Chapter 1 The Changing Face Of Business 1
Chapter 2 Economic Challenges Facing Business Today 29
Chapter 3 International Business And Competing In World Markets 58
Chapter 4 Business Ethics And Social Responsibility 87
Chapter 5 Small Business And The Legal Forms Of Business Ownership 116
Chapter 6 Entrepreneurship And Starting A Business 150
Chapter 7 Management, Leadership, And The Internal Organization 174
Chapter 8 Human Resource Management: From Recruitment To Labor Relations 202
Chapter 9 Top Performance Through Empowerment, Teamwork, And Communication 230
Chapter 10 Production And Operations Management 255
Chapter 11 Using Technology To Manage Information 282
Chapter 12 Customer-driven Marketing 310
Chapter 13 Product And Distribution Strategies 340
Chapter 14 Promotion And Pricing Strategies 372
Chapter 15 Trends In E-commerce 404
Chapter 16 Understanding Accounting And Financial Statements 429
Chapter 17 The Financial System And Investing 459
Chapter 18 Financial Management 491
ISBN: ISBN-10: 1119812631
ISBN-13: 978-1119812630