Complete Test Bank Direct Digital and Data Marketing 5e with Answers

Chapter 1 Processes and applications of direct marketing
Chapter 2 Database marketing and customer relationship marketing
Chapter 3 Lists and market segments
Chapter 4 Marketing analytics Testing and measurement
Chapter 5 The offer
Chapter 6 Creative message strategies
Chapter 7 Print media
Chapter 8 Television, radio and digital video
Chapter 9 Mobile, text and telephone for marketing
Chapter 10 Digital and social media
Chapter 11 Business-to-Business (B2B)
Chapter 12 Fulfillment and customer service
Chapter 13 Environmental, ethical and legal issues
Chapter 14 International direct and interactive marketing