Test Bank + Answers | Marketing for Tourism and Events 1e by Hudson

Chapter 1 Today’s Marketing Environment
Chapter 2 Understanding Today’s Consumer
Chapter 3 Digital Marketing
Chapter 4 The Marketing Plan
Chapter 5 The Tourism and Hospitality Product
Chapter 6 Pricing
Chapter 7 Distribution
Chapter 8 The Role of Advertising and Sales Promotions
Chapter 9 Public Relations and Personal Selling
Chapter 10 Role of Customer Service in Marketing
Chapter 11 Marketing Research
Chapter 12 Tourism Marketing Ethics