Ch18 Data Visualization Test Questions & Answers - Digital Test Bank | Accounting Info Systems 1e by Arline A. Savage. DOCX document preview.
Accounting Information Systems, 1e (Savage)
Chapter 18 Data Visualization
1) ________ is a data analytics technique that presents data in a graphical format.
A) Design principle
B) Data visualization
C) Data design
D) Data storytelling
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
2) Charles Schwab wanted to tap into the potential of its data, so it adopted an enterprise-wide data visualization strategy using what software?
A) Excel
B) Canva
C) SAS
D) Tableau
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
3) When Charles Schwab implemented a data visualization software, which of the following did it not see as a key result?
A) An increase in team collaboration
B) More transparency between departments
C) A decrease in employees
D) Decreased wait times for data analytics results
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
4) Businesses value data visualizations because they
A) add color to reporting.
B) show trends and seasonality.
C) tell a story the business wants to tell.
D) find raw data useless.
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
5) Data visualization is only reliable when underlying data is
A) complete and accurate.
B) accurate and big.
C) big and complete.
D) structured and big.
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
6) ________ include(s) all the end users of a data visualization.
A) Visualization audience
B) Visualization consumers
C) Story listeners
D) Visualization consultants
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
7) The first step toward creating a data visualization is
A) choosing the color palette.
B) choosing the appropriate chart.
C) knowing your audience.
D) brainstorming the data story.
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
8) Data visualizations that tell stories
A) present facts.
B) avoid conveying messages.
C) avoid adding color to reports.
D) convey only bad news.
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
9) Lina is creating visualizations that will present big ideas about the core functions of the business, such as accounting, finance, marketing, and sales. Who is most likely her visualization audience?
A) CEO
B) Staff accountant
C) Mid-level manager
D) Intern
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
10) Which of the following is not an example of a technical user requirement?
A) Need for certain filters
B) Layout of the dashboard
C) Color preference for the dashboard
D) What the business will use the dashboard for
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
11) Milo, an accountant, is presenting sales data from the past quarter to the CFO. The sales were not good in the past quarter, as they severely missed the projections. He wants to be able to present the data in a way that the CFO will remember, since the CFO hears many presentations in a day. What should he focus on when presenting the bad news?
A) Setting the tone of the visualization
B) Giving the CFO all the raw data behind the visualization
C) Adding a lot of color
D) Providing the names of the salespeople who did not hit their sales goals
Diff: 3
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Setting the Tone
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
12) There are human aspects behind all data. Out of the following, which data scenario requires an extra level of respect when speaking to it?
A) Engagement of customers with the brand on social media
B) Number of claims filed in a life insurance company
C) Emphasis of employee trends using the color red
D) Store names that that had the worst sales in the previous quarter
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Setting the Tone
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
13) Setting the tone of a data visualization allows the end users to
A) see the data.
B) feel the data.
C) believe in the data.
D) question the data.
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Setting the Tone
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
14) You need to keep the tone of your visualization in mind as you select
A) colors, icons, and fonts.
B) icons, audience, and printer paper.
C) audience, slide design, and colors.
D) tone of voice, colors, and fonts.
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Setting the Tone
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
15) Jorge is preparing the company's annual report. Which of the following is considered a data visualization for this purpose?
A) Balance sheet
B) Line chart showing actual revenues
C) Statement of operations
D) Statement of cash flows
Diff: 1
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
16) Celine has created a scatter plot diagram that identifies outliers in the company's daily transactions that her bosses hope will help identify fraudulent transactions. Reading it properly requires strong technical knowledge. Which party would most likely be the appropriate audience for this visualization?
A) Shareholders
B) Sales reps
C) Internal audit department
D) New trainees
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
17) Nissa is creating a daily report that will have visualizations presenting technical details of the data conversion project she's managing. Which party would most likely be the appropriate audience for this visualization?
A) Shareholders
B) C-suite (CEO, CFO, etc.)
C) Staff-level employees
D) Mid-level managers
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
18) Soren is created a chart showing the goal sales for the quarter and the actual sales that the company had. He is using both red and orange colors within the chart, as well as icons with red X's and orange words. What tone is Soren setting with his visualization?
A) Hopeful and calming
B) Prideful and positive
C) Distasteful and rigid
D) Negative and alarming
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Setting the Tone
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
19) What is a design concept?
A) Using many colors to draw the audience's attention
B) Having a central idea that drives the design's meaning and tone
C) Making a visualization memorable to the audience
D) Listing all of the visualization tools that will be needed for the design
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
20) Amaya is creating a visualization that needs to set an energetic, enthusiastic, and optimistic tone. Which colors should she use in her visualization?
A) Blue, yellow, red
B) Green, orange, yellow
C) Yellow, red, orange
D) Purple, yellow, red
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
21) No more than how many colors should a single visualization use?
A) 3
B) 4
C) 5
D) 6
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
22) Colors that are right next to one another on the color wheel are referred to as
A) complementary.
B) analogous.
C) triadic.
D) tetradic.
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
23) Emmet is creating a visualization for a business where trust and security are core values. Which color should be use as the main color?
A) Green
B) Purple
C) Yellow
D) Blue
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
24) Which of the following colors represents loyalty, calmness, and coldness?
A) Purple
B) Green
C) Blue
D) Yellow
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
25) A perfume brand on the market is targeted at teenagers and young mothers. What color has most likely been used on the logo?
A) Red
B) Green
C) Purple
D) Blue
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
26) Malika, the accountant, is creating a visualization for the Environment, Social, and Governance (ESG) report. She is charting the sustainability efforts of the company and the improvement that it has had over the past year around sustainability. Which color scheme should she use?
A) Blue
B) Yellow
C) Purple
D) Green
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
27) What percentage of men have a color vision deficiency (CVD)?
A) 6%
B) 8%
C) 10%
D) 12%
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
28) The most common type of color vision deficiency (CVD) is
A) blue and green.
B) green and red.
C) red and blue.
D) yellow and blue.
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
29) Which design concept is not CVD-friendly?
A) Using shades of gray with blue and orange or blue and red
B) Selecting different tints of the same color
C) Distinguishing your data by using text, line styles, or line widths
D) Using shades of gray with red and green or blue and green
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
30) White space refers to
A) the background color of a visualization.
B) the absence of color.
C) a white element in a visualization.
D) negative space that creates a visual pause.
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: White Space
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
31) Avia is working on the annual report for her company. She notices that there are many visualizations on one page, which makes it difficult for the reader to focus on the message of the visualization. To reduce the cognitive load of the reader, Avia should add more
A) colors.
B) white space.
C) icons.
D) typography.
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: White Space
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
32) Typography should be
A) bold.
B) trendy.
C) readable.
D) small.
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Typography and Iconography
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
33) ________ is the use of visual images and symbols to represent ideas.
A) Data storytelling
B) Data visualization
C) Typography
D) Iconography
Diff: 1
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Typography and Iconography
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
34) Kira wants to use an icon to represent "savings." Which of the following icon choices would be the best visual cue?
A) Checkmark
B) Tree
C) Bank
D) Handshake
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Typography and Iconography
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
35) What type of analytics tell us what has happened?
A) Descriptive
B) Diagnostic
C) Predictive
D) Prescriptive
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
36) Naomi is an accountant who is visualizing sales of the current best-selling product — a hand sanitizer. She realizes that there was a sharp increase in the demand for hand sanitizers after the pandemic. Her visualization story will also include why hand sanitizer is the best-selling product. What type of analytics did she perform?
A) Descriptive
B) Diagnostic
C) Predictive
D) Prescriptive
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
37) What type of data visualization technique would one use to illustrate how often a variable occurs in the data set?
A) Composition
B) Comparison
C) Relationships
D) Distribution
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
38) Monique works for a popular makeup and beauty store and wants to visualize daily sales of their top five products for the past year to see if there are any seasonal patterns. The goal of her analysis is to discover how different variables in her data set relate to one another. What type of data visualization technique will she use?
A) Composition
B) Comparison
C) Relationships
D) Distribution
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
39) What type of values are the following? customer name, customer city, product description, shipping location.
A) Quantitative values
B) Categorical values
C) Distribution values
D) Summary values
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
40) What type of values is the following? total sale amount, hotel tax amount, sales tax percentage.
A) Quantitative values
B) Categorical values
C) Distribution values
D) Summary values
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
41) Which type of chart divides the data into groups proportional to their size within a data set?
A) Historical chart
B) Box plot
C) Stacked bar chart
D) Pie chart
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
42) Which type of chart presents groups and subgroups as rectangular portions of the larger whole?
A) Histogram
B) Tree map
C) Stacked bar chart
D) Pie chart
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
43) Bar charts are best used for what?
A) Comparison
B) Composition
C) Relationships
D) Distribution
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
44) What type of chart was first adopted by businesses because they are the easiest to understand?
A) Pie charts
B) Bar charts
C) Line charts
D) Tree maps
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
45) Micah works at the zoo and wants to illustrate the cost of maintenance for each of the animals that are in the Safari exhibit. There are 12 types of animals in the Safari exhibit. What type of chart should Micah use for his report to management?
A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Tree map
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
46) What type of chart best illustrates major and minor categories within one visualization?
A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Tree map
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
47) Jade owns a successful coffee shop on a busy street in Brooklyn, New York. She wants to create a quick visualization that shows different days of the week and the number of people who like her Instagram posts on those days versus the likes her competitor coffee shops receive on Instagram for the same days. There are three competitors on Jade's street. Jade identifies the major category to be the days of the week and minor category to be the number of Instagram likes that her coffee shop receives versus the amount that her competitors receive. What type of chart should Jade use for her report?
A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Line chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
48) Which type of chart focuses on the use of different colors to represent the values of the data set it visualizes?
A) Pie chart
B) Bar chart
C) Stacked bar chart
D) Heat map
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
49) Elijah works in a local coffee shop that sells baked goods. He is given a table that has the baked goods listed along the X-axis and the months of the year along the Y-axis. The table shows the profit that the baked goods made that month. Elijah wants to quickly spot which month the baked goods did the best, when all baked goods and months are considered. He thinks that adding some color to the table might help. What type of chart should he create?
A) Pie chart
B) Heat map
C) Stacked bar chart
D) Bar chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
50) Which of the following is a visual representation of numeric distributions based on user-defined ranges?
A) Pie chart
B) Bar chart
C) Histogram
D) Box plot
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Distribution
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
51) Ophelia, a payroll accountant, created a chart to show employee salaries by gross monthly salary intervals that she defined. Her chart starts at $800 and increases by $25 intervals. She then charts how many employees fall within those ranges in one pay period. Which type of chart did she create to visualize that?
A) Pie chart
B) Histogram
C) Line chart
D) Box plot
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Distribution
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
52) Which of the following identifies a maximum, minimum, median, and quartiles for every category that it charts?
A) Pie chart
B) Bar chart
C) Histogram
D) Box plot
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Distribution
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
53) Dalton collected customer review data for his customer support audit that he is performing. He's trying to find the lowest score that the customer support staff received, the highest score, the median score, and how all the other scores fall between those values. What type of chart should he create?
A) Histogram
B) Box plot
C) Line chart
D) Bar chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Distribution
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
54) Which of the following charts helps with trend analysis and identifying anomalies in time series data?
A) Line chart
B) Histogram
C) Box plot
D) Bar chart
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Relationships
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
55) As an accountant working at a university, Malik wants to chart the number of students who are attending the university, full-time, over the course of the past 10 years. Which chart should Malik use?
A) Histogram
B) Box plot
C) Line chart
D) Pie chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Relationships
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
56) Which of the following best shows a relationship between two variables?
A) Histogram
B) Scatter plot
C) Box plot
D) Line chart
Diff: 1
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Relationships
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
57) As an owner of a successful ice cream shop, Leila wants to see if there is a correlation between the temperatures outside and ice cream sales. Which type of chart would help her visualize this?
A) Histogram
B) Box plot
C) Scatter plot
D) Line chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Relationships
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
58) Aspen wants to open a clothing boutique that carries trendy clothing targeted at customers aged 19 to 25. Before she signs the lease, she wants to do some research around population age ranges in the state where she wants to open the store, to ensure many customers in that age range live in a certain area. What type of chart would be most beneficial for her to create?
A) Histogram
B) Scatter plot
C) Geospatial map
D) Heat map
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Geospatial Maps
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
59) Cyrus is tasked with visualizing a ratio of sales divided by the number of employees in each of the store locations to see which stores would need a potential increase in headcount. Which chart would help him visualize that information?
A) Heat map
B) Geospatial map
C) Histogram
D) Scatter plot
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Geospatial Maps
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
60) Dallas received some customer feedback around call center wait times taking too long. Dallas wanted to visualize the customer wait time in 5-second intervals to show management how many customers wait within different time interval windows. Which chart would help him visualize that information?
A) Heat map
B) Bar chart
C) Histogram
D) Scatter plot
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Distribution
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
61) Ambrose wants to create a visualization to show senior management the progress of each of the five projects that her team is working on. Each of the projects is made up of multiple tasks, so the chart will show a percentage completion of each project divided among the following subcategories: "complete," "in process," and "not started." Which chart would help Ambrose visualize that information?
A) Heat map
B) Stacked bar chart
C) Histogram
D) Scatter plot
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
62) Griffin is tasked with visualizing hourly wages of tax directors in his accounting firm. Griffin's visualization will show the maximum, minimum, and median hourly wage. Which chart would help him visualize that information?
A) Box plot
B) Scatter plot
C) Histogram
D) Bar chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Distribution
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
63) Brady, an accountant at a local coffee shop, wants to show management the relationship of the sum of sales versus the sum of the cost of different products that the coffee shop offers. Which chart would help him visualize that information?
A) Box plot
B) Scatter plot
C) Histogram
D) Bar chart
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Relationships
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
64) Max is tasked with finding the fixed cost after being given the number of units sold in a month as well as the total cost spent in the month. Which chart would help him visualize that information?
A) Heat map
B) Bar chart
C) Histogram
D) Scatter plot
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Relationships
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
65) Victor, who works for a bank, has created an interactive dashboard that charts customer locations via a bank mobile app that tracks the customer location and the locations where the customer credit card payment is being made. Victor is using which type of chart to visualize this information?
A) Heat map
B) Geospatial map
C) Histogram
D) Scatter plot
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Geospatial Maps
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
66) When one has the data and the visuals, then they can ________ the audience.
A) engage
B) enlighten
C) explain to
D) energize
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Infographics
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
67) Which question is irrelevant when crafting an explanatory data visualization?
A) Who is the audience?
B) What is the key takeaway of this story?
C) How many people will see it?
D) Which visualization techniques best portray the story?
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Infographics
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
68) Which of the following is a stand-alone visual that tells a story through graphic design and rarely needs to be accompanied by verbal communication?
A) Tableau storyboard
B) Excel chart
C) Infographic
D) Dashboard
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Infographics
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
69) Which of the following is a collection of individual visualizations that allows the audience to view multiple pieces of data at once?
A) Excel workbook
B) Database
C) Infographic
D) Dashboard
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
70) Mirabel wants to create key performance indicators to help monitor for suspicious transactions by using an accounts payable data set. What can she use to present these key performance indicators if she wants to include many charts, in one view, which will be updated on a regular basis?
A) Excel workbook
B) Database
C) Dashboard
D) Infographic
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
71) What type of data visualization allows the user to drilling down into the underlying data, exporting views as images, and changing filters?
A) Static dashboard
B) Database
C) Infographic
D) Interactive dashboard
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
72) What is a collection of dashboards, stand-alone visualizations, infographics, and other presentation materials?
A) Storyboard
B) Database
C) Interactive dashboard
D) Excel workbook
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
73) What part of the story arc presents suggestions for improvement or predictions of what may happen if the audience take certain actions?
A) Rising action
B) Climax
C) Falling action
D) Resolution
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
74) What part of the story arc presents the call to action?
A) Introduction
B) Climax
C) Falling action
D) Resolution
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
75) What part of the story arc describes the subject matter and why it is being presented?
A) Introduction
B) Climax
C) Falling action
D) Resolution
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
76) What part of the story arc articulates the problem being addressed or the question being answered?
A) Introduction
B) Rising action
C) Climax
D) Falling action
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
77) What part of the story arc shows the results of the analytics that have been performed?
A) Introduction
B) Rising action
C) Climax
D) Resolution
Diff: 1
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
78) Jasmine has done data analysis around the current communication system at work. It turns out that the employees send over 100 emails every day to communicate with one another. She wants to prepare a data story to help management understand that the company should adopt an instant internal communication system like Microsoft Teams or Slack. What part of the story would present the results of her data analysis?
A) Introduction
B) Climax
C) Falling action
D) Resolution
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
79) Jasmine has done data analysis around the current communication system at work. It turns out that the employees send over 100 emails every day to communicate with one another. She wants to prepare a data story to help management understand that the company needs to adopt an instant communication system like Microsoft Teams or Slack. What part of the story would present her suggestion to improve the current communication system?
A) Introduction
B) Climax
C) Falling action
D) Resolution
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Storyboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
80) Emma performed analytics with accounting data. She wants to create a dashboard to present accounts payable metrics and include three charts. Which of the following is a chart Emma should create?
A) Average cost per invoice type
B) Average call abandonment rate
C) Average days sales outstanding
D) Average age of employee
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
81) Tyler performed analytics with accounting data. He wanted to create a dashboard that would present accounts receivable metrics and include three charts. Which of the following would be one chart Tyler should create?
A) Average cost per invoice type
B) Average call abandonment rate
C) Average days sales outstanding
D) Average age of employee
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
82) Kevin is an auditor who is looking at call center metrics that the business tracks. There are four charts that he is auditing. He realizes that one of them does not belong with the theme of call center metrics. Which of the following metrics would be irrelevant to the call center?
A) Average velocity of answer
B) Average age of customer
C) Queue waiting time
D) Average call abandonment rate
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
83) Theo is an auditor who is looking at human resources (HR) metrics that the business tracks. There are four charts that he is auditing. He realizes that one of them does not belong with the theme of HR metrics. Which of the following metrics would be irrelevant to HR?
A) Total number of employees
B) Number of employees who leave the company
C) Average cost of hiring a new employee
D) Average payment processing time
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
84) Liam works for an ice cream shop in his town. He wants to help predict when the store needs to increase its stock of ice cream in preparation for its customers. What external data, beyond the historical sale of ice cream, can he gather to help him predict when ice cream sales will start increasing?
A) Cost of fuel
B) Temperatures
C) Pollination levels
D) Price of dairy
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
85) Genevieve is an accountant who helps with staffing analysis for a theme park in Florida. She wants to predict surges in the theme park visitors for the upcoming season so she can allocate the proper staff headcount. Besides looking at historical information, what external data could she use to help her predict when high numbers of visitors will come to the park?
A) Car fuel prices
B) Cost of hot dogs and buns
C) Local school holiday calendar
D) Local temperatures
Diff: 2
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
86) In what ways can one create data visualizations?
• Using a built-in reporting module of a system
• Connecting data visualization software to a stand-alone file
• Connecting data visualization software directly to the system's data base to perform queries in real time
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Knowledge
AICPA: AC: Reporting
87) As an accountant working with a large amount of sales data, you want to convince your manager to buy you a data visualization software license. What points of discussion would you bring up to justify such a purchase?
• One can see seasonality of sales — for example cyclical sales patterns that are repeated throughout the year
• One can see the overall sales trend — are sales going up or trending down?
• Peak sale times are easy to identify
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Turning Data into a Story
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
88) When considering your audience, what questions should you keep in mind?
• Who is the end user?
• How will the visualization be used?
• What are the technical user requirements?
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Designing for a User
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
89) Why is setting the tone in data visualization important?
Diff: 2
Learning Objective: 18.1 Summarize the importance of user-centric design and storytelling in data visualization.
Section Reference: Setting the Tone
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
90) Why is white space important?
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: White Space
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
91) What are some ways in which you can create white space in a chart?
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: White Space
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
92) Your manager asks why you are not adding photographs to the shareholder presentation. Describe why businesses should move away from using photographs in their shareholder presentations.
Diff: 3
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Typography and Iconography
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
93) You need to create a presentation slide and choose three icons that represent achievement, progress, and goal. Describe the three icons you would use in the presentation and why you chose them.
Diff: 3
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Topography and Iconography
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
94) Ashwin is creating visualizations for the audit committee. He knows that at least one audit committee member has color blindness. What can he do to make his visualizations CVD-friendly?
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: Color
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
95) Levi is cleaning up his visualizations and adding white space to them. How can he remove clutter in a chart?
Diff: 2
Learning Objective: 18.2 Apply fundamental design principles to data visualizations.
Section Reference: White Space
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
96) Mia is preparing some charts for senior management to view. She wants to include a pie chart but knows she needs to follow certain rules to make the pie chart clear and meaningful to the reader. What rules should she follow when creating a pie chart?
Diff: 2
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison
AACSB: None
Bloom's: Application
AICPA: AC: Reporting
97) May, a deli owner, wants to create two charts to help her make business decisions around staffing and inventory. She wants to create one chart that will help her show which day of the week has the most sales, and another chart showing which sandwich type is the most popular, overall. What type of visualizations would best fit her needs and what data points does she need to create these two charts?
Chart type: line or bar chart
Variables needed: Dates and sales per each day of the week
Scenario: which sandwich type is the most popular
Chart type: bar chart or pie chart
Variables needed: count of number of sales per sandwich type
Diff: 3
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison, Relationships
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
98) Emerson is creating a slide deck for the Accounts Payable Manager who will be meeting with the Chief Accounting Officer to present how the business did this past quarter. Emerson has been given some data to visualize. She received the following data points: transaction ID, transaction date, transaction amount, vendor name, and purchase type. What type of charts could Emerson create with this data that would help tell a story of the company's spending for the past quarter?
1. Line chart showing the transaction date vs. count of the transactions by that day
2. Bar chart showing the vendor's name and the sum of the transaction amounts
3. Pie chart showing the vendor's name and the count of transactions (as a percentage of all vendors)
4. Bar chart showing the purchase type and the sum of the transaction amounts
5. Bar chart showing the purchase type and the count of the transactions
Diff: 3
Learning Objective: 18.3 Evaluate visualization techniques for exploratory analysis.
Section Reference: Composition and Comparison, Relationships
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
99) Roberto, a senior accounting student, is tasked with presenting a short informational pitch to all incoming first-year students about becoming a CPA. He wants to include some data points in his presentation about the current format of the CPA exam before it changes effective January 1, 2024. What five data points should he include?
• Price of each exam part
• Number of accounting hours you need to have to sit for the exam
• Number of exam parts you need to take
• Number of multiple-choice questions and SIMs per exam part
• Number of minutes allocated per exam for the MCQs and the SIMs
• Number of months from beginning of passing the first exam part before that part lapses
• Locations of testing center(s) in the area
• Passing rate for each part of the exam
Diff: 3
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
100) Adelaide became a coffee shop manager. In her new role, she wants to create some
metrics to help her run the coffee shop effectively. What analytics could she build on her interactive dashboards?
• Sales forecasting (seasonality, holidays, weather, recurring behavior based on historical data)
• Staff analytics (availability, hours, staff members, experience)
• Pricing analytics (actual sales, budget, cost, profit by product, inflation of raw goods)
• Inventory analytics (products on hand, products needed based on forecasting)
Diff: 3
Learning Objective: 18.4 Describe visualization techniques that are used to create explanatory stories.
Section Reference: Dashboards
AACSB: None
Bloom's: Synthesis
AICPA: AC: Reporting
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