connecting and communicating.
381) Identify the four challenges associated with ebusiness.
382) Explain Web 2.0, and identify its four characteristics.
383) Explain how Business 2.0 is helping communities network and collaborate.
384) Describe the three Business 2.0 tools for collaborating.
385) Explain the three challenges associated with Business 2.0.
386) Describe Web 3.0 and the next generation of online business.
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M Information Systems 5th Edition | Test Bank with Answer Key by Paige Baltzan
By Paige Baltzan
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Chapter 1 Management Information Systems Business Driven Mis
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Chapter 2 Decisions + Processes Value Driven Business
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Chapter 3 Ebusiness Electronic Business Value
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Chapter 4 Ethics + Information Security Mis Business Concerns
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Chapter 5 Infrastructures Sustainable Technologies
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