Chapter 1 Understanding And Evaluating Mass Communication Theory
Chapter 2 Establishing The Terms Of The Debate Over Media The First Trend In Mass Communication Theory—Mass Society And Propaganda Theories
Chapter 3 Normative Theories Of Mass Communication
Chapter 4 The Emergence Of The Media-Effects Trend In Mass Communication Theory
Chapter 5 The Consolidation Of The Media Effects Trend
Chapter 6 The Emergence Of The Critical Cultural Trend In North America
Chapter 7 Theories Of Media And Social Learning
Chapter 8 Theories Of Media And Human Development
Chapter 9 Audience Theories Uses And Reception
Chapter 10 Theories Of Media Cognition And Information Processing
Chapter 11 Effect Of Media On Knowledge, Information, And Perception Of Social Issues
Chapter 12 Effect Of Media On Community And Everyday Culture
Chapter 13 Media And Culture Theories Meaning Making In The Social World
Chapter 14 Media And Culture Theories Commodification Of Culture And Mediatization
ISBN: ISBN-10: 0190942770
ISBN-13: 978-0190942779