Ch.3 Audience Analysis And Topic Selection Exam Questions

Type: multiple choice question

Title: Chapter 3, Question 1

1) Ways to establish speaker identification with an audience include

a. speaking slang and using an occasional obscenity with an audience of attorneys at a conference

b. dressing similar to your audience

c. emphasizing common positions, values, and attitudes with an audience

d. b and c

Type: multiple choice question

Title: Chapter 3, Question 2

2) Amy wants to enhance her credibility with her audience because she is faced with a big challenge in changing attitudes about a needle exchange program for the inner cities’ drug problem. She can enhance her credibility by

a. expressing rage over the terrible plight of drug addicts to demonstrate her intense commitment to change

b. exhibiting a keen interest and enthusiasm for her subject

c. citing sources of evidence to support the claims she makes

d. b and c

Type: multiple choice question

Title: Chapter 3, Question 3

3) Appropriateness of speech topics should follow which of these guidelines?

a. Narrow your topic to fit the time limit

b. Avoid topics on religion and politics

c. Choose only topics that inform listeners

d. All of the above

Type: multiple choice question

Title: Chapter 3, Question 4

4) You join an audience because you are curious about a speaker giving a speech in the local park. You have become a member of a

a. concerned audience

b. committed audience

c. casual audience

d. complacent audience

Type: multiple choice question

Title: Chapter 3, Question 5

5) Demographics to consider when analyzing an audience for a speech include

a. age of audience members

b. gender makeup

c. ethnicity

d. all of the above

Type: multiple choice question

Title: Chapter 3, Question 6

6) James is asked to give a 5-minute eulogy at his friend’s funeral. He gives a 25-minute eulogy, notes with admiration that his friend had the ability to consume enormous quantities of alcohol at one sitting, and comments that his deceased friend’s wife is a terrific spouse because she “didn’t nag like most wives about his drinking.” This eulogy is probably inappropriate for which of the following reasons?

a. It is too long

b. It likely offends many women in the audience (“nagging wives”)

c. Bragging about consumption of alcohol at a funeral is probably inappropriate for the occasion

d. All of the above

Type: multiple choice question

Title: Chapter 3, Question 7

7) Which of the following is a productive way to explore potential speech topics?

a. Brainstorm topics

b. Meditate, hoping to find inspiration

c. Hope a topic comes to you the night before the speech

d. None of the above

Type: multiple choice question

Title: Chapter 3, Question 8

8) Which of the following is a challenge faced by speakers presenting to a specific audience?

a. Gaining and maintaining the attention of a committed audience

b. Audience members engaging in ambushing as members of a contrary audience

c. Motivating a concerned audience

d. None of the above

Type: multiple choice question

Title: Chapter 3, Question 9

9) An attitude is

a. Gaining and maintaining the attention of a committed audience

b. Audience members engaging in ambushing as members of a contrary audience

c. Motivating a concerned audience

d. None of the above

Type: multiple choice question

Title: Chapter 3, Question 10

10) Which of the following should be considered when reflecting on gender as an audience composition factor?

a. Avoid broad, simplistic stereotyping of the gender makeup of your audience

b. Include all audience members no matter the topic

c. Identify consequences that both men and women can relate to regardless of the perceived gender leaning of a topic

d. All of the above

Type: multiple choice question

Title: Chapter 3, Question 11

11) While listening to a speaker argue a position on a controversial topic, you look for weaknesses in the speaker’s arguments and prepare to pounce on perceived mistakes in the facts presented by the speaker. This is an example of

a. being a member of a committed audience

b. being a member of a concerned audience

c. engaging in the poor listening practice called ambushing

d. all of the above

Type: multiple choice question

Title: Chapter 3, Question 12

12) An attitude is

a. Just another name for a belief

b. A learned predisposition to make a judgment about some attitude object

c. What a person thinks is true or probable

d. A value

Type: multiple choice question

Title: Chapter 3, Question 13

13) A group affiliation is

a. an example of a demographic factor to consider when conducting an audience analysis

b. an invariably accurate marker for determining the attitudes, beliefs, and values of an audience

c. a completely unreliable indicator of an audience’s attitudes, beliefs, and values

d. None of the above

Type: multiple choice question

Title: Chapter 3, Question 14

14) Likeability is

a. a key element of speaker credibility

b. a key element of speaker identification with an audience

c. the same as stylistic similarity

d. All of the above

Type: multiple choice question

Title: Chapter 3, Question 15

15) Aristotle’s ethos refers to

a. speaker credibility

b. a speaker’s set of beliefs

c. the persuasive use of evidence

d. all of the above

Type: true-false

Title: Chapter 3, Question 16

16) If you are asked to speak for 10 minutes at a luncheon meeting, it is appropriate for you to go 5 or 10 minutes beyond this.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 17

17) The appropriateness of a speech topic is largely audience-centered.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 18

18) Adopting an informal speech pattern to relate to listeners is an example of using the substantive similarity approach to identification.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 19

19) Trustworthiness is always a more important dimension of credibility than competence or dynamism.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 20

20) Some topics are poorly suited to a specific speaker and shouldn’t be used.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 21

21) A speaker can never be overly dynamic. Dynamism is what you hope for in every speech.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 22

22) Aristotle identified ethos as good sense, good moral character, and good speaking ability.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 23

23) When giving a presentation during a job interview, dressing formally and following Standard English rules of grammar illustrate substantive similarity as a strategy for identification with an audience.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 24

24) Storytelling promotes social cohesion with an audience, increasing the likeability of the speaker telling the narrative

a. True

b. False

Type: true-false

Title: Chapter 3, Question 25

25) Ethnocentrism is the biased belief that customs, practices, and behaviors of one’s own culture are superior to any other culture.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 26

26) Your instructor requires you to attend a political speech on campus and to write an analysis of the speech in a three-page paper. As a listener this makes you a member of a committed audience.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 27

27) Your primary consideration when addressing a casual audience is to connect with listeners immediately and create curiosity and interest.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 28

28) A belief is defined as a learned predisposition to respond favorably or unfavorably toward some belief object.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 29

29) “All men are created equal” is an example of sexist language.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 30

30) Storytelling promotes social cohesion.

a. True

b. False

Type: true-false

Title: Chapter 3, Question 31

31) Millennials and Gen-Zers have widely different views on a host of different topics, according to Pew Research.

a. True

b. False