Ch14 Verified Test Bank Building Reports that will Actually

Chapter 14: Building Reports that will Actually Be Useful

1. When you are constructing reports, it is important to build your reports from back to front. Meaning, you should start with the conclusions that you have drawn from the research and then build the supporting content around those conclusions. Is this statement true or false?
   1. True
   2. False
2. Many people struggle with how many conclusions to draw from the research. It is a delicate balance between providing the right level of actionability and being robust enough for the report to be taken seriously. How many conclusions should your report typically include?
   1. Between three and five
   2. Between two and four
   3. Less than two
   4. More than five
3. After your hypothesis statements and drawing your initial conclusions, the next most important thing is identifying the who, what, where, when and why of your report. Is this statement true or false?
   1. True
   2. False
4. Each research report is slightly different, but how many slides should you be looking to develop as part of your report?
   1. 10-20 slides
   2. 15-20 slides
   3. More than 20 slides
   4. Less than 10 slides
5. When you are ready to deliver your report, there are four steps to a successful review. Which of the following is not one of those successful steps?
   1. Conducting a 50% review
   2. Conducting a final review
   3. Strategy and tactical workshop
   4. Debriefing and next steps
   5. Achieving executive sponsorship of your report
6. For every report, there are three different types of individuals who use the information that you’ve presented. Those three audiences are executive, management and analyst. Is this statement true or false?
   1. True
   2. False
7. If you have an opportunity to present your report to the executive audience, what is a good rule of thumb for length of presentation and number of slides
   1. No more than 30 minutes and 10 slides or less
   2. No more than 15 minutes and 5 slides or less
   3. No more than 60 minutes and 20 slides or less
   4. No more than 45 minutes and 15 slides or less
8. Organizations like Dell and Gatorade have pioneered the development of a command center. They are excellent ways to listen to online conversations and deliver great value to your business. Because of that, the creation of a physical command center is mandatory for your organization to scale analytics and digital marketing programs.
   1. True
   2. False