Test Bank · 4th Canadian Edition
Test Bank for MKTG 4th Canadian Edition by Hair
by Hair,McDaniel,Boivin,Gaudet,Shearer Lamb
- Textbook
- MKTG
- Edition
- 4th Canadian Edition
- ISBN
- ISBN-10 0176723684 ISBN-13 9780176723682
Sample pages
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Included files
Chapter_1_An_Introduction_to_Marketing.docx Chapter_2_The_Marketing_Environment_Social_Responsibility_and_Ethics.docx Chapter_3_Strategic_Planning_for_Competitive_Advantage.docx Chapter_4_Developing_a_Global_Vision.docx Chapter_5_Marketing_Research.docx Chapter_6_Consumer_Decision_Making.docx Chapter_7_Business_Marketing.docx Chapter_8_Segmenting_Targeting_and_Positioning.docx Chapter_9_Customer_Relationship_Management_CRM_.docx Chapter_10_Product_Concepts.docx Chapter_11_Developing_and_Managing_Products.docx Chapter_12_Services_and_Nonprofit_Organization_Marketing.docx Chapter_13_Setting_the_Right_Price.docx Chapter_14_Marketing_Channels_and_Supply_Chain_Management.docx Chapter_15_Retailing.docx Chapter_16_Marketing_Communication.docx Chapter_17_Advertising_Public_Relations_and_Direct_Response.docx Chapter_18_Sales_Promotion_and_Personal_Selling.docx Chapter_19_Social_Media_and_Promotion.docx
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