Complete Test Bank | Brand Management Meaningful Brands 2e

Chapter 1 Brands and branding
Chapter 2 Brand users
Chapter 3 Brand equity
Chapter 4 Data, insights and measurement
Chapter 5 Creating new brands
Chapter 6 Brand consistency
Chapter 7 Managing brand growth
Chapter 8 Brand relevance
Chapter 9 Communal branding
Chapter 10 Globalisation and branding
Chapter 11 Ethics and brand purpose
Chapter 12 Managing brand crisis