Ch.3 - Consumer Buying Behaviour Test Bank Answers Baines - Marketing 6e | Download Test Bank by Baines by Paul Baines. DOCX document preview.
Chapter 03 - Consumer buying behaviour
Test Bank
Type: multiple choice question
Title: Chapter 03 Question 01
01) _______________ is the cognitive impression that is formed of ‘reality’ which in turn influences the individual’s actions and behaviour toward that object.
a. Perception
b. Learning
c. Opinion
d. Memory
Type: multiple choice question
Title: Chapter 03 Question 02
02) Values are _____________, i.e. they are linked to our motivations and behaviour.
a. conative
b. cognitive
c. affective
d. attitude-based
Type: multiple choice question
Title: Chapter 03 Question 03
03) In marketing, the term ____________ refers to a system of classification of consumers based on their socio-economic grouping:
a. lifestyle
b. lifecycle
c. ethnic group
d. social grade
Type: multiple choice question
Title: Chapter 03 Question 04
04) ______________ have studied psychological, cultural and institutional factors that influence decision-making and lead to outcomes very different from those predicted by neoclassical theory.
a. Neoclassical economists.
correct
b. Behavioural economists.
c. Psychiatrists.
d. Psychologist.
Type: multiple choice question
Title: Chapter 03 Question 05
05) Bollywood cinema aimed at audiences in the Indian sub-continent and at diaspora around the world, using strong love and ethical themes, and a musical format, is an example of:
a. Social grade.
b. Group influence.
c. Lifestyle.
d. Ethnic marketing.
Type: multiple choice question
Title: Chapter 03 Question 06
06) Providing free samples of perfumes (scent) in magazines is an example of which of the following?
a. Operant conditioning
b. Classical conditioning.
c. Social learning.
d. Behavioural
Type: multiple choice question
Title: Chapter 03 Question 07
07) Extrinsic reasons for purchase can be subdivided into five categories. Which of the following is NOT one of the categories?
a. Technical
b. Ecological
c. Economic
d. Adaptive
Type: multiple choice question
Title: Chapter 03 Question 08
08) Extrinsic reasons for purchase can be subdivided into following categories, except:
a. Economic.
■ Economic—This is concerned with expenditure of money, time, and effort in purchasing and consuming an offering. Economists refer to the concept of price elasticity of demand to explain how demand is affected when price is increased or decreased.
■ Technical—This is concerned with the offering’s perceived quality of performance in the anticipated usage situation.
■ Social—This is concerned with the extent to which a purchase will enhance a person’s feelings of self-esteem or personal worth in relation to others, as well as general adherence to group norms and effects (see ‘Theory of Planned Behaviour’ below).
■ Legalistic—This is concerned with what are perceived to be the legitimate demands of others (for example buying on behalf of a company, or for a child or spouse).
■ Adaptive—A form of social learning, this is concerned with imitating others, seeking expert advice (for example from blogs, social networking sites, or industry and consumer magazines), or relying on the reputation of a particular company or brand in the event of uncertain or limited purchasing information.
b. Technical.
■ Economic—This is concerned with expenditure of money, time, and effort in purchasing and consuming an offering. Economists refer to the concept of price elasticity of demand to explain how demand is affected when price is increased or decreased.
■ Technical—This is concerned with the offering’s perceived quality of performance in the anticipated usage situation.
■ Social—This is concerned with the extent to which a purchase will enhance a person’s feelings of self-esteem or personal worth in relation to others, as well as general adherence to group norms and effects (see ‘Theory of Planned Behaviour’ below).
■ Legalistic—This is concerned with what are perceived to be the legitimate demands of others (for example buying on behalf of a company, or for a child or spouse).
■ Adaptive—A form of social learning, this is concerned with imitating others, seeking expert advice (for example from blogs, social networking sites, or industry and consumer magazines), or relying on the reputation of a particular company or brand in the event of uncertain or limited purchasing information.
c. Political.
■ Economic—This is concerned with expenditure of money, time, and effort in purchasing and consuming an offering. Economists refer to the concept of price elasticity of demand to explain how demand is affected when price is increased or decreased.
■ Technical—This is concerned with the offering’s perceived quality of performance in the anticipated usage situation.
■ Social—This is concerned with the extent to which a purchase will enhance a person’s feelings of self-esteem or personal worth in relation to others, as well as general adherence to group norms and effects (see ‘Theory of Planned Behaviour’ below).
■ Legalistic—This is concerned with what are perceived to be the legitimate demands of others (for example buying on behalf of a company, or for a child or spouse).
■ Adaptive—A form of social learning, this is concerned with imitating others, seeking expert advice (for example from blogs, social networking sites, or industry and consumer magazines), or relying on the reputation of a particular company or brand in the event of uncertain or limited purchasing information.
d. Social.
■ Economic—This is concerned with expenditure of money, time, and effort in purchasing and consuming an offering. Economists refer to the concept of price elasticity of demand to explain how demand is affected when price is increased or decreased.
■ Technical—This is concerned with the offering’s perceived quality of performance in the anticipated usage situation.
■ Social—This is concerned with the extent to which a purchase will enhance a person’s feelings of self-esteem or personal worth in relation to others, as well as general adherence to group norms and effects (see ‘Theory of Planned Behaviour’ below).
■ Legalistic—This is concerned with what are perceived to be the legitimate demands of others (for example buying on behalf of a company, or for a child or spouse).
■ Adaptive—A form of social learning, this is concerned with imitating others, seeking expert advice (for example from blogs, social networking sites, or industry and consumer magazines), or relying on the reputation of a particular company or brand in the event of uncertain or limited purchasing information.
Type: multiple choice question
Title: Chapter 03 Question 09
09) A variety of memorization processes affect consumer choice. The information-processing task in transferring data from short-term to long-term memory differs for ________(two to five seconds) and _________ (five to ten seconds).
a. conatives and load processing effect
b. opinions and context
c. recognition and recall
d. coding and storage
Type: multiple choice question
Title: Chapter 03 Question 10
10) __________theory suggests that humans are less animalistic than Skinnerian school of thought has suggested. It argues that we can delay gratification and dispense our own rewards or punishment. So, we have more choice over how we react to stimuli.
a. Psychoanalytic
b. Social learning
c. Cognitive development
d. Operant conditioning
Type: true-false
Title: Chapter 03 Question 11
11) Behaviour is brought about by our intention to act in a certain way. This intention to act is affected by the attitude a subject has towards a particular behaviour, encompassing the degree to which a person has favourable or unfavourable evaluations or appraisals of the behaviour in question. This refers to the Theory of Planned Behaviour.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 12
12) Opinions are cognitive (i.e. based on thoughts).
a. True
b. False
Type: true-false
Title: Chapter 03 Question 13
13) Confirmation bias is defined as the tendency to recall and favor information that is aligned with and supports previously held beliefs and values.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 14
14) As a consequence of endowment effect consumers who are less knowledgeable about a certain product category are those most likely to be overconfident about their choice.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 15
15) System 1 thinking leads to fast, instantaneous, and intuitive reactions; System 2 thinking is responsible for deliberate thought processes and analytical thinking (Kahneman, 2011).
a. True
b. False
Type: true-false
Title: Chapter 03 Question 16
16) A consumer whose decision alternative is blocked, partially or wholly, can become increasingly motivated to go against that specific decision alternative by demonstrating rebellious behaviour.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 17
17) The use of sales promotions to reinforce behaviour and encourage trial or purchase is an example of social learning.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 18
18) Personality can be defined as that aspect of our psyche that determines the way in which we respond to our environment in a relatively stable way over time.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 19
19) Emotions and values refer to observable, verbal responses given by individuals to an issue or question and are easily affected by current affairs and discussions with significant others.
a. True
b. False
Type: true-false
Title: Chapter 03 Question 20
20) A consumer opinion is much less susceptible to groups and social influence than their values, as values are relatively unstable positions that people take in relation to an issue or assessment of something.
a. True
b. False
Type: multiple choice question
Title: Chapter 03 Question 21
21) People are likely to buy products and services that they believe will move them closer to their own _____.
a. celebrity
b. self-concept
c. looking-glass self
d. habit
Type: multiple choice question
Title: Chapter 03 Question 22
22) When our needs are active, they can arise either through habit or through the brand selection process, which the authors call ___________
a. Habit.
b. Extrinsic evaluations .
c. Picking.
d. Intrinsic evaluation.
Type: multiple choice question
Title: Chapter 03 Question 23
23) imagine that, after having repaired your old car three times in the last few months for similar faults, you now face the choice of spending money yet again for a further repair or buy a new vehicle. What behavioural bias will likely push you toward a further repair as you will have the feeling otherwise that all previous efforts were in vain?
a. Sunk-cost fallacy.
b. Dunning-Kruger effect
c. Anchoring.
d. Endowment effect.
Type: multiple choice question
Title: Chapter 03 Question 24
24) As the perceived risk (the likelihood of making a mistake) involved in buying a product increases, so does the post purchase likelihood of:
a. cognitive dissonance.
Type: multiple choice question
Title: Chapter 03 Question 25
25) Skin Whitening Lotion sold particularly in Southeast Asian markets is an example of the adaptation of the product to the __________.
a. status-seeking image
b. lifecycle
c. ethnic groups
d. lifestyle
Type: multiple choice question
Title: Chapter 03 Question 26
26) in all negotiations people are going to be very influenced by the first information presented. This behavioural bias refer to as:
a. Sunk-cost fallacy.
b. Dunning-Kruger effect
c. Anchoring.
d. Endowment effect.
Type: multiple choice question
Title: Chapter 03 Question 27
27) when we want to sell our old car or our house we are much more likely to demand an unrealistic value which is far higher than what buyers would consider acceptable. This is an example of:
a. Sunk-cost fallacy.
b. Dunning-Kruger effect
c. Anchoring.
d. Endowment effect.