Marketing Research 12th Edition | Test Bank with Answer Key by McDaniel and Gates

Chapter 1 The Role Of Marketing Research In Management Decision Making
Chapter 2 Secondary Data A Potential Big Data Input
Chapter 3 Measurement To Build Marketing Insights
Chapter 4 Acquiring Data Via A Questionnaire
Chapter 5 Sample Design
Chapter 6 Traditional Survey Research
Chapter 7 Qualitative Research
Chapter 8 Online Marketing Research-The Growth Of Mobile And Social Media Research
Chapter 9 Primary Data Collection Observation
Chapter 10 Marketing Analytics
Chapter 11 Primary Data Experimentation And Test Markets
Chapter 12 Data Processing And Fundamental Data Analysis
Chapter 13 Statistical Testing Of Differences And Relationships
Chapter 14 More Powerful Statistical Methods
Chapter 15 Communicating Analytics And Research Insights