Chapter 10: Strategic Writing for Social Media

Test Bank

Multiple Choice

1. As discussed in the textbook, there are six Cs for effective writing for social media. They include all of the following EXCEPT ______.

A. content

B. creation

C. creativity

D. connection

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

2. A social media professional not only has to have a strong writing style, but they have to be able to create good ______.

A. content

B. ideas

C. voice

D. perspectives

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

3. ______ is a group of individuals who come together based on common interests, values, and characteristics.

A. Content

B. Connectors

C. Community

D. Creators

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

4. Matt is working with the NY Mets as part of a summer internship program. He is in charge of responding to informal conversations on social media with fans and other key audiences. What type of social media writing does this capture?

A. content

B. community

C. creation

D. conversation

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Application

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

5. Peter Parker is working with Stark Enterprises for his internship in social media. He has been tasked by Mr. Stark to collect and strategically select content to share from various sources that may be relevant for Stark Enterprise’s audiences on social media, particularly articles and topics focusing on Iron Man. What is Peter trying to do?

A. He is trying to create content for the audiences.

B. He is trying to curate content for the audiences.

C. He is trying to engage with the audiences of dc comics.

D. He is trying to communicate with the audiences.

Learning Objective: 10-2: Distinguish among content creation, content curation, and content marketing.

Cognitive Domain: Comprehension

Answer Location: Content Creation Versus Content Curation

Difficulty Level: Medium

6. ______ is often confused with ______, but they are interconnected.

A. Brand voice; tone

B. Tone; community

C. Brand voice; community

D. Tone; content creation

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Understanding the Difference Between Tone and Voice

Difficulty Level: Medium

7. Having a standard approach for social media content, policies, and overall approach in writing is called a ______.

A. content calendar

B. style guide

C. creative plan

D. social media calendar

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Knowledge

Answer Location: How Do You Find Your Brand Voice in Your Writing Style?

Difficulty Level: Easy

8. Brands that are traditional yet consistent with their social media presence would be considered to have this ______ style to their writing.

A. professional

B. snarky

C. audience focused

D. conversational

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Knowledge

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Easy

9. Wendy’s got their fame on social media by interjecting their attitude with messages on social media to provide entertainment and value. What writing style are they using?

A. professional

B. audience-focused

C. snarky

D. witty

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Comprehension

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

10. Daenerys is trying to create a sense for her brand Dragon Glass Cosmetics on social media. She wants to focus on what they say and how their products help their bottom line. Daenerys wants to make sure there is a call-to-action statement for all of her messages to make sure her social media audience group responds in a particular way. What style is Daenerys using?

A. professional

B. snarky

C. product- and brand-focused

D. witty

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Application

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

11. Sherlock is having a conversation with Watson about their detective business. He is stating that storytelling and sharing what is going on with audiences on social media about their work needs to be at the forefront of their messages to make them unique. They have created a specific hashtag for their detective stories with #221Bstories. What style are Sherlock and Watson using?

A. professional

B. snarky

C. witty

D. audience-focused

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Application

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

12. Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using?

A. snarky

B. Audience-focused

C. educational

D. professional

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Application

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

13. The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is “social” is ______.

A. conversational

B. witty

C. professional

D. audience-focused

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Comprehension

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

14. Katniss is a young entrepreneur who wants to create her new business called “The MockingJay Gym” that is a fitness program that trains athletes in arenas. Katniss realizes her voice is creative and she wants to embrace a new normal for her business on social media. She wants to make her messages challenge the norm of what businesses can do on social media. What style is Katniss using?

A. witty

B. professional

C. snarky

D. audience-focused

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Application

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

True/False

1. Writing for social media is one of the most challenging things social media professionals need to do.

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

2. When a topic or hashtag is trending, it is key to make sure to jump on the bandwagon and be part of the conversation regardless of the situation.

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

3. Researching a hashtag before engaging in a conversation is a key strategy to take

Learning Objective: 10-4: Understand the best practices in writing for social media.

Cognitive Domain: Comprehension

Answer Location: Common Writing Mistakes on Social Media

Difficulty Level: Medium

4. Promotional ads and updates are successful especially for brands that are going for the hard sell.

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

5. Social care is part of the conversation piece of effective writing for social media.

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Comprehension

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

6. A brand voice that is presented on social media does not need to be aligned with how the audience perceives it.

Learning Objective: 10-1: Evaluate the importance of writing for social media

Cognitive Domain: Comprehension

Answer Location: How Do You Find Your Brand Voice in Your Writing Style?

Difficulty Level: Medium

Short Answer

1. Why is writing for social media important?

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Analysis

Answer Location: Importance of Strategic Writing for Social Media

Difficulty Level: Medium

2. What is the difference between content creation and content curation?

Learning Objective: 10-2: Distinguish among content creation, content curation, and content marketing.

Cognitive Domain: Analysis

Answer Location: Content Creation Versus Content Curation

Difficulty Level: Medium

3. Discuss the role brand voice plays for a company on social media.

Learning Objective: 10-1: Evaluate the importance of writing for social media.

Cognitive Domain: Analysis

Answer Location: How Do You Find Your Brand Voice in Your Writing Style?

Difficulty Level: Medium

4. What is the difference between the promotional style of writing and the snarky style of writing?

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Analysis

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

5. Why are spelling and grammar still key principles to follow in social media writing?

Learning Objective: 10-4: Understand the best practices in writing for social media.

Cognitive Domain: Analysis

Answer Location: Common Writing Mistakes on Social Media

Difficulty Level: Medium

Essay

1. A group of colleagues want you to be more diverse in the content that is shared on social media for your client, which is Coca-Cola. Outline their brand voice, what type of writing style they have, and what are some best practices you would recommend for them.

Learning Objective: 10-2: Distinguish among content creation, content curation, and content marketing.

Cognitive Domain: Application

Answer Location: Content Creation Versus Content Curation; How Do You Find Your Brand Voice in Your Writing Style?

Difficulty Level: Hard

2. Analyze the differences between a brand like Wendy’s and General Motors has on social media. What are the distinctive factors that need to be considered here for both of these brands as far as their writing style goes?

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Analysis

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

3. What are some of the risks you see when it comes to embracing a “snarky” voice on social media? Outline three key risks that are associated with this type of writing style on social media.

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Analysis

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

4. Outline the differences and implications of each of the writing styles proposed, and which ones are the most effective and why? Which ones are the ones that can be the most risky?

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Analysis

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium

5. You are asked to propose a writing style for a new client of yours, which is Vineyard Vines. Propose a writing style that fits this brand and discuss your rationale for it.

Learning Objective: 10-3: Identify the types of writing that is used in social media.

Cognitive Domain: Application

Answer Location: Types of Writing Styles for Social Media

Difficulty Level: Medium