Ch19 Verified Test Bank + Marketing Nutrition Programs And

1. Business marketing only dictates that buyer and seller exchange goods and they are both satisfied.

<Subject: Chapter 19>

<Complexity: Moderate>

2. Social marketing only dictates that buyer and seller exchange goods and they are both satisfied.

<Subject: Chapter 19>

<Complexity: Moderate>

3. The concept of social marketing was introduced as late as 1971.

<Subject: Chapter 19>

<Complexity: Moderate>

4. There are 5 benchmarks in social marketing.

<Subject: Chapter 19>

<Complexity: Moderate>

5. The four Ps of traditional marketing are products, payment, place, and promotion.

<Subject: Chapter 19>

<Complexity: Moderate>

6. Marketing research should only come from secondary data.

<Subject: Chapter 19>

<Complexity: Moderate>

7. A helpful website for secondary data is Seventeen magazine.

<Subject: Chapter 19>

<Complexity: Moderate>

8. Formative evaluation includes pre-testing of ideas and materials.

<Subject: Chapter 19>

<Complexity: Moderate>

9. Marketing segmentation is used to target social marketing strategy to a particular group.

<Subject: Chapter 19>

<Complexity: Moderate>

10. Cultural competency is a part of social marketing.

<Subject: Chapter 19>

<Complexity: Moderate>

11. ______________ only dictates that buyer and seller exchange goods and they are both satisfied.

A. Business marketing

B. Social marketing

C. Market segmentation

D. None of the above

<Subject: Chapter 19>

<Complexity: Moderate>

12. _______________ dictates that buyer and seller exchange goods for positive benefits and they are both satisfied.

A. Business marketing

B. Social marketing

C. Market segmentation

D. None of the above

<Subject: Chapter 19>

<Complexity: Moderate>

13. The concept of social marketing was introduced as late as ________.

A. 1961

B. 1971

C. 1981

D. 2001

<Subject: Chapter 19>

<Complexity: Moderate>

14. There are____ benchmarks in social marketing.

A. 3

B. 5

C. 6

D. 10

<Subject: Chapter 19>

<Complexity: Moderate>

15. The four Ps of traditional marketing are:

A. Products, payment, place, and promotion

B. Products, price, place, and promotion

C. Products, price, place, and production

D. Products, payment, presentation, and promotion

<Subject: Chapter 19>

<Complexity: Moderate>

16. Marketing research should only come from __________ data.

A. Primary

B. Secondary

C. Tertiary

D. A and B

<Subject: Chapter 19>

<Complexity: Moderate>

17. A helpful website for primary data is:

A. CDC.gov

B. FAO.gov

C. All of the above

D. None of the above

<Subject: Chapter 19>

<Complexity: Moderate>

18. ______________ evaluation includes pre-testing of ideas and materials.

A. Formative

B. Primary

C. Secondary

D. Summative

<Subject: Chapter 19>

<Complexity: Moderate>

19. Marketing ___________ is used to target social marketing strategy to a particular group.

A. Data

B. Segmentation

C. Norms

D. Evaluation

<Subject: Chapter 19>

<Complexity: Moderate>

20. Cultural competency is a part of ________ marketing.

A. Social

B. Business

C. Bottom line

D. All of the above

<Subject: Chapter 19>

<Complexity: Moderate>

21. Social marketing focuses on:

1. Establishing a positive image or impression for a product
2. Benefiting the general society by influencing social behaviors
3. Defining a problem and gathering data
4. Maximizing profits by fulfilling customers’ needs and desires

<Subject: Chapter 19>

<Complexity: Moderate>

22. An example of secondary data is:

1. Data you collected from a focus group about physical activity
2. A telephone survey soliciting information on consumer preference for skim milk
3. Your state’s infant mortality rate
4. Observing preschool children eating lunch to determine if they eat the vegetable served

<Subject: Chapter 19>

<Complexity: Moderate>

23. Market segmentation can be used based on:

1. Age
2. Race
3. Attitudes
4. All of the above

<Subject: Chapter 19>

<Complexity: Moderate>

24. In the marketing mix, nutrition counseling provided to residents of a retirement community is an example of:

1. Product
2. Place
3. Price
4. Promotion

<Subject: Chapter 19>

<Complexity: Moderate>

25. In advertising, “reach” refers to:

1. The number of people exposed to a message
2. How the advertisement was delivered to the media outlet
3. The number of times a person is exposed to the advertisement
4. Primary information

<Subject: Chapter 19>

<Complexity: Moderate>

26. Summative evaluation is sometimes called:

A. Outcome Evaluation

B. Formative Evaluation

C. Research Evaluation

D. None of the above

<Subject: Chapter 19>

<Complexity: Moderate>

27. Process evaluation uses:

A. Summative Evaluation

B. Formative Evaluation

C. Continuous Quality Improvement

D. None of the above

<Subject: Chapter 19>

<Complexity: Moderate>

28. Traditional business ethics in the last century was guided by __________________.

A. Caveat emptor

B. Buyer beware

C. None of the above

D. All of the above

<Subject: Chapter 19>

<Complexity: Moderate>

29. Social marketing includes:

A. Customer wants

B. Profit generating

C. Personal welfare of customers

D. All of the above

<Subject: Chapter 19>

<Complexity: Moderate>

30. If a supervisor tells you “It is just business,” in relation to profit making, they are:

A. Not including social marketing

B. Not considering social welfare

C. Are relying on buyer beware principles

D. All of the above

<Subject: Chapter 19>

<Complexity: Moderate>