Solution Bank | Principles of Marketing for a Digital Age 1e by Tuten

Chapter 1 Understanding marketing
Chapter 2 Understanding buyers
Chapter 3 Segmentation, targeting, and positioning
Chapter 4 Marketing research and analysis
Chapter 5 Marketing strategy
Chapter 6 Creating value Products and services
Chapter 7 Offering value Price
Chapter 8 Distributing value Place
Chapter 9 Communicating value Promotion
Chapter 10 Extending value People, process, and presence in the customer experience
Chapter 11 Maintaining value through branding and brand management
Chapter 12 Managing value Analytics and marketing value management systems