Ch18 Trends In E-Commerce Test Bank Answers

Package Title: Chapter 18, Testbank

Course Title: Boone, 18e

Chapter Number: 18

Question type: Multiple Choice

1) _____ is a percentage of users who click on an ad.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.7

Section Reference 1: Discuss building and managing a website.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

2) A(n) _____ is an encrypted storage medium holding a customer’s credit card and other financial information that can be used to complete e-transactions without reentering the stored data for each new transaction.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

3) A common type of Internet fraud is _____.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

4) _____ are retail websites that sell items to consumers.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

5) The concept of conducting business transactions via the Internet is known as _____.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1: Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

6) A(n) _____ is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

7) Use of _____ cuts paper flow, speeds the order cycle, and reduces errors.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.2

Section Reference 1: List the major functions of B2B e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

8) A(n) _____ is an electronic barrier between a company’s internal network and the Internet that limits access into and out of the network.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

9) _____ is a software that encrypts and decrypts information using a public key and a private key.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

10) One way of measuring the success of an online ad is by calculating the _____, which is a measure of the percentage of website visitors who actually make purchases.

a) e-commerce

b) electronic data interchange (EDI)

c) Electronic storefronts

d) Secure Sockets Layer (SSL)

e) electronic wallet

f) firewall

g) phishing

h) blog

i) Click-through rate

j) conversion rate

Difficulty: Medium

Learning Objective 1: 18.7

Section Reference 1: Discuss building and managing a website.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

Question type: Essay

11) Explain how consumers and business owners benefit from e-commerce.

Solution: The process of conducting business via the Internet is known as e-commerce. Through the use of e-commerce, retailers can sell goods and services to consumers irrespective of their geographic locations. Consumers and sellers can communicate, negotiate, and complete transactions directly online. Online retailers can provide products when and where customers want them. Moreover, the Internet enables the coordination of all promotional activities and communication to create a unified, customer-oriented promotional message. E-commerce helps reduce the costs associated with starting and operating a business. In addition to these benefits, an effective online presence improves the performance of traditional brick-and-mortar operations.

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1: Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

12) What is the difference between corporate websites and marketing websites?

Solution: Corporate websites are designed to increase visibility, promote and showcase products, publicize socially responsible actions or programs, and provide information such as store locations. Rather than selling products directly, these sites attempt to build customer goodwill and assist retailers and other resellers in their marketing efforts. Corporate websites also may distribute financial information to investors, post job openings and applications, and provide opportunities for customer feedback. Marketing websites often include information about company history, products, employment opportunities, and financial information, but their primary goal is to sell goods or services and build relationships with customers. These sites have become increasingly complex, loaded with graphics and video, games and contests, coupons and frequent-buyer rewards, links to social media, and more.

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1: Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

13) Define electronic data interchange (EDI).

Solution: One of the oldest applications of technology to business transactions is electronic data interchange (EDI), computer-to-computer exchanges of invoices, purchase orders, price quotations, and other sales information between buyers and sellers. Use of EDI cuts paper flow, speeds the order cycle, and reduces errors. In addition, by receiving daily inventory status reports from vendors, companies can set production schedules to match demand.

Difficulty: Medium

Learning Objective 1: 18.2

Section Reference 1: List the major functions of B2B e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

14) Using examples, discuss the two types of business-to-consumer (B2C) e-commerce websites.

Solution: There are basically two types of B2C websites: shopping sites and informational sites. Nordstrom (http://www.nordstrom.com) is an example of a shopping website. Customers can view product information and place orders online. By contrast, Honda’s website (http://automobiles.honda.com) is an example of an informational-only website. Consumers can view detailed product information, “build” their ideal Honda, compare financing alternatives, and even request a price quote from a local dealer. They cannot, however, buy a new Honda online.

Difficulty: Medium

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

15) Discuss how French cosmetic company L’Oréal has embraced e-commerce.

Solution: In addition to its brick-and-mortar stores, L’Oréal has now also launched its virtual and mobile cosmetic counter. L’Oréal has built an app that allows consumers using their smart phone’s front-facing camera to apply and test makeup based upon a real-time reflection. Consumers use the front cameras of their phones to turn to either side, smile, frown, or pucker up, and the digital “application” also moves along—allowing different combinations of foundation, lip liner, lipstick, and eye shadow. With its app, L’Oréal has created a more experiential and immersive experience for its customers.

Difficulty: Hard

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Analysis

Question type: Multiple Choice

16) Which of the following scenarios exemplifies the concept of an omni-channel retail experience?

a) In addition to physical stores, a fashion brand launches a virtual store and a mobile application to make online shopping more convenient for its consumers.

b) An automobile manufacturer launches a website to disseminate information to consumers about its newly launched and existing vehicles.

c) A social media platform acquires a mobile messenger to extract information and provide customized ads to consumers based on their likes and dislikes.

d) An online retailer with no traditional brick-and-mortar stores becomes a mobile-only retailer.

Difficulty: Hard

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Analysis

17) _______can be considered the dominant online shopping demographic.

a) Centennials

b) Baby boomers

c) Millennials

d) Traditionalists

Difficulty: Easy

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

18) Which of the following is true of online shopping?

a) Less than 5% of the online shoppers are between the ages of 45 and 54.

b) One in 20 customers use online shopping through a mobile device.

c) Around 60% of the online shoppers are between the ages of 35 and 44.

d) Millennials spend more money on online shopping than any other age group.

Difficulty: Medium

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

19) Which of the following is a purpose of the secure sockets layer (SSL) software?

a) It enables product customization in virtual stores.

b) It extracts customer information from social media platforms.

c) It enhances protection of online shopping transactions.

d) It ensures effective inventory management for faster product delivery.

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

20) Venmo is a free _____ that allows users to transfer money to each other for items such as rent, car rides, and restaurant bills.

a) mobile payment service

b) social networking service

c) networking tool

d) encryption tool

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

21) Which of the following is an Internet fraud that can be referred to a law enforcement agency?

a) Psychological pricing

b) Identity theft

c) Search engine optimization

d) Delayed delivery of merchandise

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

22) Riya purchases a product online using her credit card. She receives the product after a few days. In which of the following ways can Riya commit payment fraud?

a) By asking the credit card issuer for a chargeback

b) By selling the product to her friend at a higher price

c) By returning the product to the seller and asking for a refund

d) By changing the mode of transaction

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Application

23) Which of these are disputes among producers, wholesalers, and retailers?

a) Channel conflicts

b) Payment frauds

c) Electronic data interchanges

d) Private exchanges

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

24) How does a blog benefit a small business?

a) It helps collate consumer information.

b) It helps protect it from payment frauds.

c) It helps heighten market competition.

d) It helps expand its reach.

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

25) Which of the following is recommended for an effective blog?

a) Avoid conversations with the readers.

b) Maintain variations in the quality of the blog.

c) Avoid the inclusion of stories in the blog.

d) Update the blog regularly.

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

26) Which of the following aspects of a company is benefitted by an effective publishing platform?

a) Its visibility

b) Its resource capability

c) Its supply chain operation

d) Its return on sales

Difficulty: Easy

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

27) Which of these is often seen on social channels like Facebook, Snapchat, and YouTube?

a) Out-of-home advertising

b) Press advertising

c) Billboard advertising

d) Video advertising

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

28) Which of the following is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing?

a) Sheltered outdoor advertising

b) Data encryption

c) Search engine optimization

d) Accrual accounting

Difficulty: Easy

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

29) In an iOS operating system, Siri uses traditional search engines to find important information for consumers. Siri is an example of a(n)

a) digital assistant.

b) firewall.

c) unicorn.

d) electronic wallet.

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Application

30) An example of a website that provides a virtual community for people to socialize about a particular subject or any topic in general is

a) Amazon.

b) Google.

c) Facebook.

d) Bing.

Difficulty: Easy

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Application

31) According to “Internet Usage Statistics” taken by Internet World Stats in July 2018, the continent with the least number of Internet users is

a) Europe.

b) Asia.

c) Africa.

d) Australia.

Difficulty: Easy

Learning Objective 1: 18.6

Section Reference 1: Describe the global environment for e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

32) Yahoo is

a) a social media website that enables people to connect with friends, upload photos, share links and videos.

b) a major Internet portal and service provider offering search results, customizable content, and financial news.

c) a social networking and microblogging service utilizing instant messaging, SMS, or a web interface.

d) a networking tool to find connections to recommended job candidates, industry experts, and business.

Difficulty: Medium

Learning Objective 1: 18.7

Section Reference 1: Discuss building and managing a website.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

33) Which of the following is a networking tool used to find connections to recommended job candidates, industry experts, and business?

a) Amazon.

b) Twitter.

c) LinkedIn.

d) Google.

Difficulty: Medium

Learning Objective 1: 18.7

Section Reference 1: Discuss building and managing a website.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

34) _______ can be determined using the click-through rate.

a) The market value of a product

b) The cost of acquiring a customer

c) The success of an advertisement

d) The performance of a website

Difficulty: Medium

Learning Objective 1: 18.7

Section Reference 1: Discuss building and managing a website.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

35) Jackal owns an online grocery store. His store’s website can only be accessed using a desktop or a laptop. He wants his customers to be able to access it even from mobile phones. Which of the following is most likely to help him make the website both desktop- and mobile-friendly?

a) Designing a responsive website

b) Using search engine optimization

c) Converting the virtual store into a mobile application

d) Boosting the website’s conversion rate

Difficulty: Medium

Learning Objective 1: 18.7

Section Reference 1: Discuss building and managing a website.

Standard 1: AACSB || Analytic

Bloomcode: Application

36) Broom-It Inc. is a company that manufactures bathroom accessories. It has a website that provides information about its products, its store locations, its history, and details about its customer loyalty programs. However, the website does not allow customers to make any purchases. In order to make a purchase, a customer needs to visit the company’s physical stores. Broom-It’s website is an example of a(n)

a) archive website.

b) marketing website.

c) corporate website.

d) phishing website.

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1: Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Application

37) Which of the following is an example of a marketing website?

a) Amazon

b) Google

c) Wikipedia

d) Instagram

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1: Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Application

38) Which of the following is an advantage of extranets?

a) Their participants can use them to collaborate on product ideas, order tracking, and distribution.

b) They help companies set production schedules to match demand.

c) Their use cuts paper flow, speeds the order cycle, and reduces errors.

d) They give selected outsiders access to valuable internal information for better decision making.

Difficulty: Medium

Learning Objective 1: 18.2

Section Reference 1: List the major functions of B2B e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

39) Mobile devices are a key driver in the growth of

a) factoring.

b) e-tailing.

c) accrual accounting.

d) e-procurement.

Difficulty: Easy

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

40) Tell-All is an online news outlet that allows users to access news articles. However, users can read all the news articles only if they pay a subscription fee. Without the fee, users can read only two articles a week. Tell-All is using a _____ to prevent users from freely accessing its content.

a) paywall

b) malware

c) firewall

d) grayware

Difficulty: Medium

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Application

41) _____ of U.S customers own at least two digital devices.

a) Two-thirds

b) Three-fourths

c) Four-fifths

d) Nine-tenths

Difficulty: Easy

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

42) Which of the following aspects of business-to-consumer (B2C) e-commerce allows marketers to focus on one-to-one marketing?

a) Product customization

b) Loss aversion

c) Free shipping

d) Psychological pricing

Difficulty: Medium

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

43) The process of encoding data for security purposes is known as

a) phishing.

b) encryption.

c) monetization.

d) e-tailing.

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

44) The public key in the secure sockets layer (SSL) software is used to

a) delete information.

b) exchange information.

c) decrypt information.

d) encrypt information.

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

45) Which of the following is a function of VeriSign, a Symantec business?

a) Authenticating customer data

b) Extracting customer information

c) Securing payment data

d) Managing inventory

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

46) Which of the following is a similarity between VeriSign and PayPal?

a) Both enable effective inventory management.

b) Both are encrypted payment services.

c) Both provide Internet domain name registry services.

d) Both are marketing websites.

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Comprehension

47) Visa recently implemented a program asking credit card holders to “opt in” to use their cell phone location to help verify credit card transactions by location. Which of the following is most likely to be a reason for this measure?

a) To authorize location-based advertising

b) To ensure payment security

c) To encrypt customer information

d) To ensure accurate payment by customers

Difficulty: Hard

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Analysis

48) _____ is a high-tech scam that uses e-mail or pop-up messages to get unsuspecting victims to reveal personal information.

a) Phishing

b) Factoring

c) Underwriting

d) E-tailing

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

49) Slip-Ons Inc. a footwear manufacturing company, sells its products both through its website and its physical stores. However, it offers the same prices and discounts in both the platforms. Slip-Ons Inc. has taken these measures to minimize a potential

a) auction fraud.

b) identity theft.

c) phishing.

d) channel conflict.

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Application

50) Which of the following is true of online communities?

a) They allow users to transfer money to each other through mobile payment services.

b) They can take the form of chat rooms and social networking sites.

c) They help small businesses execute their accounting functions at low costs.

d) They give selected outsiders access to a company’s internal information.

Difficulty: Easy

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

Question type: True/False

51) Global reach and customization are two of the benefits of e-commerce.

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1:Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

52) There are two main types of company websites: corporate website and intranets.

Difficulty: Medium

Learning Objective 1: 18.1

Section Reference 1: Discuss the function of e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

53) Business-to-business (B2B) e-commerce is the use of the Internet for business transactions between organizations.

Difficulty: Easy

Learning Objective 1: 18.2

Section Reference 1: List the major functions of B2B e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

54) The public exchange, a secure website at which a company and its suppliers share all types of data related to e-commerce, from product design through order delivery.

Difficulty: Medium

Learning Objective 1: 18.2

Section Reference 1: List the major functions of B2B e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

55) Mobile devices are a key driver in the growth of e-tailing.

Difficulty: Easy

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

56) One of the biggest trends in e-commerce will be the blending of e-commerce with mobile messaging apps such as Facebook Messenger and Snapchat.

Difficulty: Medium

Learning Objective 1: 18.3

Section Reference 1: Explain B2C e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

57) Credit card payment is the most common with 60% of B2C transactions.

Difficulty: Medium

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

58) Phishing is a high-tech scam to acquire sensitive information using e-mail or pop-up messages claiming to be from familiar businesses or organizations.

Difficulty: Easy

Learning Objective 1: 18.4

Section Reference 1: Describe the challenges associated with e-commerce.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

59) Phishing is a series of discrete entries or posts that serve as a publicly accessible personal journal for an individual or organization.

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge

60) Television accounts for almost 8 hours a day time spent by people making it the dominant media type.

Difficulty: Medium

Learning Objective 1: 18.5

Section Reference 1: Discuss how organizations use the web to communicate.

Standard 1: AACSB || Analytic

Bloomcode: Knowledge